Vietnam Canned Food Market Size, Share, Opportunities, And Trends By Type (Organic, Inorganic), By Product Type (Canned Meat, Canned Fish/Seafood, Canned Fruits And Vegetables, Canned Beans And Legumes, Others), And By Distribution Channel (Offline, Online) - Forecasts From 2025 To 2030

The Vietnam canned food market is projected to witness a compound annual growth rate of 7.51% to grow to US$485.336 million by 2030 from US$337.868 million in 2025.

The canned food market in Vietnam is growing at a rapid pace due to various factors. As the pace of urbanization increases, consumers are adopting busy lifestyles, and the demand for convenient and ready-to-eat food options is increasing. The increasing disposable income of consumers enables them to spend more on premium and convenient food products, such as canned food. Modern retail channels are expanding, and the government is supporting the food processing industry, thereby creating an environment that promotes the growth of the market.

Technological advancement further accelerates the growth of the market. High technology in packaging such as retort pouches and aseptic packaging extends shelf life and enhances food safety. Advances in food processing, such as high-pressure processing and UV light treatment, also ensure that quality and nutritional content are at their best. Additionally, the supply chain management technology using IoT and blockchain provides product traceability and accountability to increase consumer confidence. These technological innovations allow the Vietnamese canned food industry to meet the changing demands of consumers and thereby contribute to the growth of the country's economy.

Additionally, the expansion of retail channels, advancements in packaging technology, and a focus on product innovation are further contributing to the anticipated growth of the Vietnam canned food market. For instance, as per the World Bank Group, Vietnam is experiencing economic growth, with a steady annual expansion of 2.5-3.5% over the past thirty years. This has resulted in higher disposable income, driving the population towards adopting a more favorable way of life.

What are the drivers of the Vietnam canned food market?

• Rise in disposable income and digitalization in Vietnam.

As disposable income levels rise, consumers are likely to seek convenient and ready-to-eat food options, driving demand for canned products that offer convenience, longer shelf life, and diverse choices. Moreover, the surge in digitalization enhances accessibility to online shopping platforms, enabling manufacturers to reach a broader consumer base and employ targeted marketing strategies. This synergy of factors not only aligns with evolving consumer preferences for convenience and variety but also fosters a competitive landscape that encourages innovation, efficient distribution, and greater market penetration, thereby fueling the expansion of Vietnam's canned food market.

As disposable income levels rise, consumers are likely to seek convenient and ready-to-eat food options, driving demand for canned products that offer convenience, longer shelf life, and diverse choices. Moreover, the surge in digitalization enhances accessibility to online shopping platforms, enabling manufacturers to reach a broader consumer base and employ targeted marketing strategies. This synergy of factors not only aligns with evolving consumer preferences for convenience and variety but also fosters a competitive landscape that encourages innovation, efficient distribution, and greater market penetration, thereby fueling the expansion of Vietnam's canned food market.

The above graph illustrates the projected trajectory of Vietnam's GDP per capita from 2018 to 2045, highlighting a substantial increase in disposable income. The baseline scenario showcases a steady rise, with the GDP per capita starting at 2200 USD in 2018 and forecasted to reach 10000 USD by 2045. Notably, under the high-income country (HIC) scenario, the growth is even more pronounced, starting at the same 2200 USD in 2018 and surging to 13000 USD by 2045. This progressive uptick in disposable income bodes well for the growth of Vietnam's canned food market, as consumers' increased purchasing power aligns with the convenience and variety offered by canned products, thereby stimulating market expansion and fostering favorable conditions for the canned food industry's development in the years to come.

• Growth in the canned meat segment

One of the pivotal drivers is the convenience that canned meat offers. In a fast-paced world where time is at a premium, canned meat provides a swift and hassle-free solution for preparing protein-rich meals. Moreover, the extended shelf life of canned meat products contributes significantly to their popularity. With these products requiring minimal to no refrigeration, consumers can stock up on canned meat for longer periods, reducing the need for frequent grocery shopping. For instance, in 2021, Vissan launched Vissan Pork Luncheon Meat Canned 170G, catering to the demand for easily accessible and enduring protein sources.

Furthermore, as dietary preferences evolve, canned meat presents an attractive alternative for those seeking convenient protein sources beyond traditional fresh meat options. This is particularly relevant in the context of the flexitarian and health-conscious movement, where individuals are exploring ways to balance protein intake while considering ethical and environmental factors. In parallel, shifting consumer lifestyles are also propelling the growth of this segment. As more individuals gravitate towards urban living and adopt busier routines, the demand for ready-to-eat and easily prepared meal components rises. This trend aligns with the increasing urban population in Vietnam. For instance, from 2018 to 2022, the urban population percentage rose steadily from 35.919% to 38.766%. Within urban environments, where space and time are often limited, canned meat products fit seamlessly into these lifestyles. They offer a quick and efficient way to incorporate protein into meals without compromising on nutritional value, catering to the preferences and needs of an urbanized populace.

• Advancements in Technology

Technological innovations are transforming Vietnam's canned food industry, changing the quality of products as well as the safety and shelf life of canned goods. Cost-effective, light, and environment-friendly, advanced packaging technologies such as retort pouches and aseptic packaging lengthen the shelf life of canned products. With food processing techniques such as HPP and UV light treatment, it is possible to remove harmful microorganisms while retaining the nutritional value and sensory quality of the canned foods.

Another related transformation is the integration of supply chain management technologies involving IoT and blockchain. Critical factors such as temperature, humidity, and light exposure during storage and transportation of products are monitored by IoT sensors to ensure product quality and safety. Blockchain gives transparency and traceability while allowing consumers to track how and from which origin their food products started. Through all these technological achievements, the canned food industry of Vietnam stands a high chance of catering to the increased demand for convenient, safe, and high-quality food products.

Vietnam canned food market key developments:

• In September 2024, Japan’s Nisshin Seifun Welna started selling a full range of ready-made sauces in Vietnam, anticipating a need for processed foods that support convenient cooking.

The Vietnam canned food market is segmented and analyzed as follows:

• By Type
  • Organic
  • Inorganic
• By Product Type
  • Canned Meat
  • Canned Fish/Seafood
  • Canned Fruits and Vegetables
  • Canned Beans and Legumes
  • Others
• By Distribution Channel
  • Online
  • Offline

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. VIETNAM CANNED FOOD MARKET BY TYPE

5.1. Introduction

5.2. Organic

5.3. Inorganic

6. VIETNAM CANNED FOOD MARKET BY PRODUCT TYPE

6.1. Introduction

6.2. Canned Meat

6.3. Canned Fish/Seafood

6.4. Canned Fruits and Vegetables

6.5. Canned Beans and Legumes

6.6. Others

7. VIETNAM CANNED FOOD MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Offline

7.3. Online

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Annie’s Farm Company Limited

9.2. F&G Food Vietnam

9.3. Gralimexx JSC

9.4. Ksd Interfoods Vietnam Co. Ltd.

Annie’s Farm Company Limited

F&G Food Vietnam

Gralimexx JSC

KSD Interfoods Vietnam Co. Ltd.