Oral Care Market Size, Share, Opportunities, And Trends By Type (Toothbrush, Mouthwash, Dental Floss, Toothpaste, Others), By Age Group (0-3 Years, 3-12 Years, 13-19 Years, 20-59 Years, 60 Years and above), By Gender (Male, Female), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2025 To 2030

The oral care market is projected to grow at a CAGR of 7.17% to reach a market size of US$54.909 billion by 2030, up from US$38.838 billion in 2025.

Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevents bad breath, tooth decay, and gum disease—and helps keep the teeth as a person ages. An unhealthy mouth, especially if a person has gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labor.

What are the drivers of the oral care market?

• Rising awareness among consumers regarding oral health care

The oral care market’s growth is substantiated by the rising awareness among the population regarding oral hygiene and its benefits. Moreover, it has also grown because of its ability to improve personal aesthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by middle-income and high-income groups.

However, competitive pricing pressure is hampering the oral care market’s expansion. To overcome this, companies are implementing strategies like mergers and acquisitions, geographical expansions, and new product development.

• Growing demand for toothbrushes

By type, the oral care market is segmented into toothbrushes, mouthwashes, dental floss, toothpaste, and others. The toothpaste segment holds a significant market share, primarily due to its high use by all income groups. The toothbrush segment is projected to show promising growth. The introduction of advanced products such as electric and battery-powered toothbrushes supports this significant growth. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep cleaning, daily cleaning, tongue cleaning, whitening, and massaging.

• Increasing demand due to online distribution channels

Demand for oral care products through online channels fuels market growth strongly. It offers a wide availability of products on one platform and unparalleled convenience of purchasing products at any time or from any place, along with door delivery. It also presents competitive prices with exclusive offers. Algorithm-driven personal product recommendations through online platforms further enhance the shopping experience. This increased accessibility, convenience, competitive pricing, and the ability of brands to connect directly with consumers through direct-to-consumer sales are significant contributors to the oral care market’s growth.

In line with this, in 2023, e-commerce in the EU was bolstered by demand from the age groups 25 to 34 and 35 to 44. Moreover, 87% and 85% of people in these age categories purchased or ordered products or services online. Europe is the world's third-largest retail e-commerce market, with total sales of US$631.9 billion, as per the International Trade Administration. By 2027, European retail online sales will be worth US$902.3 billion, based on a 9.31% annual revenue growth rate.

Major challenges hindering the growth of the oral care market:

There are many challenges in the oral care market, including competition with large players, new brands emerging every other day, and innovative products. Price sensitivity in consumer markets, especially in developing markets, limits the scope of premium product pricing. Regulations are very strict regarding the safety and efficacy of products, thus increasing the development costs and time-to-market.

Moreover, growing concerns about sustainability require the development of eco-friendly products, and the existence of counterfeit or low-quality products can impact consumer trust and brand reputation. These challenges require careful consideration and innovative strategies for companies to navigate the competitive landscape and ensure continued growth in the oral care market.

Geographical outlook of the oral care market:

• The oral care market is segmented into five regions worldwide

Geography-wise, the oral care market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia-Pacific region is anticipated to hold a significant market share. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, the growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.

Apart from this, several factors drive the North American oral care market. Increasing awareness among consumers regarding the importance of oral health and its link to overall well-being is a major driver. The increasing prevalence of dental problems such as cavities, gum disease, and bad breath, especially in the geriatric population, has also driven the demand for effective oral care products. Following this, as per the Population Reference Bureau, the number of Americans above 65 is projected to grow significantly from 58 billion in 2022 to 82.5 billion by 2050, a 47% increase. Additionally, the proportion of people aged 65 or older will grow from 17% to 23% in the future. Therefore, the statistics mentioned are forecasted to raise the demand for oral care products for the elderly in the coming years.

The oral care market key development:

• In October 2024, Royal Philips, a global leader in health technology, partnered with Aspen Dental, the largest group of branded dental offices, to bring Philips Sonicare, the No.1 dental professional-recommended sonic toothbrush brand worldwide.
• In August 2024, Colgate's Bright Smiles, Bright Futures (BSBF) plans to advance significantly to improve Oral Health Education among children across India. In this context, the company has allied with the Government of Goa and promised to make all 2,00,000 school-going children of the state smile bright by 2025.
• In June 2024, vVARDIS, the revolutionary oral health company leading a transformation in oral care and dentistry, and VideaHealth, the leading dental artificial intelligence company, announced their unique and pioneering partnership in dentistry.
• In April 2024, Lion Corporation unveiled OCH-TUNE, the new way to oral care with a new style for oral selection, and introduced two new kinds - FAST and SLOW of new toothpaste, toothbrush, and mouth-wash.

Oral care market scope:

Report Metric	Details
Oral Care Market Size in 2025	US$38.838 billion
Oral Care Market Size in 2030	US$54.909 billion
Growth Rate	CAGR of 7.17%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Age Group Gender Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Oral Care Market	Procter & Gamble Colgate-Palmolive Company Unilever GlaxoSmithKline plc Johnson & Johnson Services Inc.
Customization Scope	Free report customization with purchase

 

The oral care market is analyzed into the following segments:

• By Type
  • Toothbrush
  • Mouthwash
  • Dental Floss
  • Toothpaste
  • Others
• By Age Group
  • 0-3 Years
  • 3-12 Years
  • 13-19 Years
  • 20-59 Years
  • 60 Years and above
• By Gender
  • Male
  • Female
• By Distribution Channel
  • Offline
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. ORAL CARE MARKET BY TYPE

5.1. Introduction

5.2. Toothbrush

5.3. Mouthwash

5.4. Dental Floss

5.5. Toothpaste

5.6. Others

6. ORAL CARE MARKET BY AGE GROUP

6.1. Introduction

6.2. 0-3 Years

6.3. 3-12 Years

6.4. 13-19 Years

6.5. 20-59 Years

6.6. 60 Years and above

7. ORAL CARE MARKET BY GENDER

7.1. Introduction

7.2. Male

7.3. Female

8. ORAL CARE MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Offline

8.3. Online

9. ORAL CARE MARKET BY GEOGRAPHY

9.1. Global Overview

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Rest of South America

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Rest of Europe

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. United Arab Emirates

9.5.3. Rest of the Middle East and Africa

9.6. Asia-Pacific

9.6.1. China

9.6.2. India

9.6.3. Japan

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Rest of Asia-Pacific

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Procter & Gamble

11.2. Colgate-Palmolive Company

11.3. Unilever

11.4. GlaxoSmithKline plc

11.5. Johnson & Johnson Services Inc.

11.6. Koninklijke Philips N.V.

11.7. Himalaya Wellness Company

11.8. Dr. Fresh

11.9. Patanjali Ayurved

11.10. Lion Corporation

11.11. GC Corporation

11.12. 3M

11.13. Orkla

11.14. Amway Philippines, LLC

11.15. Young Innovations, Inc

Procter & Gamble

Colgate-Palmolive Company

Unilever

GlaxoSmithKline plc

Johnson & Johnson Services Inc.

Koninklijke Philips N.V.

Himalaya Wellness Company

Dr. Fresh

Patanjali Ayurved

Lion Corporation

GC Corporation

3M

Orkla

Amway Philippines, LLC

Young Innovations, Inc