Global Video Encoder Market Size, Share, Opportunities, And Trends By Type (Rack Mounted, Standalone, Others), By Channel (Single Channel, Multi-Channel), By Application (Broadcasting, Surveillance), And By Geography - Forecasts From 2025 To 2030

The global video encoder market is expected to grow at a compound annual growth rate of 3.95% over the forecast period to reach a market size of US$2.067 billion in 2030, from US$1,704 billion in 2025.

A video encoder converts an analog video signal into a digital signal so that it can be sent to a decoder for viewing. The encoders are attached to a device, for example, to a video camera, and the streams are over an IP-based network such as the internet, intranet, LAN, etc., where consumers can see a live image or video from any web browser. There are many video encoders - 1 channel, 2 channels, 4 channels, 8 channels, 16 channels, and above, as they are mostly classified into single-channel encoders and multiple-channel encoders. Video encoders primarily have enabled online video viewing.

Encoding video makes live streaming possible because it lowers the bandwidth that would be necessary if the uncompressed video were transmitted. In addition, video encoding allows to conversion of the type of video file so that it can be sent to a variety of devices such as mobile phones, laptops, tablets, and so on. The high digitalization along with its worldwide technology saturation, is considered the key driving factor for the global video encoder market, which is predicted to be high by increasingly incorporating cloud-based software and cloud streaming.

Video encoders, which are usually used for broadcasting and surveillance applications, can signal other broadcasters over a number of networks to manage the frame-rate content in video production as opposed to streaming all video over just one channel. Encoders are used in surveillance for security purposes by digitizing video footage and allowing large amounts of data to be stored even in limited space.

What are the drivers of the global video encoder market?

• Increasing OTT services are expected to play a key role in the development of the global video encoder market.

With the emerging growth of an OTT platform, the global video encoder market is predicted to experience significant benefits. The increasing viewership of people indulging in OTT platforms such as Netflix, Amazon Prime, Hotstar, and others is likely to contribute to the video encoder market growth in the coming years. OTT content comprises audio-visual content sources, including movies and series directly viewable on gadgets like mobile, television, tablets, laptops, etc. As per the IBEF, India's video OTT space has the tag of a $1.8 billion revenue generator in 2022, and according to predictions, it will grow to twice that by 2027 with the increase in viewership from online OTT platforms which is dominated by Amazon Prime Video, Disney+ Hotstar, and Netflix.

The market for OTT is potentially growing along with a very healthy viewer graph. Digital consumption has sprung expansion with the best numbers achieved so far. Moreover, the rise in the number of latest and new product launches about video encoders by major market entities propelled the overall growth of the market in the following years. For example, in July 2024, Allegro DVT leading provider of video encoding and decoding semiconductor IP solutions-launched its E320 Video Encoder IP, compatible with the recently introduced VVC/H.266 codec. The nature of the VVC codec concerns a variety of video applications developed by the Joint Video Experts Team (JVET), including mobile telephony, VOD, broadcasting, OTT streaming, video conferencing, screen content, 360-degree, and various scalability coding offerings. The E320 video encoder IP is ready to meet the industry gaps as per resolution, bitrates, and latency.

• Growing acceptance of video surveillance systems is anticipated to drive the growth opportunities for the global market for video encoders.

Expanding demand for security systems in offices, government installations, and residences is leading to the growth of the global video encoder market. Growth is propelled by new technologies, increased high security, advancement in surveillance technology, cloud-based surveillance solutions, and an increase in the use of IoT. Modern surveillance systems rely on high-resolution cameras and analytics, offering very tight control over facilities, and producing vast quantities of video data that require video encoding.

The trend of surveillance in the cloud system has made video encoders gain growth in the features relating to accessibility and scalability. This need will be satisfied with the inclusion of encoders able to transmit video to the cloud without loss of quality. Further, the adoption of surveillance systems into the Internet of Things (IoT) opens a whole new set of opportunities for data analytics and security purposes. Thus, video surveillance systems consolidate the present and future opportunities across the world for the video encoder market.

Geographical outlooks of the global video encoder market:

• North America to hold significant shares of the global video encoder market.

North America holds a significant share of the global video encoder market, due to early technology adoption with a strong presence of technology industries, thriving media, and entertainment industry, as well as government initiatives. The growing adoption of new technologies has made the region have a strong infrastructure and workforce in the area of video encoding.

In addition, an extremely high demand for quality video content is causing the deployment of advanced solutions catering to video encoding in the region. Various activities to boost government initiatives in broadband infrastructure and digital media are also an added factor that fuels and strengthens the growth of the video encoder market in the region.

Key developments in the global video encoder market:

• March 2024- VITEC a market leader in IPTV, video streaming, and digital signage solutions; launched the MGW Diamond-H 4K HDMI encoder in ISE 2024 which was shown along with the new EP6 endpoint for IPTV applications to complement the deep range of VITEC HEVC encode and decode products.
• November 2023 - MainConcept announced the launch of Live Encoder 3.4, a latest OTT and TV broadcast solution in encoding. The change enhances workflow efficiencies and strengthens the viewing experience by introducing VVC/H.266 and MPEG-5 LCEVC functionality, and Live Encoder is the total engine to ease broadcast and OTT workflows, where the HEVC and AVC codecs are natively included with VVC and LCEVC.
• September 2023 - Allegro DVT's new E300 series is the next generation of high-performance multi-format video encoder IPs designed to cater for resolution bandwidths ranging from 4K60 to 8K120. The entire generation of multi-format video encoder IPs is based on a new architecture to provide huge processing power.
• April 2022 - Advantech unveiled the VEGA-1200 hybrid 4K SDVoE encoder/decoder for medical video imaging applications. This zero-latency device offers high-quality live HEVC and AVC encoding and enables real-time recording and broadcasting of video.

The global video encoder market is segmented and analyzed as below:

• By Type
  • Rack Mounted
  • Standalone
  • Others
• By Channel
  • Single Channel
  • Multi-Channel
• By Application
  • Broadcasting
  • Surveillance
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Taiwan
    • Australia
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL VIDEO ENCODER MARKET BY TYPE

5.1. Introduction

5.2. Rack Mounted

5.3. Standalone

5.4. Others

6. GLOBAL VIDEO ENCODER MARKET BY CHANNEL 

6.1. Introduction

6.2. Single Channel

6.3. Multi-Channel

7. GLOBAL VIDEO ENCODER MARKET BY APPLICATION 

7.1. Introduction

7.2. Broadcasting

7.3. Surveillance

8. GLOBAL VIDEO ENCODER MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Tpe

8.2.2. By Channel

8.2.3. By Application

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Tpe

8.3.2. By Channel

8.3.3. By Application

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Tpe

8.4.2. By Channel

8.4.3. By Application

8.4.4. By Country

8.4.4.1. United Kingdom

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Others

8.5. Middle East and Africa

8.5.1. By Tpe

8.5.2. By Channel

8.5.3. By Application

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. Israel

8.5.4.3. UAE

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Tpe

8.6.2. By Channel

8.6.3. By Application

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Australia

8.6.4.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Bitmovin Inc.

10.2. Hikvision

10.3. IRIS.TV

10.4. Telestream

10.5. Pelco Corporate

10.6. Axis Communications

10.7. Biamp System

10.8. CISCO

Bitmovin Inc.

Hikvision

IRIS.TV

Telestream

Pelco Corporate

Axis Communications

Biamp System

CISCO