Soup Market Size, Share, Opportunities, And Trends By Type (Clear Soups, Thick Soups), By Product (Canned, Dried, UTH, Others), By Distribution Channel (Online, Offline (Supermarkets, Convenience Stores, Others)), And By Geography - Forecasts From 2025 To 2030

Soup Market Size:

The Soup market, valued at US$28.282 billion in 2030 from US$23.708 billion in 2025, is projected to grow at a CAGR of 3.59% during the forecast period.

The market is driven by growing demand for convenience food due to changing lifestyles. The growing production and consumption of soup are attributed to improvements in technology, collection methods, and increased taps to support consumers' interest in the intake of soup globally. The rising demand for food and beverage products made from natural ingredients is further driving the demand for natural-based soups in many countries.

Furthermore, the growing trend of organized retail is augmenting the sales of soups with the construction of hypermarkets, supermarkets, convenience stores, and shopping malls, contributing to market growth over the forecast years.

Soup Market Overview & Scope:

The Soup market is segmented by:

• Type: The soup market by type is segmented into clear soups and thick soups. The demand for quick and healthy food options drives the global soup, including the clear soup market’s growth. Clear soups, which are frequently consumed on liquid diets, are prepared by simmering meat and/or vegetables in liquid until the flavours are released.
• Product: The product is segmented into canned, dried, UTH, and others. Canned or preserved soups are commercially processed, high-temperature cooked, and sealed in cans or jars to extend their shelf life without refrigeration. Because of their accessibility, convenience, and variety, these soups significantly contribute to the market's growth. Canned and preserved soups provide convenience and an easy, fast meal option with little cooking and preparation time.
• Distribution Channel: The soup market is segmented by distribution channel into online and offline. The offline category is further segmented into supermarkets, convenience stores, and others. The online segment of the soup market is expected to witness the fastest growth over the forecast period due to expanding e-commerce business and increasing internet penetration in developing countries worldwide. New players are also introducing and developing services such as delivering hot-served soups. Besides, with the growing number of smartphone users, time spent on the internet also increases. This is driving the growth of e-commerce platforms, which, in turn, boosts the online segment’s expansion.
• Region: North America is expected to emerge as the largest market due to the high visibility of major players and a rising number of product launches in the U.S. and Canada.

Top Trends Shaping the Soup Market:

1. Rising Convenience

• Canned soup and other convenience foods have gained increased popularity among consumers. This is because convenience foods, such as soup in a bottle, ease consumers' lives. Convenience foods like canned soup are appealing to people, especially working individuals, due to their busy schedules, inability to prepare meals, lack of time, fatigue, and other factors.

2. Increasing Vegan Population

• The demand for plant-based diets, especially boxed soups, has risen sharply in subsequent years. Generally, this is because consumers look to minimize animal-based products. A vegan diet excludes all products derived from animals, including meat, fish, dairy, and eggs. In contrast, many consumers pursue this path because of such emerging health fears regarding the consumption of animal products, as well as the moral and environmental issues associated with employing an animal agriculture system.

Soup Market Growth Drivers vs. Challenges:

Opportunities:

• Growing Health and Wellness Concerns: The soups market is greatly impacted by the increased emphasis on health and wellness. Customers are looking for food options that can give them nutrient density as they become more aware of their diets. A good proportion of consumers care about balancing diets, and an equally high amount care about making food and beverage decisions conducive to health as their priority in a wellness plan. Soups are favourite options among health-conscious and fitness-oriented people since they provide ways to incorporate lots of vegetables, lean proteins, legumes, and whole grains in a single bowl.
• Flavour Diversity: Another important factor propelling the soup market is the variety of flavors available. Customers are looking for a taste experience that goes beyond conventional soup options and are growing more receptive to trying out novel and distinctive flavours. Additionally, producers are launching soups in Thai, Mexican, Indian, Mediterranean, and other traditional culinary flavors in response to the growing demand for ethnic and exotic flavors.  Offering a large range of soup flavors allows market participants to accommodate consumers' shifting tastes and preferences, promote culinary exploration and enjoyment, and improve the outlook of the soup market.

Challenges:

• Synthetic Flavours:  A wide range of products, such as food, drinks, medications, and other items, are enhanced with artificial preservatives, chemicals, or other materials.  These are added to packaged foods, especially soups, to stop undesirable chemical changes or breakage. The side effects of the preservatives added in soup for increasing the shelf life, the consumers would prefer not to consume packaged soups.

Soup Market Regional Analysis:

• Asia Pacific: Due to changes in breakfast consumption patterns in a couple of years and rising Western influence in countries like China and India, the Asia Pacific market is expected to grow substantially over the forecast period. The rising number of modern grocery stores in India also contributes to the growth of the soup market by making it readily available to consumers.

Soup Market Competitive Landscape:

The market is fragmented, with many notable players, including Campbell Soup Company, Associated British Foods PLC, Westbrae Natural, Inc., and TSC Foods, among others:

• Expansion: Natural Grocers®, the biggest family-run organic and natural grocery store in the US, added six new savoury soup varieties to its Natural Grocers® Brand Products lineup in January 2025. All of the options are made entirely of plant-based, gluten-free, and dairy-free ingredients and are Certified Organic and non-GMO.
• Launch: Amy's Kitchen, a national leader in natural and organic food, debuted five new soups in November 2024 featuring traditional Southern and international cuisines. Organic ingredients, such as farm-fresh grains and vegetables, are used to make the soups.

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Soup Market Scope:

Report Metric	Details
Soup Market Size in 2025	US$23.708 billion
Soup Market Size in 2030	US$28.282 billion
Growth Rate	CAGR of 3.59%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Product Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Soup Market	Campbell Soup Company Associated British Foods PLC Westbrae Natural, Inc. TSC Foods Conagra Brands Inc.
Customization Scope	Free report customization with purchase

 

Soup Market is analyzed into the following segments:

By Type

• Clear Soups
• Thick Soups

By Product

• Canned
• Dried
• UTH
• Others

By Distribution Channel

• Online
• Offline
  • Supermarkets
  • Convenience stores
  • Others

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. SOUP MARKET BY TYPE

5.1. Introduction

5.2. Clear Soups

5.3. Thick Soups

6. SOUP MARKET BY PRODUCT

6.1. Introduction

6.2. Canned

6.3. Dried

6.4. UTH

6.5. Others

7. SOUP MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Supermarkets

7.3.2. Convenience stores

7.3.3. Others

8. SOUP MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Product

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Type

8.3.2. By Product

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Type

8.4.2. By Product

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. UK

8.4.4.2. Germany

8.4.4.3. France

8.4.4.4. Spain

8.4.4.5. Italy

8.4.4.6. Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Product

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. UAE

8.5.4.3. South Africa

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Product

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. Japan

8.6.4.2. China

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Taiwan

8.6.4.6. Thailand

8.6.4.7. Indonesia

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Campbell Soup Company

10.2. Associated British Foods PLC

10.3. Westbrae Natural, Inc

10.4. TSC Foods

10.5. Conagra Brands Inc.

10.6. B&G Foods, Inc

10.7. Nestlé India Ltd.

10.8. Baxters Food Group

10.9. Premier Foods Group Limited

11. APPENDIX

11.1. Currency 

11.2. Assumptions

11.3. Base and Forecast Years Timeline

11.4. Key benefits for the stakeholders

11.5. Research Methodology 

11.6. Abbreviations 

Campbell Soup Company

Associated British Foods PLC

Westbrae Natural, Inc.

TSC Foods

Conagra Brands Inc.

B&G Foods, Inc.

Nestlé India Ltd.

Baxters Food Group

Premier Foods Group Limited