Over The Air Testing (OTA) Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Technology (Cellular, Bluetooth, Wi-Fi), By Application (Mobile Payment System, Utilities Management System, Traffic Control System, Home Automation, Others), By Industry Vertical (Consumer Electronics, Automotive, Healthcare, Aerospace And Defense, Others) And By Geography - Forecasts From 2021 To 2026

The global over the air testing (OTA) market is projected to grow at a CAGR of 12.60% to reach US$2.933 billion by 2026 from US$1.278 billion in 2019. 

Over-the-air testing measures system performance using antennas and receiver performance of several wireless devices, such as smartphones, tablets, laptops, wireless routers, and Internet of Things (IoT) devices. These are the tests that can predict the wireless performance, reliability, and safety of the device. The tests are conducted to meet desired standards which help in evaluating antenna and receiver performance. The proliferation of smartphones and other smart devices, coupled with increasing penetration of the internet across both developing and developed countries will drive market growth. According to the Internet World Stats, 2021, as of March 2021, the internet penetration rate in major regions such as Asia is 63.8%, Europe 88.2%, Africa 43.2%, and North America is 93.9%, the growing internet penetration in these regions is will subsequently increase the number of wireless devices being bought in the market which in turn will support the growth of the over the air testing (OTA) market as the testing of these products will be required. 

Also, the rapidly evolving 5G technology, is expected to further drive the market growth as it will increase the number of wireless devices in the market. According to a report by Ericsson Mobility, in June 2020, there are more than 100 commercial 5G device models available worldwide, with increasing support for low-band, mid-band, and millimeter (mmWave) frequency bands, which in turn will bolster the demand for OTA testing as it would be crucial for ensuring the effectiveness of 5G devices in the market. According to GSMA, in 2025, the number of 5G connections in China is expected to be 460 million, which will further proliferate the market growth.  In addition, the stringent government regulations regarding the overall performance of the device will drive the demand for OTA testing solutions. The over-the-air testing of wireless devices is regulated by several regulatory bodies, standard organizations, industrial bodies, and telecom carriers, as it is a requirement laid by the Cellular Telecommunications and Internet Association (CTIA). Furthermore, the launch of new products to gain a competitive edge over their rivals will boost the demand for OTA tests for verification purposes throughout the forecast period.

Market Share Segmentation.  

By technology, the cellular segment is anticipated to dominate the market owing to the increasing testing in cellular devices. By industry vertical, the consumer electronics segment is expected to hold a significant market share owing to the rapidly increasing demand for consumer electronics, across the globe. Geographically, North America is projected to hold the largest share due to the increasing adoption of technologies, such as IoT and 5G, and the shift towards autonomous vehicles in the region. Asia Pacific region is expected to grow at the highest CAGR owing to the rising number of consumer electronics in the region and increasing adoption of 5G technology, especially in countries such as India and China, high rate of urbanization, and strong economic growth in the region.

Growth Factors.

• An increasing number of IoT and Smart Devices.

The increasing penetration of IoT and Smart devices in the global market will drive the market growth of OTA testing, worldwide. Smart devices such as fitness bands, medical devices, mobile devices, etc. connected with the help of Wi-Fi, Bluetooth, and other wireless devices are fueling the market growth of OTA testing as it is mandatory for companies to comply with OTA testing to get the Cellular Telecommunications and Internet Association (CTIA) certification without which they cannot function in the market. According to Techjury 2021, the average number of connected devices per household in 2020 was 10. By 2021, 35 billion IoT devices will be installed around the world. Further, the number of connected devices in 2021 will be 46 billion, globally, which will further fuel the market growth.

• A growing number of Smart cities.

The increasing number of smart devices, worldwide owing to rapid urbanization and rising industrialization is progressing cities towards developing into smart cities. These smart cities will further increase the number of wireless and smart connected devices in the market, which will subsequently increase OTA testing, globally. Hence, the emerging smart cities will in turn support the market growth of the OTA testing, worldwide.

Impact of COVID–19.

The Covid-19 pandemic negatively impacted the Global Over the Air Testing (OTA) market, as due to the lockdown and travel and trade restrictions imposed by the governments, worldwide the production and manufacturing operations across industries were put to a halt, which hampered the production capacity which turns to restrain the growth of the OTA testing market. However, with the ease of lockdown restrictions, the market is expected to rebound during the forecast period.

Competitive Insights.

The market leaders for the Global Over the Air Testing (OTA) market include Intertek Group PLC, National technical System, Inc., TUV Rheinland, UL, LLC, BluFlux LLC, CETECOM GmbH, Northwest EMC, Inc., Spirent Communications, Tech Mahindra Limited, and Verkotan Oy. The key players in the market implement growth strategies such as product launches, mergers, and acquisitions, etc. to gain a competitive advantage over their competitors.  For instance, in January 2020, CETECOM GmbH, their test laboratory in Essen, Germany, became the first laboratory in Europe to be accredited for testing 5G devices. The DAkkS confirmed the laboratory to be officially authorized to perform conducted 5G tests for the telecommunication devices.

Segmentation:

• By Technology
  • Cellular
  • Bluetooth
  • Wi-Fi
• By Application
  • Mobile Payment System
  • Utilities Management System
  • Traffic Control System
  • Home Automation
  • Others
• By Industry Vertical
  • Consumer Electronics
  • Automotive
  • Healthcare
  • Aerospace and Defense
  • Others
• By Geography
  • North America
    • USA
    • Canadá
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Indonesia
    • Taiwan
    • Thailand
    • Others