Oral Care Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Toothbrush, Mouthwash, Dental Floss, Toothpaste, Others), By Age Group (0-3 Years, 3-12 Years, 13-19 Years, 20-59 Years, 60 Years And Above), By Gender (Male, Female), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2022 To 2027

The oral care market is projected to grow at a CAGR of 7.17% to reach a market size of US$44.535 billion by 2027, up from US$27.435 billion in 2020.

Dental and oral health is an essential part of overall health and well-being. Poor oral hygiene causes dental cavities and various gum diseases and is also linked to heart disease, cancer, and diabetes. Good oral and dental hygiene prevents bad breath, tooth decay, and gum disease—and helps keep the teeth as a person gets older. An unhealthy mouth, especially if you have gum disease, may increase the risk of serious health problems such as heart attack, stroke, poorly controlled diabetes, and preterm labour.

Rising awareness and innovative products are leading to the growth of the oral care market

The growth of the oral care market is substantiated by the rising awareness among the population regarding oral hygiene and the benefits that come from it. Moreover, it has also grown because of its ability to improve personal esthetics. The introduction of innovative products in the oral care market is also responsible for driving growth. Electric and battery-powered toothbrushes, dental floss, denture adhesive creams, fresh breath strips, and chewing gums are some of the newly developed products that are rapidly being adopted by the middle-income and high-income groups. However, competitive pricing pressure is hampering the growth of the oral care market. To overcome this, strategies like mergers and acquisitions, geographical expansions, and new product development are being implemented by the companies in the market.

The oral care market has been segmented into type, age group, gender, distribution channel, and geography.

By type, the oral care market is segmented into toothbrushes, mouthwashes, dental floss, toothpaste, and others. The toothpaste segment holds a significant share in the market, primarily due to its high use by all income groups. The toothbrush segment is projected to show promising growth. This significant growth is supported by the introduction of advanced products such as electric and battery-powered toothbrushes. These advanced products provide added benefits such as total mouth cleaning, featuring different modes for usage such as deep cleaning, daily cleaning, tongue cleaning, whitening, and massaging.

By distribution channel, the oral care market is segmented as online and offline. The offline segment holds a significant share of the market as these are easily accessible to the end-users.

Geographically, the oral care market is segmented into North America, Europe, Middle East & Africa, Asia-Pacific, and South America. The Asia-Pacific region holds a significant share of the market. This can mainly be attributed to the increase in the number of the geriatric population associated with edentulism, the growing prevalence of dental caries and other periodontal diseases in children and adults, increasing healthcare expenditure (coupled with rising disposable income), rising awareness about oral healthcare, and willingness to spend more on dental care.

Key Developments

• March 2021: In collaboration with dentists and diabetes experts, Colgate-Palmolive (India) launched an ayurvedic toothpaste, a first-of-its-kind product in India, targeting people with diabetes, approximately 77 million people. According to the company, the launch aims to highlight the link between diabetes management and oral health management, as well as offer effective solutions to diabetic patients' oral health problems as per a press release by Colgate company in March.
• January 2020: Ranir, a subsidiary of Perrigo Company plc, has acquired Steripod, a leading toothbrush accessory brand, and innovator in the toothbrush protector market, from Bonfit America Inc. Steripod's antibacterial toothbrush protectors, kids' products, and tongue cleaners were included in the deal, but the terms weren't disclosed as per the press release by Perrigo Company in January 2020. Perrigo is looking to expand their portfolio and would be involved in similar deals in the future.

Impact of COVID-19 on Oral Care Market

In 2020, the COVID-19 pandemic significantly impacted distribution channels and consumer behaviour related to essentials and non-essentials, with similar trends in the oral hygiene and oral care market. Production and supply disruptions caused by factory closures, unavailability of raw materials and logistics disruptions caused by restrictions on movement within or outside the nation were major obstacles for the market. As the COVID-19 pandemic began to accelerate in 2020, the initial trend of stockpiling mainly benefited consumer stores, as most customers were bulk purchasing before lockdown. But, according to the May 2022 report by the Census Bureau of the Department of Commerce of the United States, overall retail sales decreased by 1.3% as compared to the last quarter of 2019. People are more focused on living a healthy lifestyle post-pandemic and thus in 2020, it was found that oral care product sales are expected to return to pre-pandemic levels due to visits to dental clinics and practices increasing as a result of growing awareness of dental hygiene and its importance in living a healthy lifestyle.

Oral Care Market Scope:

Segmentation

• By Type
  • Toothbrush
  • Mouthwash
  • Dental Floss
  • Toothpaste
  • Others
• By Age Group
  • 0-3 Years
  • 3-12 Years
  • 13-19 Years
  • 20-59 Years
  • 60 Years and above
• By Gender
  • Male
  • Female
• By Distribution Channel
  • Offline
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Israel
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

Frequently Asked Questions (FAQs)

Q1. What will be the oral care market size by 2027?
A1. The oral care market is projected to reach a market size of US$44.535 billion in 2027. 

Q2. What are the growth prospects for the oral care market?
A2. The global oral care market is projected to grow at a CAGR of 7.17% during the forecast period. 

Q3. What is the size of the global oral care market?
A3. Oral Care Market was valued at US$27.435 billion in 2020. 

Q4. What factors are anticipated to drive the oral care market growth?
A4. The oral care market growth is substantiated by the rising awareness among the people regarding oral hygiene and the benefits which come because of it. 

Q5. Which region holds the largest market share in the oral care market?
A5. The Asia-Pacific holds a significant share in the oral care market.