Vietnam Probiotic Supplements Market Size, Share, Opportunities, And Trends By Ingredient (Bacteria, Yeast), By Type (Tablets/Capsules, Sachet & Drops), By End User (Adult, Kids), By Distribution Channel (Online, Offline), Forecasts From 2025 To 2030

The Vietnamese probiotic supplements market is estimated to grow at a CAGR of 10.93% from US$647.234 million in 2025 to US$1,087.158 million in 2030.

Probiotic supplements, which contain live microorganisms believed to promote gut health, are available in various forms, including capsules, gummies, powders, and pills. Despite the industry's growth, studies have shown that probiotic supplements can alter the gut microbiome's composition and reduce microbial diversity, potentially leading to health issues. However, probiotic supplements may benefit certain individuals, particularly those with gastrointestinal ailments.

Research has demonstrated their ability to alleviate symptoms of irritable bowel syndrome and inflammatory bowel disease, prevent traveler's diarrhea, and mitigate some side effects of antibiotic medications. Probiotics are also found in fermented foods and beverages, and their efficacy and safety for various health conditions continue to be actively investigated. While evidence supports the benefits of probiotics for specific conditions, it is crucial to note that their effects can vary depending on the species and strain, and labeling regulations for these products are limited. Therefore, consulting healthcare providers before consuming probiotic supplements, especially for individuals with weakened immune systems, is essential.

A major driver augmenting the demand for probiotic supplements in Vietnam is the growing urban population and GDP per capita growth rate. With the increasing urban population and GDP per capita, consumers are becoming more focused on the health aspects. The nation witnessed an increase in its GDP per capita from US$3,756.5 in 2021 to US$4,163.5 in 2022. This increase suggests an increase in the purchasing capital of the consumers in the nation, marking the demand for wellness-related supplements upwards.

Another major factor is the increasing consumer awareness regarding health and wellness. It was observed by various organizations that consumers are moving towards a healthy lifestyle, which includes dietary restrictions, and consuming vitamins & supplements among others. This change in the trend has created optimum opportunities for probiotic supplement producers and suppliers to attract more consumers through new product launches coupled with rigorous marketing campaigns.

What are the drivers of the Vietnam probiotic supplements market?

• Increase in Vietnam’s urban population

The increasing de  In recent years, Vietnam witnessed a significant increase in its urban population. This increase created an increase in demand for the various products in the nation that were considered luxurious. Probiotic supplements are among those products, which witnessed significant growth in the past few years.

The urban population of the nation increased from 3,88,41,525 in 2022, with about 39.6%, to about 3,99,08,501 in 2023, with about 40.4%.  This increase in the urban population makes the availability of the latest features like the internet and new shopping infrastructure available to mass consumers. For instance, the introduction of new retail landscapes like hypermarkets and supermarkets, provided the consumer the choice of products, along with helping the consumer understand the supplement benefits.

The increasing urban population also makes the availability of the Internet and the introduction of e-commerce websites like Amazon and Shopee, to a mass consumer. According to Open Gov Asia, Vietnam has about 72.1 million internet users in 2022.  Through the online shopping mode, the sellers offered the benefit of quick delivery along with the option to shop from anywhere and also provided the consumer with various reviews, instructions, and FAQs to solve any queries that the consumer may have.

• Lack of Strong Local Players

The lack of strong local players in the probiotic supplements market has created opportunities for international companies to enter and expand their presence in Vietnam. This has led to a diverse range of products addressing numerous health concerns, catering to the growing demand for probiotic supplements in the country.

• Growing Online Culture

Vietnam has experienced significant growth in e-commerce, and this trend has extended to the sale of probiotic supplements. The increasing online culture has provided a platform for consumers to easily access and purchase probiotic products, contributing to the expansion of the market.

• Health and Wellness Awareness

There is an increasing awareness of health and wellness among the Vietnamese population, leading to a growing demand for nutritional supplements, including probiotics. This heightened awareness has been a major driver for the growth of the probiotic supplements market in Vietnam.

• Rising Disposable Incomes

The rising disposable incomes of the Vietnamese population have enabled more individuals to afford and invest in health and wellness products, including probiotic supplements. This increased purchasing power has contributed to the expansion of the market.

• Changing Lifestyle Preferences

Changes in lifestyle preferences, including a shift towards preventive healthcare, have led to an increased adoption of nutritional supplements, including probiotics. The emphasis on preventive healthcare has driven the demand for products that support overall well-being, thereby boosting the probiotic supplements market in Vietnam.

The Vietnamese probiotic supplements market is segmented and analyzed as follows:

• Prominent growth in the tablets/capsules segment within the Vietnam probiotic supplements market

The tablets/capsules segment within the Vietnam probiotic supplements market has experienced remarkable growth. Tablets and capsules offer a convenient and accessible form of probiotic supplements, aligning with the fast-paced lifestyles of Vietnamese consumers. This convenience makes it a popular choice for incorporating probiotics into their daily routines.

A significant portion of the Vietnamese population reportedly suffers from gastritis, leading to a high demand for probiotic supplements in tablet and capsule form. These formats are considered convenient and effective in addressing digestive health concerns, contributing to their prominent growth in the market. Tablets and capsules are preferred by many consumers due to their ease of consumption and precise dosage control. This preference has driven the growth of this segment within the probiotic supplements market, aligning with the preferences and habits of the target consumer base in Vietnam.

• By distribution channel, the Vietnamese probiotic supplements market is segmented into online and offline

Probiotic supplement sales in Vietnam have been rising enormously through e-commerce, in line with general trends in the country’s dietary supplement market. The market is supported by the increased number of middle-class people with disposable income available to spend.

Moreover, a significant rise in supplement e-commerce sales has been a result of the consistently increasing popularity of online sales of health products among consumers. It is expected that internet usage and digital literacy will go up, thus continuing this trend.

Product launches increase the market attractiveness of probiotics supplements in Vietnam’s healthcare sector. For instance, the market leader for probiotic drinks in Vietnam, Probi is the result of a collaboration between Vinamilk, one of the top nutrition companies in the country, and Chr. Hansen, is an international bioscience business that sells probiotics online.

Products Offered by Key Companies:

• BioGaia Protectis Baby Drops is a probiotic dietary supplement containing the patented lactic acid bacterium L. reuteri Protectis (DSM 17938). It is a safe and effective way to support gut health in babies, infants, and toddlers.
• Amway offers Nutrilite Botanical Beverage Mix - Chicory Root Extract with Probiotics is a dietary supplement that combines the benefits of chicory root extract and probiotics to support digestive health and overall well-being.

Key developments in the Vietnam probiotic supplements market:

The market leaders for the Vietnam Probiotic Supplements Market are Biogaia, Reckitt Benckiser LLC, Procter & Gamble, Amway Corp., Now Foods, Koninklijke DSM NV, and Chr. Hansen. The key players in the market implement growth strategies such as product launches, mergers, acquisitions, etc. to gain a competitive advantage over their competitors. For Instance,

• In July 2023, LiveSpo from Vietnam to announced the world's first spore probiotics in nasal spray. This technology features liquid-form, multi-strain technology, and Pre-activated SPL technology with the product LiveSpo NAVAX.
• In September 2022, Nutifood, a Vietnamese nutritional products company, has acquired a 51% stake in Cawells, a Swedish food company. The deal is expected to help Nutifood expand its reach into the European market and strengthen its position in the global food industry.        

Vietnam Probiotic Supplements Market is analyzed into the following segments:

• By Ingredient
  • Bacteria
  • Yeast
• By Type
  • Tablets/Capsules
  • Sachet & Drops
• By End-User
  • Adults
  • Kids
• By Distribution Channel
  • Online
  • Offline

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4.  Industry Value Chain Analysis

5. VIETNAM PROBIOTIC SUPPLEMENTS MARKET BY INGREDIENT

5.1. Introduction

5.2. Bacteria

5.3. Yeast

6. VIETNAM PROBIOTIC SUPPLEMENTS MARKET BY TYPE

6.1. Introduction

6.2. Tablets/capsules

6.3. Sachet & Drops

7. VIETNAM PROBIOTIC SUPPLEMENTS MARKET BY END-USER

7.1. Introduction

7.2. Adults

7.3. Kids

8. VIETNAM PROBIOTIC SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Biogaia

10.2. Reckitt Benckiser LLC

10.3. Procter & Gamble

10.4. Amway Corp.

10.5. Now Foods

10.6. Koninklijke DSM NV

10.7. Chr. Hansen

Biogaia

Reckitt Benckiser LLC

Procter & Gamble

Amway Corp.

Now Foods

Koninklijke DSM NV

Chr. Hansen