Personal Care Wipes Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Product Type (Facial Wipes, Baby Wipes, Antibacterial Wipes, Body Wipes, Others), By Distribution Chanel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The personal care wipes market was evaluated at US$6.729 billion for the year 2020.

Personal care wipes refer to wet or dry wipes made from various materials such as polyester, polypropylene, cotton, wood pulp, or rayon fibres and formed into sheets. These wipes are used for numerous purposes, such as cleansing, disinfecting various surfaces, and cosmetics purposes, among others. The personal care wipes market is projected to witness decent growth over the next five years, primarily on account of the growing demand for these products, especially across the developing economies of the region due to the hectic lifestyle of the people, which has led to an increased demand for convenience products. Additionally, these wipes are disposable and further cause a minimal impact on the environment, which also positively impacts their adoption, especially by the millennial female population and by mothers for the proper care of their baby’s skin. The globally growing population, rapid urbanization, and an increase in disposable income are further leading to the change in the living standards of the people. Furthermore, the growing awareness regarding personal care and hygiene is also amplifying the usage of wipes, thus driving the market growth during the next five years.  

The development of plant-based products is offering various lucrative opportunities for the market to grow

One of the major factors that are projected to widen the opportunities for the personal care wipes market to grow in the near future is the inclination of the key market players towards the development of numerous products made out of plant-based materials. The companies are aiming to develop the products keeping in view the environmental impacts. Various companies are taking initiatives even to eliminate the use of plastic packaging also. For instance, in October 2019, Huggies, a globally known brand offering baby products under Kimberly-Clark, announced that it has pledged to eliminate the use of plastics from its baby wipe range in the United Kingdom over the next five years. The company also announced to launch of a new product portfolio by the end of 2020 in which the customers will be allowed to return the packaging back to the supermarket for recycling purposes. Furthermore, new product launches by companies made of 100% plant-based materials further provide an impetus for the market to grow in the near future.

The personal care wipes market has been segmented on the basis of product type, distribution channel, and Geography. Based on product type, the segmentation has been done into facial wipes, baby wipes, antibacterial wipes, and others. On the basis of the distribution channel, the personal care wipes market has been segmented into online and offline. Geographically, the classification of the market has been done on the basis of North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The Asia Pacific to witness a healthy growth

Geographically, the North American region is anticipated to hold a considerable market share throughout the forecast period on account of the presence of a considerably sizeable health-savvy population base in countries like the United States and Canada, among others. Furthermore, the presence of key players in the region is also supplementing the market growth during the next five years. Moreover, the Asia Pacific region is projected to witness healthy growth for the next five years on account of the rising awareness regarding personal hygiene and the use of personal care products for avoiding skin problems and infectious diseases in the countries like India, China, and Japan, among others. The growing penetration of the internet and rising adoption of smartphones has also led to an upsurge in the sales of various personal care products in the APAC region, thus bolstering market growth during the next five years.

Recent Developments and expansions

• Baby wipes were introduced in 2021 by Unicharm, a Japanese manufacturer of disposable hygiene products, ensuring both environmental sustainability and safety. To safeguard the sanitation and wellbeing of newborn babies, the company used cotton compound sheets. This has significantly increased the industry's overall revenue share.
• New disinfectants were introduced in 2022 by PDI Healthcare Inc. to aid in the fight against the unique coronavirus virus infection. In order to prevent the spread of pathogenic organisms, Sani-24, for instance, uses continuously active disinfectant (CAD) technology. SaniHypercide, another disinfectant in the wipe & spray type that is widely used to combat microorganisms, is similar. To protect the safety of patients and workers, the company makes a sustained commitment to the prevention of infection in the foodservice industry and healthcare facilities. This increased the popularity for wet wipes, resulting in higher production and market expansion.
• January 2020, Diamond Wipes International Inc. announced that its new product, HandyClean™ Steridol® Wipes, has been confirmed as an effective product against the COVID-19 virus on hard and non-porous surfaces and can be used as per the directions of use to clean surfaces against viruses similar to the novel coronavirus.
• In October 2019, Edgewell Personal Care Company announced an agreement with Le Holding Angelcare Inc. to sell their infant and pet care business with a price consideration of US$122.5 million.
• In August 2019, Eisai Co. Ltd. announced that it would launch a new product ETAK, which is an antimicrobial wet wipe for the elimination of viruses and bacteria on personal belongings.

COVID-19 Impact on the Personal Care Wipes Market

Due to the heightened emphasis on personal hygiene and sanitization during the pandemic, the COVID-19 outbreak had a favourable effect on the market expansion. The market benefited from healthcare facilities using bacterial wipes to prevent any infections. For example, Johnson & Johnson introduced baby wipes. Additionally, a campaign was started by the Australian government's Department of Health to encourage the use of such products and raise people's knowledge of the importance of good hand hygiene.

Competitive Insights

Prominent key market players in the personal care wipes market include Albaad, KCWW, Johnson and Johnson Services Inc., and Procter and Gamble, among others. These companies hold a noteworthy share in the market because of their good brand image and product offerings.

Major players in the personal care wipes market have been covered along with their relative competitive position and strategies. The report also mentions recent deals and investments of different market players over the last two years.

Personal Care Wipes Market Scope:

Segmentation

• By Product Type
  • Facial Wipes
  • Baby Wipes
  • Antibacterial Wipes
  • Body Wipes
  • Others

• By Distribution Channel
  • Online
  • Offline

• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Thailand
    • Taiwan
    • Indonesia
    • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global personal care wipes market?
A1. The personal care wipes market was valued at US$6.729 billion in 2020.  

Q2. Who are the major players in the personal care wipes market?
A2. Prominent key market players in the personal care wipes market include Albaad, KCWW, Johnson and Johnson Services Inc., and Procter and Gamble among others. 

Q3. How is the personal care wipes market segmented?
A3. The personal care wipes market has been segmented on the basis of product type, distribution channel, and geography. 

Q4. What factors are anticipated to drive the personal care wipes market growth?
A4. The growing awareness regarding personal care and personal hygiene is also amplifying the usage of wipes, thus driving the market growth during the next five years.   

Q5. Which region holds the largest market share in the personal care wipes market?
A5. Geographically, the North American region is anticipated to hold a considerable market share throughout the forecast period on account of the presence of a considerably large health-savvy population base in countries like the United States and Canada among others.

Albaad 

Diamond Rides International Inc.

Johnson & Johnson Services, Inc.

Kmberly Clark

The Honest Company, Inc

Procter & Gamble

PDI LTD

Unicharm Corporation

Suominen Corporation

Rockline Industries