Tartaric Acid Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Natural, Synthetic), By Application (Wine, Food & Beverages, Excipient, Antacids, Others), And By Geography - Forecasts From 2022 To 2027

The tartaric acid market is estimated to foresee significant growth with a CAGR of 5.30% and is anticipated to grow from a market size of US$248.865 million in 2020 to reach a market size of US$357.325 million in 2027.

Tartaric acid is an organic acid that occurs naturally in many fruits, particularly in grapes, but also in bananas, tamarinds, and citrus.

Uses of Tartaric acid in different industries

Tartaric acid is used in wine manufacturing and is also gaining a rise in demand, for its application in the food and beverage industry, due to its antioxidant properties. It is also used in the pharmaceutical industry for medicine preparation and to improve the taste of oral medicines. Furthermore, taking into consideration the rising living standards and health care concerns, there is a growth in the consumption of sports & protein drinks, and nutritional bars; which also aids demand for tartaric acid, for its application as food preservatives and flavour enhancers. It also finds its use in the cement and construction industries, because of its anti-solidifying and set-retardant agent characteristics. These factors show the tartaric acid industry to grow at a steady pace. The other uses include the use of the acid as a pH adjuster in the cosmetics and personal care industry, and as a chelating agent in soil, fertilizers, and metal cleaning.

However, the increase in government regulations related to the use of synthetic tartaric acid in the food and pharmaceutical industries is expected to impede market growth in the forecast period. Industry players are adopting strategies for increasing their market share in the global tartaric acid market. Acquisitions act as the key strategy adopted by players in the tartaric acid market to expand their geographical outreach.

Segmentation of the market

On the basis of type, the market is segmented into the natural and synthetic tartaric acid markets. Natural tartaric acid is expected to hold a significant market share with stringent government regulations against the use of synthetic tartaric acid.

On the basis of application, the market is segmented into wine, food & beverages, excipients, antacids, and others. The wine segment is expected to hold a significant share of wine consumption on a large scale where major markets are in the United States, France, Italy, and Germany. Additionally, the food & beverage section is estimated to have a significantly high impact on the market growth with the changing living conditions and adoption of modern dietary consumption patterns where people prefer to buy packaged food and beverages without compromising on the food health benefits. Hence, manufacturers in the food & beverage industry find the market quite lucrative for investment and generate high revenues.

On the basis of geography, the market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific regions. Europe is expected to hold a significant market share with the highest production and consumption of wine in the region. According to the OIV (International Organization of Vine and Wine), in 2018, Europe was the dominant producer of wine in the world, accounting for a share of around 70% of the global total. The leading countries in the European region include Italy, France, Spain, and Germany.

The augmenting cosmetics & personal care industry worldwide is propelling the market growth in the forecast period.

The global tartaric acid industry is expected to surge with a significant CAGR over the next five years with the rising adoption of cosmetic and personal care products at the global level. Tartaric acid is used as a pH adjuster in these products so as to control the pH of the finished beauty products. With the growing interest in cosmetics among many women at the international level, the market is further poised to grow at a significant pace in the forecast period. This is majorly attributed to the fact that these women are highly interested in the exploration of a wide range of beauty products available in the market, further leading to the high market demand for cosmetics and personal care commodities.

Additionally, the introduction of many independent brands along with new and innovative ideas in the field of cosmetics so as to remain beautiful or become beautiful is adding to industrial growth. The increasing craze for cosmetics is not limited to the younger population only, but it is being widely experienced among older adults as well. Hence, the vendors or suppliers in the cosmetic industry have been provided with immense opportunities to produce a variety of cosmetic goods for this group of society as well.  Furthermore, big brands are adopting certain strategies where these are involved in the acquisition of smaller brands in order to enhance their product outreach and bolster their brand value. The main reason is that young companies with innovative products are known to cause a threat to the bigger brands, hence, through acquisition at a high valuation, big companies are able to expand their product portfolio as per the consumers’ demands and are capable of providing a huge range of cosmetic products coupled with unique and appealing packaging, triggering the impulse buying behaviour of these customers.

Increasing Middle-class population leading to market growth

The growing middle-class population is contributing to boosting cosmetic sales, especially from the emerging economies of the world, providing a huge consumer base. According to the OECD stats, the global middle class is projected to increase from a size of 1.8 billion in 2009 to achieve a size of 4.9 billion in 2030.

By the end of 2030, the Asian region is estimated to hold the maximum middle-class population, where it is expected to represent more than 60% of the global middle-class population, and over 50% share the basis of middle-class consumption. China and India are expected to account for the maximum share of the middle-class population and consumption in the forecast period. According to the National Bureau of Statistics, China, by the end of 2020, the middle-class population in the country is projected to grow at a rapid rate, especially in the big cities, and at the same time, is expected to contain the most active consumer group for the purchase of cosmetic products, further creating a high market demand for tartaric acid during the manufacturing process.

Key Developments:

• November 2019: Researchers at the University of Adelaide found that tartaric acid balances the sweetness of fruit-based alcohol in all types of wines - white, red, and sparkling. At a global level, tartaric acid's growth is expected to be fueled by increasing demand for food and beverage applications.
• September 2019: Caviro's energy efficiency has been certified as "100% green" by Consortium for Energy Resources. In addition to using renewable energy, the company promotes a circular economy culture. The adoption of cost-effective renewable energy will increase tartaric acid and alcohol product sales further increasing their margins.

Impact of the COVID-19 pandemic on Tartaric Acid Market

The COVID-19 outbreak has probably affected all the industries across regions and slowed down their growth due to the lockdown restrictions imposed by the government and the various supply chain breaks. The demand for food and beverages declined too but soon caught up with the momentum as manufacturers changed their sales methods and shifted to online platforms. But other industries such as cement were more severely affected because of the reduced demand from the construction industry owing to work stoppages and labour shortages and now would take time to gain back their momentum. Another setback to the market was when the government increased regulations for the restricted use of synthetic tartaric acid across the globe. However, the condition is expected to recover in 2022. The lockdowns being lifted and the markets slowly getting to their pace is an encouraging sign for the Tartaric acid market.

Tartaric Acid Market Scope:

Segmentation:

• By Type
  • Natural
  • Synthetic
• By Application
  • Wine
  • Food & Beverages
  • Excipient
  • Antacids
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa
    • UAE
    • Israel
    • Saudi Arabia
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global tartaric acid market?
A1. Tartaric Acid Market was valued at US$248.865 million in 2020.

Q2. What are the growth prospects for the tartaric acid market?
A2. The global tartaric acid market is estimated to grow at a CAGR of 5.30% over the forecast period.

Q3. How is the global tartaric acid market segmented?
A3. The tartaric acid market has been segmented by type, application, and geography.

Q4. What will be the tartaric acid market size by 2027?
A4. The tartaric acid market is estimated to reach a market size of US$357.325 million in 2027.

Q5. Which region holds the largest market share in the tartaric acid market?
A5. Europe is expected to hold a significant share in the tartaric acid market due to the highest production and consumption of wine in the region.