Polyvinyl Butyral (PVB) Market Size, Share, Opportunities, And Trends By Application (Films & Sheet, Paint & Coating, Adhesive & Sealants, Printing Inks, Others), By End-user (Automotive, Building & Construction, Electrical & Electronics, Others), And By Geography - Forecasts From 2025 To 2030

The polyvinyl butyral (PVB) market is expected to grow at a CAGR of 5.72%, reaching a market size of US$ 4.986 billion in 2030 from US$ 3.991 billion in 2025.

Rising demand from the automobile industry and the increasing photovoltaic industry are expected to drive the polyvinyl butyral market. The rise in the application of PVB films in the automotive sector is due to several properties, including high durability, heat and noise reduction, and surging consumer awareness regarding its ability to improve indoor air quality. Further, the demand for solar power energy is leading to the demand for the input raw materials for the development of photovoltaics. Moreover, the growth of green building and construction applications is also leading to the polyvinyl butyral market growth.

According to the German Electrical and Electronic Manufacturers' Association, Asia witnessed the largest share, 76%, of €3,824 billion in the electronics market globally. America has a market of €515 billion and a 10% share. Europe has a market of €670 billion with a 13% market share.

The number of apartment building permits in building construction in Germany was 310,797 in 2022 and 219,119 in 2023.

What are the polyvinyl butyral (PVB) market drivers?

• Growing demand from photovoltaics

Polyvinyl butyral (PVB) is a well-known thermoplastic encapsulant. It is used in architecture for safety-glass laminates in the PV industry for building-integrated photovoltaics (BIPV) and thin-film technology with a glass-to-glass configuration. The growth of solar panels worldwide has been leading to the demand for polyvinyl butyral. The reasons for the growth are government policies, demand for cheap energy, and renewable energy demand. According to the IEA (International Energy Agency), in 2023, solar PV alone accounted for three-quarters of renewable capacity additions worldwide.

It was expected that solar PV and wind account for a record 96% of it because their generation costs are lower than for both fossil and non-fossil alternatives in most countries. In 2023, the Swiss government allocated CHF 600 million in subsidies to solar projects. The funding would be distributed as a one-time payment for small PV systems (KLEIV) to all system operators in 2023. These developments in solar power would lead to an increasing need for polyvinyl butyral in the manufacturing of photovoltaics.

• Rising automotive industry

PVB is the primary material used for laminated safety glass in car windshields. It is used because of its optical clarity, toughness, and adhesion to many surfaces. PVB also reduces noise and glare UV radiation. According to the OICA (International Organization of Motor Vehicle Manufacturers), the production of automobiles was 93,546,599, which has increased up to 10% from the previous year. China, Germany, France, Japan, the USA, and India are major countries witnessing growth in the sector, with respective growth rates of 12%, 18%, 9%, 15%, 6%, and 7%.

PVB is expected to be used in the automotive industry to address the demand for lightweight electric vehicles. Electric vehicles are witnessing growth due to government policies and easy financing.

• Increasing demand from the construction industry

PVB is used as a protective interlayer between glass panels in laminated glass used in architectural applications.  It is also impact-resistant, penetration-resistant, sound-insulating, and UV-proof. There is a high demand for green building construction worldwide. With this surge in demand for green buildings, manufacturers worldwide are bolstering their research and development activities to deliver high-quality products, enhancing their portfolio for varied end-use customers.

The use of glass can be proven to be an excellent way to utilize daylight in a controlled manner. Other possible applications include indoor green spaces, acoustic control where laminated glass performs better than monolithic glass, interior sun shading; and providing improved visual comfort. Furthermore, green construction involving green materials might be expensive initially, but in the long run, it would contribute to being highly cost-efficient.

Geographical outlooks of the polyvinyl butyral (PVB) market

• The polyvinyl butyral market is segmented into five regions worldwide

By geography, the polyvinyl butyral market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

The Asia Pacific region is expected to see the fastest growth in the polyvinyl butyral market due to increasing consumer electronics, automobiles, and infrastructure applications. According to the  India Brand Equity Foundation, the Indian passenger car market is expected to reach a value of US$ 54.84 billion by 2027. In FY24, the country's total production of passenger vehicles, commercial vehicles, three-wheelers, two-wheelers, and quadricycles was 2,84,34,742 units. North America is expected to have a significant market share for polyvinyl butyral products due to its major utilization in architectural and building applications.

Major products in the polyvinyl butyral (PVB) market:

• Polyvinyl Butyral Resins By Tridev Resins (India) Pvt. Ltd. – Polyvinyl butyral resins by Tridev Resins Pvt. Ltd. is a Tripol b-60 mb versatile grade of polyvinyl butyral resin that is widely used in the formulation of printing inks, wash primer, specialty coatings, adhesives, etc. Tripol b-60 mb is an ideal choice for the formulation of printing inks for flexible packaging industry users.
• Polyvinyl butyral resins by Perry Chemical Corp - Polyvinyl butyral resins by Perry Chemical Corp have applications in wash primer, stoving paint, ceramic binder, foil coating, powdery paint, transfer paper, wood paint z adhesive, textile coating, leather paint, printing ink, and printed-circuit board adhesive.

• MOWITAL by Kuraray Co., Ltd. - Under the brand name MOWITAL, Kuraray produces polyvinyl butyral resins. These are characterized by the presence of butyral-, hydroxyl-, and acetyl-groups. The main application areas are interlayers for safety glass, paints, lacquers, and varnishes (e.g. primers for metals and anti-corrosion paints), printing inks, temporary binders, and adhesives.

Key developments in the polyvinyl butyral (PVB) market:

The market leaders for the polyvinyl butyral market are Eastman Chemical Company, Chang Chun Petrochemical Co., Ltd, Sekisui Chemicals Co., Ltd., Kuraray Co., Ltd., Huakai Plastic Co., Ltd., Everlam, and Tiantai Kanglai Industrial Co., Ltd. among others. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,

• In October 2023, Orion Engineered Carbons,  Eastman announced the feasibility study to upgrade and expand extrusion capability for the production of interlayers in Europe. This was the response to the global demand for?Saflex polyvinyl butyral?(PVB) products. Eastman is moving towards the growing global demand for specialty interlayer products and investing in asset capabilities to serve glass laminators' needs for high-performance products. They are making automotive and architectural-related polyvinyl butyral products.
• In January 2023, Global specialty chemicals company Kuraray had a Life Cycle Assessment (LCA) carried out by the product sustainability consultancy Sphera Solutions for four of its products that are manufactured in Europe, that is, Kuraray Poval (polyvinyl alcohol, PVOH), polyvinyl butyral (PVB), polyvinyl butyral film and SentryGlas. This assessment evaluates the sustainability of Kuraray’s products and identifies potential for improvement.

The polyvinyl butyral (PVB) market is analyzed into the following segments:

• By Application
  • Films & Sheet
  • Paint & Coating
  • Adhesive & Sealants
  • Printing Inks
  • Others
• By End-user
  • Automotive
  • Building & Construction
  • Electrical & Electronics
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. Growing demand from photovoltaics 

4.1.2. Rising automotive industry

4.1.3. Increasing demand from the construction industry

4.2. Market Restraints

4.2.1. Stringent environmental concerns

4.2.2. Demand for the recycled polyvinyl butyral (PVB)

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. POLYVINYL BUTYRAL (PVB) MARKET BY APPLICATION 

5.1. Introduction

5.2. Films & Sheet

5.3. Paint & Coating

5.4. Adhesive & Sealants

5.5. Printing Inks

5.6. Others

6. POLYVINYL BUTYRAL (PVB) MARKET BY END-USER

6.1. Introduction

6.2. Automotive

6.3. Building & Construction

6.4. Electrical & Electronics

6.5. Others

7. POLYVINYL BUTYRAL (PVB) MARKET BY GEOGRAPHY

7.1. Global Overview

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Rest of South America

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Rest of Europe

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. United Arab Emirates

7.5.3. Rest of the Middle East and Africa

7.6. Asia-Pacific

7.6.1. China

7.6.2. India

7.6.3. Japan

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Rest of Asia-Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Eastman Chemical Company

9.2. Chang Chun Petrochemical Co., Ltd.

9.3. Sekisui Chemicals Co., Ltd.

9.4. Kuraray Co., Ltd.

9.5. Huakai Plastic Co., Ltd.

9.6. Everlam

9.7. Tiantai Kanglai Industrial Co., Ltd.

9.8. Qingdao Haocheng Industrial Co., Ltd.

9.9. Genau Manufacturing Company LLP

9.10. WMC Glass

9.11. Perry Chemical Corp

9.12. Shark Solutions ApS

9.13. Tridev Resins (India) Pvt. Ltd

Eastman Chemical Company

Chang Chun Petrochemical Co., Ltd.

Sekisui Chemicals Co., Ltd.

Kuraray Co., Ltd.

Huakai Plastic Co., Ltd.

Everlam

Tiantai Kanglai Industrial Co., Ltd.

Qingdao Haocheng Industrial Co., Ltd.

Genau Manufacturing Company LLP

WMC Glass

Perry Chemical Corp

Shark Solutions ApS

Tridev Resins (India) Pvt. Ltd