Operating System Market Size, Share, Opportunities, And Trends By Type (Windows, Android, Mac OS X, Others), By Platform (Smartphones and Tablets, PCs and Laptops, Others), And By Geography - Forecasts From 2025 To 2030

Operating System Market Size

The operating system market is projected to grow at a CAGR of 9.12% from a market value of US$59.237 billion in 2025 to attain a market value of US$91.640 billion by the end of 2030. 

An operating system refers to a program that is installed on a device such as a smartphone, desktop PC, or laptop through a boot program whose primary operation is to manage all other functioning of the devices, such as managing the resources, establishing user interface and, execution of services along with providing the services for applications software. The growing adoption of mobile phones, especially in emerging economies due to rising disposable income and an increase in the middle-class population, is one of the key drivers attributed to the operating system market across the globe over the next five years. Also, the booming trend of online gaming is considered a key factor bolstering the demand for PCs, Laptops, and smartphones, thereby supplementing the market growth in the coming years.

The next factor is the growing number of BPOs all over the world, which will lead to increased demand for computer systems and hence provide a positive boost to the market during the next five years. Investments made in smart cities are expected to be one of the critical openings for upward growth for the market in the near future. Investing in smart cities will propel the use of connected and IoT-based devices. High growth in data volumes is expected to augment the demand for more computer systems and thus drive market growth significantly during the projected period. For instance, the Make in India project launched by the government of India has identified 99 cities that will be converted into smart cities.

Moreover, the considerable increase in the construction of airports, hotels, metros, and large corporate offices, in major developing economies is also expected to drive demand for new systems and devices, which will promote the market expansion. Initiatives by the government regarding infrastructural development have been further inclined towards constructing airports, hotels, and metros, among others. For instance, in the Middle East region, the government of major countries like Saudi Arabia and UAE have their primary focus on the development of commercial infrastructure, which is indicated by the fact that there are various initiatives taken by the governments of major countries like Saudi Vision 2030, UAE Vision 2021 and UAE Vision 2023 that include the construction of new hotels, airports, and metros which would add up to the requirement of operating systems in the coming years.

Operating System Market Drivers:

• Increasing smartphone penetration is expected to propel the operating system market growth.

The demand for operating systems is primarily caused by the rapid growth in the adoption of smartphones in the developing economies of the world. Also, the production of smartphones and tablets, along with other consumer electronic products, is increasing on account of the growing demand caused by the rising disposable income globally.

In addition, the increasing household consumption expenditure also plays an important role in increasing the demand for smartphones and other device products. For instance, as per the World Bank Group, the household’s and NPISH's Final consumption expenditure has grown remarkably from US$81.25 trillion in 2021 to US$98.88 trillion in 2023. In addition, companies will further increase their expenditure on research and development to manufacture low-cost wearable devices for the masses. Therefore, increasing research and development expenditure coupled with rising demand for wearable technology is expected to augment the demand for operating systems during the next five years.

• The rising esports industry is predicted to fuel the expansion of the operating system market.

The significant growth of the esports sector is also projected to be a key driver for the operating systems market to grow in the coming years. The growth of the esports sector has given an impetus to the market for high-end gaming PCs and smartphones, which is expected to impact the market growth positively. Also, the participation of the key market players in the PC and smartphone industry in the form of R&D investments to develop more durable and high-configuration devices to cater to the growing requirements of gamers is projected to drive the demand for operating systems positively.

Furthermore, the rising investments in the esports industry are projected to propel the market growth during the coming years on account of the rising number of players and significant growth in the number of devices. These factors are all anticipated to work together to increase the market for operating systems during the forecast period. For instance, in July 2024, AFK Gaming launched its premium analytics dashboard feature Gaming Insights, which provides real-time data and analytics to annual premium subscribers. It goes with the tagline of the most profound insight into the Indian esports landscape so that the customer can make informed choices and keep the competitive edge.

Operating System Market Geographical Outlook:

• Asia Pacific region to hold significant shares of the operating system market.

It is estimated that during the forecast period, the Asia Pacific market is expected to contribute a major portion to the database management system. Geographically, the market can be segmented as North America, South America, Europe, the Middle East, Africa, and Asia Pacific. The operating system market in the Asia Pacific region is anticipated to witness considerable growth due to rapid economic development leading to an increased requirement for technology and digital services.

Market growth in mobile operating systems will be driven by the increasing population and adoption of smartphones and the Internet. The adoption of cloud computing among businesses is leading to an increased requirement for server operating systems. Government initiatives in technology adoption and digital infrastructure will also add to the growth of the market.

Operating System Market Key Developments:

• November 2024- The Trade Desk rolled out a game-changing software for TV-enabled devices running on Windows, named Ventura, which is liable to transform the running scheme in spot-streaming TV advertising. This infrastructure works together with smart TV original equipment manufacturers OEMs and other streaming TV aggregators like Disney, Paramount, Tubi, and Sonos.
• October 2024- OnePlus released the latest smartphone operating system, OxygenOS 15, which is designed to offer a much-improved experience compared to OxygenOS 14. Based on its industrial-first Parallel Processing in animation covering elements like widgets, components, and folders that guarantee smooth transitions and animations irrespective of interruption, the operating system provides a high speed and makes the application smoother. The entire system-wide swipe consistency extends to all third-party applications, including WebView interfaces, to offer users a consistent scrolling experience throughout the platform.

Operating System Market Scope:

Report Metric	Details
Operating System Market Size in 2025	US$59.237 billion
Operating System Market Size in 2030	US$91.640 billion
Growth Rate	CAGR of 9.12%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Platform Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Operating System Market	Microsoft Apple Inc. Canonical Ltd. The Open Group Google LLC
Customization Scope	Free report customization with purchase

The operating system market is analyzed into the following segments:

• By Type
  • Windows
  • Android
  • Mac OS X
  • Others
• By Platform
  • Smartphones and Tablets
  • PCs and Laptops
  • Others
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. OPERATING SYSTEM MARKET BY TYPE 

5.1. Introduction

5.2. Windows

5.3. Android

5.4. Mac OS X

5.5. Others

6. OPERATING SYSTEM MARKET BY PLATFORM 

6.1. Introduction

6.2. Smartphones and Tablets

6.3. PCs and Laptops

6.4. Others

7. OPERATING SYSTEM MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Type

7.2.2. By Platform

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Type

7.3.2. By Platform

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Type

7.4.2. By Platform

7.4.3. By Country

7.4.3.1. UK

7.4.3.2. Germany

7.4.3.3. France

7.4.3.4. Spain

7.4.3.5. Italy

7.4.3.6. Others

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Platform

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. Israel

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Platform

7.6.3. By Country

7.6.3.1. China

7.6.3.2. Japan

7.6.3.3. South Korea

7.6.3.4. India

7.6.3.5. Indonesia

7.6.3.6. Thailand

7.6.3.7. Taiwan

7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Microsoft

9.2. Apple Inc.

9.3. Canonical Ltd.

9.4. The Open Group

9.5. Google LLC

9.6. IBM Corporation

9.7. Hewlett-Packard Company

9.8. Oracle

9.9. Amazon

9.10. Red Hat

Microsoft

Apple Inc.

Canonical Ltd.

The Open Group

Google LLC

IBM Corporation

Hewlett-Packard Company

Oracle

Amazon

Red Hat