Onshore Drilling Fluids Market Size, Share, Opportunities, And Trends By Product Type (Oil-based, Synthetic-based, Water-based, Others), By Well Type (HPHT, Conventional), And By Geography - Forecasts From 2025 To 2030

Onshore drilling fluids market size:

The onshore drilling fluids market is expected to grow at a CAGR of 5.87%, reaching a market size of US$7.981 billion in 2030 from US$6.006 billion in 2025.

The onshore drilling fluids market is significantly driven by the increasing number of onshore drilling operations across various sectors, particularly in oil and gas. Additionally, the market for onshore drilling fluids is expanding due to urbanization, industrialization, a spike in government investments, and rising consumer expenditure.

With the growing demand for energy worldwide, the need for oil exploration has also expanded. In fiscal year 2022, the United States onshore oil and gas program accounted for nearly 14 percent of total U.S. onshore oil production. Despite growing demand, onshore drilling operations may face challenges related to environmental disturbances and impacts on local communities.

According to the U.S. Energy Information Administration, crude oil and natural gas drilling activity onshore had 464 in 2021, 708 in 2022, and 669 in 2023 in the country.

Baker Hughes International's active Rig Count has expanded in the last few years, averaging 1361 in 2021, 1747 in 2022, and 1814 in 2023.

What are the drivers of the onshore drilling fluids market?

• Increasing global consumption of oil

The onshore drilling fluids market is expected to expand as the demand surges for oil and petroleum in many developing countries worldwide. These demands would increase in the market of Asia Pacific and Africa. Rapid industrialization and demand for large shipments and logistics have created the need for crude oil. The global crude oil production has risen which was 37.30 (mb/d) in 2020, moved to 38.02 (mb/d) in 2021, and reached 39.69 (mb/d) in 2022, according to Organization of the Petroleum Exporting Countries data. Due to these developments, the demand for onshore drilling fluids would rise.

• High usage of petroleum products

OPEC Members witnessed an increased demand for petroleum products in recent years. The exports of petroleum products were 3.48 (mb/d) in 2020, grew to 4.03 (mb/d) in 2021, and expanded to 4.46 (mb/d) in 2022. The largest exporters of petroleum products are Saudi Arabia, UAE, and Algeria, which are part of the Organization of the Petroleum Exporting Countries. Petroleum products are used in multiple chemical industries, such as in paints, beauty products, and dry cleaning. Apart from these, fuels such as gasoline, aviation turbine fuel, jet fuel, propane, and butane, among other petroleum products, are utilized in aviation, aeronautical, and space travel. 

Geographical outlooks of the onshore drilling fluids market:

• The Onshore drilling fluids market is segmented into five regions worldwide

By geography, the market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

The Asia Pacific region is expected to see the fastest growth in the onshore drilling fluids market due to increasing investment in the oil exploration industry. North America is expected to have a significant market share in the onshore drilling fluids market. As the new-well oil production per rig has expanded in the United States from around 500 barrels/day to 670 barrels/day from 2023 to 2024, the number of rig counts has expanded from around 100 to 150 from 2023 to 2024.

Major restraints of the onshore drilling fluids market

• The onshore drilling fluids market could be hampered by environmental challenges such as accidental spills and improper disposal, leading to water and soil contamination. Further, the residue has several compounds containing potential pollutants, which could adversely impact terrestrial life, including reducing soil fertility.

Major products in the onshore drilling fluids market:

• BaraHib by Halliburton– BaraHib is a water-based fluid system that carries the conveniences of water and the performance of oil. Halliburton has engineered high-performance water-based fluids and additives that can be customized to meet specific challenges.
• Total Energies- Total Energies developed EDC Synthetic Base Fluids. Total Energies EDC Synthetic Base Oils products cover the full range of drilling needs for both onshore and offshore operations for product safety specifications.

Key developments in the onshore drilling fluids market:

The market leaders for the onshore drilling fluids market are Baker Hughes, Castle Harlan Inc., AMC Drilling Fluids & Products (Imdex Ltd.), Secure Energy Services, Global Drilling and Chemicals, Sagemines, Halliburton Company, and Schlumberger. These key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For instance,

• In September 2024, SCF Partners, Inc. acquired the Newpark Fluids Systems business. Newpark Fluids Systems business is a leading global oil & gas and geothermal fluids solution provider. It provides a range of drilling & completion products and related technical services. Newpark Fluids Systems is leading in the drilling and completing fluid space worldwide. The terms of the base sale price of the business was $127.5 million.
• In August 2024, AES Drilling Fluids acquired HydroLite Operating LLC. HydroLite specializes in fluid systems for well drill-outs and cleanouts post-fracking and throughout well lifespans. HydroLite offers fluid systems, management, and equipment for low-pressure/high-porosity and high-pressure reservoirs. AES Drilling Fluids would expand its service offerings. HydroLite would offer better customer service, innovation, and knowledge solutions.
• In November 2022, Abu Dhabi National Oil Company (ADNOC) gave three framework agreements valued at $4 billion (AED14.68 billion) for integrated drilling fluids services (IDFS). This would be helpful in the expansion of the lower-cost and lower-carbon-intensive production capacity for the growing global demand for energy. The agreement was awarded to ADNOC Drilling Company P.J.S.C (ADNOC Drilling), Schlumberger Middle East S.A. (SLB), and Halliburton Worldwide Limited Abu Dhabi (Halliburton). ADNOC Drilling’s scope of the framework agreements was valued at up to $1.6 billion and would be following the development of its Oilfield Services division in partnership with Baker Hughes.
• In March 2022,  Baker Hughes acquired Altus Intervention. Altus Intervention is a leading international provider of well intervention services and down-hole oil & gas technology. This acquisition would expand the portfolio of oilfield technologies and integrated solutions.

Onshore drilling fluids market scope:

Report Metric	Details
Onshore Drilling Fluids Market Size in 2025	US$6.006 billion
Onshore Drilling Fluids Market Size in 2030	US$7.981 billion
Growth Rate	CAGR of 5.87%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Well Type Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Onshore Drilling Fluids Market	Baker Hughes Castle Harlan Inc. Secure Energy Services Global Drilling and Chemicals Sagemines
Customization Scope	Free report customization with purchase

 

The onshore drilling fluids market is segmented and analyzed as follows:

• By Product Type
  • Oil-based
  • Synthetic-based
  • Water-based
  • Others
• By Well Type
  • HPHT
  • Conventional
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. Increasing consumption of oil around the world

4.1.2. High usage of petroleum products

4.1.3. Growing government support for the oil expedition

4.2. Market Restraints

4.2.1. Environmental Concerns Regarding Oil Drillings

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. ONSHORE DRILLING FLUIDS MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Oil-based

5.3. Synthetic-based

5.4. Water-based

5.5. Others

6. ONSHORE DRILLING FLUIDS MARKET BY WELL TYPE 

6.1. Introduction

6.2. HPHT

6.3. Conventional

7. ONSHORE DRILLING FLUIDS MARKET BY GEOGRAPHY

7.1. Global Overview

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Rest of South America

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Rest of Europe

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. United Arab Emirates

7.5.3. Rest of the Middle East and Africa

7.6. Asia-Pacific

7.6.1. China

7.6.2. India

7.6.3. Japan

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Rest of Asia-Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Baker Hughes

9.2. Castle Harlan Inc.

9.3. AMC Drilling Fluids & Products (Imdex Ltd.)

9.4. Secure Energy Services

9.5. Global Drilling and Chemicals

9.6. Sagemines

9.7. Halliburton Company

9.8. Schlumberger

9.9. National Oilwell Varco

9.10. Total Energies 

9.11. Petra Industries Global L.L.C

Baker Hughes

Castle Harlan Inc.

AMC Drilling Fluids & Products (Imdex Ltd.)

Secure Energy Services

Global Drilling and Chemicals

Sagemines

Halliburton Company

Schlumberger

National Oilwell Varco

Total Energies 

Petra Industries Global L.L.C