Wireless Audio Devices Market Size, Share, Opportunities, And Trend By Technology (Bluetooth, Wi-Fi, Airplay, Others), By Product (Headsets And Microphones, Soundbars, Speaker Systems, Others), By Application (Automotive, Consumer, Commercial, Others), And By Geography - Forecasts From 2024 To 2029

The wireless audio devices market is expected to grow at a CAGR of 17.28%, reaching a market size of US$113.226 billion in 2029 from US$51.022 billion in 2024.

The advancement of technology, increasing use of mobile phones, tablets, and other portable devices, and changing customer expectations and lifestyles have compelled industry players to develop new high-tech wireless audio devices that can provide seamless connectivity and enhance user convenience. Consequently, this increased online communication between people, including family members, is fostering growth in the market for wire-free sound gadgets.

Further, streaming services are popular among consumers, which has changed how people listen to audio content. At this moment, wireless earbuds and headphones allow for the choice of high-quality music, depending on personal preferences. For example, Sony Corporation launched WF-C700N as a pair of truly wireless earphones that provide comfort and stability in April 2023. These headphones have noise cancellation that enables users to hear softer sounds while still being conscious about what happens around them. In addition, these particular headphones include Adaptive Sound Control (ASC), which can serve a proper level of sound modification whenever necessary through activity.

Wireless Audio Devices Market Drivers:

• Rising use of artificial intelligence is anticipated to increase the market demand of wireless audio devices

The newest models use artificial intelligence (AI) to improve the user experience when listening to music. AI-enabled earbuds enable users to filter out sounds that interfere with their audio experience and identify the essential sounds. For example, the Mobi TWS earbuds offer intelligent and thorough noise cancellation by combining AI algorithms with hybrid Active Noise Cancellation (ANC) technology. Three microphones are mixed per earbud by the feedforward microphone found in the next-generation hybrid ANC. This invention used an AI algorithm that could distinguish between more than 6,000 sounds to replace the standard hybrid ANC program. On the other hand, AI-driven adaptation is used by smart audio devices to automatically adjust the transparency or noise cancellation mode settings in response to real-time sound analysis

• Increasing demand for Wi-Fi + Bluetooth is increasing the market share globally

In the market for wireless audio devices, Wi-Fi + Bluetooth is anticipated to grow fastest during the projected period. Combining Bluetooth and Wi-Fi technology into a device gives users greater flexibility. Compared to Bluetooth alone, Wi-Fi connectivity offers a wider range and a more reliable connection over longer distances. This is particularly helpful for home audio systems, where equipment can continuously broadcast high-quality music over large areas.

Moreover, as Wi-Fi has more bandwidth than Bluetooth, high-definition audio can be transmitted. Customers who value sound quality, such as audiophiles, should take note of this. Wi-Fi enhances the listening experience with higher sound quality, while Bluetooth makes initial pairing easier and more convenient.

• Increasing demand for wireless earbuds/headsets

The advancement of true wireless stereo (TWS) technology, which is a major factor in enabling the earpieces to work without wires, has been instrumental. As such, wireless earbuds have become more user-friendly due to improved connectivity stability, sound quality, and battery longevity.

Other factors responsible for this trend are increased movement, consumption of mobile media, and fitness/health issues. Wireless earphones are compact, lightweight, and free from cables, making them appropriate for busy people who always want to jog or work out while in transit. Moreover, modern wireless earbuds have become even more diverse and appealing for daily use because they come with features like environmental awareness modes, built-in voice assistants, and noise-cancellation capabilities.

Wireless Audio Devices Market Restraints:

• Battery power regulations are expected to impede the market growth

Since wireless audio equipment is battery-operated, controlling its power is still challenging. Consumers expect their devices to have a long battery life, especially for features like wireless headphones and portable speakers that they use frequently during the day. The requirement for devices to be charged regularly deters some consumers and lowers user satisfaction, restricting market expansion.

Wireless audio equipment's reliability and sound excellence are swayed by its frequencies, which can be interfered with by other wireless devices and obstacles as well. As more wireless devices inhabit a specific area, it becomes harder to maintain a steady, clear connection. This situation is amplified in places where numerous gadgets are fighting for minimal cities or crowded places.

Wireless Audio Devices Market Geographical Outlook

• North America is witnessing exponential growth during the forecast period

The increase in the North American market is driven by increasing demand for quality audio among consumers, changing lifestyles, and technological innovations in the area. The North American region has always been the center for technological innovation globally; technological powerhouses such as Microsoft and Apple are found here. It is this region that remains, on the other hand, the first one to uptake all new forms of wireless communication, such as Wi-Fi, Bluetooth, or proprietary codes in terms of sound systems. Due to their high income levels and being more conversant with technology, people here are always looking for a way to connect with their smart homes, enabling them to enjoy entertainment systems effortlessly while remaining comfortable.

Wireless Audio Devices Market Key Launches

• In August 2023, Samsung Electronics Co Ltd unveiled a fresh range of updates for its Samsung Smart TVs, together with a new model of wireless earphones, “Galaxy Buds 2 Pro,” which aimed to enhance the sound experience across different connected devices, thus producing deeper and more variable audio sounds.
• In September 2022, to satisfy the customers’ wish for better interaction with gaming, songs, calls, and other activities, Bose Corporation avowed that it intends to connect its wireless audio equipment with Qualcomm® S5 Audio SoC. Future wireless audio devices from Bose will include Qualcomm® S5 Audio SoCs, which leverage potent processing and low-power capabilities to support the rich user experiences that consumers desire for a variety of applications, including gaming, calls, music, and more. With strong high-performance wireless connectivity and ultra-low power consumption for all-day use, the Qualcomm S5 Audio platforms are made to enhance audio enjoyment.

The Wireless Audio Devices market is segmented and analyzed as follows:

• By Technology
  • Bluetooth
  • Wi-Fi
  • Airplay
  • Others
• By Product
  • Headsets and Microphones
  • Soundbars
  • Speaker System
  • Others
• By Application
  • Automotive
  • Consumer
  • Commercial
  • Others
• By Geography
  • North America
    • U.S
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. WIRELESS AUDIO DEVICES MARKET BY TECHNOLOGY

5.1. Introduction

5.2. Bluetooth

5.3. Wi-Fi

5.4. Airplay

5.5. Others

6. WIRELESS AUDIO DEVICES MARKET BY PRODUCT

6.1. Introduction

6.2. Headsets and Microphones

6.3. Soundbars

6.4. Speaker System

6.5. Others

7. WIRELESS AUDIO DEVICES MARKET BY APPLICATION

7.1. Introduction

7.2. Automotive

7.3. Consumer

7.4. Commercial

7.5. Others

8. WIRELESS AUDIO DEVICES MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Technology

8.2.2. By Product

8.2.3. By Application

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Technology

8.3.2. By Product

8.3.3. By Application

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Technology

8.4.2. By Product

8.4.3. By Application

8.4.4. By Country

8.4.4.1. Germany

8.4.4.2. France

8.4.4.3. UK

8.4.4.4. Others

8.5. Middle East and Africa

8.5.1. By Technology

8.5.2. By Product

8.5.3. By Application

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. Others

8.6. Asia Pacific

8.6.1. By Technology

8.6.2. By Product

8.6.3. By Application

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Thailand

8.6.4.7. Indonesia

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. VOXX International Corp.

10.2. Sony Corporation

10.3. bOAt-Lifestyle

10.4. Samsung Electronics Co. Ltd. (Harman International)

10.5. Bose Corporation

10.6. Sonos, Inc.

10.7. Apple Inc

10.8. Vizio Inc.

10.9. Sennheiser Electronic GmbH & Co. KG

10.10. Plantronics, Inc.

VOXX International Corp.

Sony Corporation

bOAt-Lifestyle

Samsung Electronics Co. Ltd. (Harman International)

Bose Corporation

Sonos, Inc.

Apple Inc

Vizio Inc.

Sennheiser Electronic GmbH & Co. KG

Plantronics, Inc.