Thailand Probiotics Market Size, Share, Opportunities And Trends By Application (Functional Food And Beverages, Dietary Supplements, Cosmetics And Skincare, Animal Feed), By End-User (Human Probiotics, Animal Probiotics), By Ingredients (Bacteria, Yeast), By Function (Regular, Preventative Healthcare, Therapeutic), And By Type (Lactobacillus, Streptococcus, Bifidobacterium, Spore Formers, Others) - Forecasts From 2023 To 2028

The Thailand Probiotic Market is estimated to reach US$355.199 million by 2030, growing at a CAGR of 8.19%, from US$239.634 million in 2025.

The rising number of elderly people in the population is one of the prominent factors anticipated to drive the probiotics demand during the forecast period. As per the data from the World Bank, the population above 65 years and above in the country was 8.90% of the total population in 2010 which increased to 12.96% in 2020. The trend is projected to continue in the coming years. The increase in the elderly population is giving way to higher cases of gastrointestinal issues and a growing population with diabetes, hence is projected to have a positive impact on market growth. Furthermore, the rising use of probiotics for treatment among the rural population is expected to accelerate the probiotics demand in the coming years. Additionally, the growing tourism industry is leading to rising cases of traveler’s diarrhea which is another key factor propelling the market growth. 

Some of the major players in Thailand providing probiotics are Yakult (Thailand) Co., Ltd., CP-Meiji Co., Ltd., and Foremost Group Thailand, among others. Yakult (Thailand) provides a variety of probiotic products in Thailand, such as Yakult fermented milk, Yakult light-drinking yogurt, etc. After the intense waves of coronavirus, in June 2021, Yakult (Thailand) opened up online ordering to improve consumer access to its products. Along with the existing modern trade, the e-commerce channel supports to consumer (Yakult Lady) model where there are 3,000 to 4,000 Yakult Ladies on the ground. Additionally, in April 2023, the bacterial strain Lactiplantibacillus plantarum HEAL9TM was approved by the Thai FDA for Probi. This gives Probi the chance to introduce the Probi Defendum® and Probi Osteo® ideas to the sizable Thai market.

In February 2022, to treat patients with health problems that are unclear and those who have microbial imbalances or dysbiosis, MED-CU developed a Personalised Probiotics (Dispensing) Machine that can produce living microorganisms that offer health advantages.

What are the Thailand probiotic market growth drivers?

• Growing cases of diabetes in the nation

As per the World Bank data for Thailand, diabetes had prevailed from 7.50% of the total population in 2011 to 9.70% of the total population in 2021. This growth has significantly impacted the growth in the use of probiotics among the people of Thailand.

• The widespread prevalence of digestive issues

The Thai probiotics market is expected to surge in the coming years due to the surge in the prevalence of gastrointestinal disorders in the country. The Journal of Ethnobiology and Ethnomedicine states that the majority of the rural areas in the country have a lack of proper sanitation and awareness about disease prevention, which has led to the widespread prevalence of digestive problems. It also states that the Thai population living in remote areas especially hill tribe people in northern Thailand generally drink water from forest streams without any antiseptics and use the same water for bathing, raising livestock, and sewage disposal.

Furthermore, the traditionally used treatment of digestive disorders through medicinal plants is increasingly being replaced by probiotics, which is further expected to supplement the market growth. Moreover, Thailand's Ministry of Public Health states that digestive system disorders are the third highest cause of morbidity among Thai people.

Additionally, the growing tourism sector in the country is leading to a large number of tourists visiting the country. This is leading to rising cases of traveler's diarrhea which is a common health problem among visitors from developed to developing countries. As per the data from the Ministry of Tourism and Sports in Thailand, the number of foreign tourists traveling to Thailand was 7,68,970 in 2022. This number is projected to further increased in 2023 which is anticipated to have a positive impact on the Thailand probiotics market during the forecast period.

• Rising domestic demand for functional foods and beverages

Microbial fermentation of food is an indigenous process blended with modern industrial production to produce probiotic foods and beverages. In Thailand, probiotic foods and beverages are increasing their market hold as the population continues to grow, the purchasing power of the people rises, growing lactic intolerance, and the shift towards a healthier lifestyle with better gut health.

The population of Thailand is growing rapidly and is bound to affect the economic growth of the country. By 2040, it is projected that 17 million Thais will be 65 years or older, more than a quarter of the population. (Source: World Bank). This growing older demographic demands probiotic products due to their health benefits. Healthy aging, nutritional supplements, and personalized nutrition are three key trends benefitting the market growth.

Consumers in Thailand are increasingly focused on traditional probiotic foods and beverage sources for their nutrients. It includes tempeh, kombucha, microalgae, etc. leaving room for industrial products to enter the market. Yakult, solid probiotic yogurt, lacto-fermented fruits and vegetables, kefir, and pickles are some of the foods and beverages available in the Thai market. International products from Dutch Mill, Epigamia, Stonyfield, and Nestle are imported. New-aged vegan products from Only, Meiji, and Lifeway’s Kefir Cup are also seen in stores. But the market has untapped potential as the demand for such products is high.

The Thailand probiotic Market is analyzed into the following segments:

• By Application
  • Functional Food and Beverages
  • Dietary Supplements
  • Cosmetics and Skincare
  • Animal Feed
• By End-User
  • Human Probiotics
  • Animal Probiotics
• By Ingredients
  • Bacteria
  • Yeast
• By Function
  • Regular
  • Preventative Healthcare
  • Therapeutic
• By Type
  • Lactobacillus
  • Streptococcus
  • Bifidobacterium
  • Spore Formers
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. THAILAND PROBIOTICS MARKET BY APPLICATION

5.1. Introduction

5.2. Functional Food and Beverages

5.3. Dietary Supplements

5.4. Cosmetics and Skincare

5.5. Animal Feed

6. THAILAND PROBIOTICS MARKET BY END-USER

6.1. Introduction

6.2. Human Probiotics

6.3. Animal Probiotics

7. THAILAND PROBIOTICS MARKET BY INGREDIENTS

7.1. Introduction

7.2. Bacteria

7.3. Yeast

8. THAILAND PROBIOTICS MARKET BY FUNCTION

8.1. Introduction

8.2. Regular

8.3. Preventative Healthcare

8.4. Therapeutic

9. THAILAND PROBIOTICS MARKET BY TYPE

9.1. Introduction

9.2. Lactobacillus

9.3. Streptococcus

9.4. Bifidobacterium

9.5. Spore Formers

9.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Yakult (Thailand) Co., Ltd.

11.2. CP-Meiji Co., Ltd.

11.3. Foremost Group Thailand

11.4. Nature’s Bounty Inc.

11.5. La Maison Valmont

11.6. Nestlé S.A

11.7. Danone S.A

11.8. BioGaia

11.9. Chr. Hansen Holding A/S

Yakult (Thailand) Co., Ltd.

CP-Meiji Co., Ltd.

Foremost Group Thailand

Nature’s Bounty Inc.

La Maison Valmont

Nestlé S.A

Danone S.A

BioGaia

Chr. Hansen Holding A/S