US Avocado Market Size, Share, Opportunities, And Trends By Type (Hass Avocado, Bacon Avocado, Others), By Industry (Food And Beverage, Cosmetic), By Distribution Channel (Online, Offline (Convenience Stores, Others)) - Forecasts From 2025 To 2030

The U.S. Avocado market is expected to grow at a compound annual growth rate (CAGR) of 6.22% from US$4.136 billion in 2025 to US$5.593 billion in 2030.

The U.S. market for avocados has been growing for several reasons, including the gradual increase in awareness of the health benefits associated with avocados, such as their richness in healthy fats, fiber, vitamins, and minerals. Consumers are also increasingly shifting towards adopting plant-based diets and low carbohydrate diets, thereby making this fruit a great choice to be consumed.

Moreover, avocado production fuels the US market through year-round availability, high-quality produce, strong trade relationships, and effective marketing, primarily sourced from Mexico. Avocado production in the United States is mostly concentrated in the warm states of California, Florida, and Hawaii. The climate conditions are favorable in these regions to grow this fruit.

There are two types of avocados grown in the United States. Hass avocados are grown in Mediterranean climate areas, and green-skin avocados are grown in tropical and subtropical areas. Between 2010 and 2022, US avocado production oscillated around a mean of 364 million pounds per year. The oscillating production is due to the physiological characteristic of alternating bearing cycles (California Avocado Commission 2020) and adverse weather conditions, including droughts, wildfires in California, and hurricanes in Florida.

In 1990, the United States imported 38 million pounds of avocados as stated by EDIS. Imports have been increasing steadily, reaching 2,789 million pounds in 2023. Virtually all of these imports (99%) are of Hass or Hass-like varieties, and more than 90% come from Mexico.

Increased disposable income and lifestyle changes have brought higher expenditures for premium and exotic fruits, including avocados. An extension of the market is achieved due to the availability of processed products, such as guacamole and avocado oil, and new avenues of consumption. For instance, Chosen Foods, America's no.1 Avocado Oil and one of the only brands assured to be 100% pure, released a statement commending the Codex Alimentarius Commission on their decision to update and create new global standards for avocado oil in December 2024.

 The demand for food service has also increased significantly because restaurants and cafes add avocados to their menus. In this regard, in August 2024, the Avocado Bread Company, the newest brand of innovative, avocado-based bread products, announced that its product line was made available for the first time in stores at Rouses Supermarkets. Every single one of The Avocado Bread Company's products contains fresh avocados and is developed with the greatest trends in food in mind with unparalleled taste and nutrition. Comprehensively, these factors push the US avocado market towards significant growth in the forthcoming years.

What are the drivers of the U.S. Avocado market?

• Health and wellness trend is projected to propel the U.S. Avocado market expansion.

 The health and wellness trend has largely fuelled the US avocado market. Following this, the United States is still the world's top wellness economy, according to research, with the largest markets found in nine of eleven sectors: physical activity, healthy eating, mental wellness, beauty and personal care, wellness tourism, and others. People are looking for foods that will delight their taste buds but are also going to keep them healthy. Avocados fit in well within this new trend based on unique nutritional profiles.

Moreover, avocados are rich in healthy fats, fibre, vitamins, and minerals, providing several health benefits. Monounsaturated fats in avocados decrease the level of bad cholesterol, minimizing the chance of heart disease. It helps to control the level of hunger by maintaining healthy fats and fibres, thereby aiding in weight loss. The antioxidants help to safeguard cells from oxidative damage. Hence, it aligns with the growing trend for health and wellness in the United States.

The Global Wellness Institute (GWI), the world's leading non-profit research and education initiative for the global wellness industry, has released new data on the United States' $1.8 trillion wellness economy. According to this report, the US is the world's leading wellness economy, twice the size of China at $790 billion. The US ranks first for nine out of eleven wellness sectors that GWI measures within the overall $5.6 trillion global wellness economy.

Comprehensively, as more consumers become aware of these health benefits, the demand for avocados continues to go up, and the US avocado market is predicted to grow continuously.

• Surge in Plant-Based Diet Popularity is anticipated to fuel the U.S. Avocado market expansion.

Plant-based diets are so trendy these days and promote whole and nutrient-dense food. Avocados, rich in healthy fats, fiber, and key vitamins, are a go-to for plant-based eaters who want to replace an animal product source with a plant-based one. In the United States, total slaughter and inventories are decreasing, indicating an increasing demand for plant-based diets in the coming years. For instance, according to the United States Department of Agriculture (USDA), the total slaughter in 2011 was 35.1 million heads, which decreased to 34.8 million in 2022.

From salads and bowls to spreads and smoothies, avocados can easily add nutrition and flavor to plant-based dishes. Increasing environmental awareness drives a desire for sustainable, plant-forward diet options.  The increasing exports of avocados in the United States will positively influence market growth in the coming years. For instance, according to the United States Department of Agriculture (USDA), Mexico is the United States' biggest avocado supplier. The country imports 89 percent of the U.S. avocado, while Peru has six percent and the Dominican Republic has four percent. Hass is the top exported variety, taking a share bigger than 90 percent of all exports. Then comes Criollo, Fuerte, and, in more recent times, Mendez.

Additionally, avocados are also a key ingredient in guacamole, a staple at social gatherings and Mexican cuisine. Their creamy texture and mild flavor make avocados versatile for both savory and sweet dishes.

Avocados nutritional benefits include high levels of heart-healthy monounsaturated fats, fiber, vitamins C, E, K, and B6, and potassium, supporting heart health, digestion, and overall wellness. This combination of taste, versatility, and health benefits has made avocados a favorite among health-conscious consumers.

The increasing board-line distribution of plant-based proteins in the country is further fuelling the market growth in the coming years. For instance, according to Circana/SupplyTrack, the plant-based protein sales in the U.S. in 2020 were 49 million pounds, which increased to 60 million pounds in 2023. Hence, in the projected period, with the growing Mexican population in the country, rising awareness about plant-based diets, and increasing supply of avocados in the United States, the market is anticipated to propel in the coming years.

U.S. Avocado Market is analyzed into the following segments

• By industry, food & beverages are anticipated to hold a substantial market share

The food and beverages industry in the U.S. market for avocados will be the strongest market participant because of high demand by health-conscious individuals for healthy ingredients. These fruits contain monounsaturated fats, fibers, and essential vitamins, hence being the consumer's choice. They also can be used in varied culinary applications, such as from salads to smoothies, dips, or spreads.

Plant-based diets, which are fast on the rise, continue to further increase the demand for avocados, as they offer an excellent substitute for animal-based fats in different recipes. Furthermore, rising health-focused eating habits result in higher usage of avocado-based products such as guacamole and avocado oil, that has been found to feature regularly in most households.

As the trend towards better eating continues, avocados' versatility makes them perfect for a variety of meals, appealing to a wide audience. Additionally, the expanding popularity of avocado toast and inventive restaurant cuisine piques consumer curiosity. Demand for avocados is predicted to increase dramatically as people become more aware of their nutritional benefits, such as their involvement in heart health and weight management. This combination of characteristics places the food and beverage industry as a significant driver of future avocado market growth.

Recent developments in the U.S. Avocado market:

• September 2024- The United States has agreed to let Mexican agricultural inspectors oversee avocado shipments. This decision allows Mexico's Agriculture and Rural Development Ministry (Sader) to examine and certify avocado orchards intended for export to the United States. The accord follows the recent resumption of avocado inspections in Michoacán, which had been temporarily suspended owing to security concerns involving US inspectors. This alliance seeks to improve trade efficiency while ensuring the absence of pests in exported avocados. The decision is likely to improve bilateral trade connections between the two countries. In a momentous move, the United States has agreed to let Mexican agricultural inspectors oversee avocado shipments.
• June 2024- Giumarra Companies has announced the extension of their organic avocado program, which is targeted at grocery stores and food service businesses. With increased supplies from California and Mexico, the company is meeting growing consumer demand for bulk and packaged organic avocados. Bruce Dowhan, Senior Vice President, expressed enthusiasm for the development, which will be highlighted at the upcoming Organic Produce Summit in Monterey. Giumarra has been a global leader in organic avocado supply since 1982, and it continues to adapt to market demands through targeted marketing strategies.

The U.S. Avocado market is analyzed into the following segments:

• By Type
  • Hass Avocado
  • Bacon Avocado
  • Others
• By Industry
  • Food and Beverage
  • Cosmetic
• By Distribution Channel
  • Online
  • Offline

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. U.S. AVOCADO MARKET BY TYPE 

5.1. Introduction

5.2. Hass Avocado

5.3. Bacon Avocado

5.4. Others

6. U.S. AVOCADO MARKET BY INDUSTRY 

6.1. Introduction

6.2. Food and Beverage

6.3. Cosmetic

7. U.S. AVOCADO MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Calavo Growers, Inc.

9.2. Empacadora Avehass S.A. De C.V 

9.3. Greenfruit Avocados 

9.4. Henry Avocado Corporation 

9.5. Mcdaniel Fruit Co.

Calavo Growers, Inc.

Empacadora Avehass S.A. De C.V 

Greenfruit Avocados 

Henry Avocado Corporation 

Mcdaniel Fruit Co.