Online Movie Ticketing Services Market Size, Share, Opportunities, and Trends by Platform (Smartphones and Tablets, PCs and Laptops), by Genre (Action/Adventure, Comedy, Drama, Suspense, Thriller, and Horror, Others), And By Geography – Forecast From 2022 To 2027

The global online movie ticketing service market is projected to grow at a CAGR of 23.77% between 2025 and 2030.

The online movie ticketing service market is estimated to surge over the forecast period due to increasing digitalization and Internet penetration, raising the number of people using the Internet for e-retail services, including booking movie tickets online for convenience and saving time. Rising investments by market players to make their booking websites and mobile apps more user-friendly are further contributing to this market’s growth globally.

However, there is the availability of a substitute for online movie ticketing in the market, which is purchasing over-the-counter tickets. The convenience charges and internet handling fees are not applied to over-the-counter ticket purchases, making them relatively cheaper. Hence, this factor is restraining the market growth of online movie ticketing services.

What are the drivers of the online movie ticketing market?

• Significant rise in comedy movies

The genre of the movie is a very important factor in the revenue it generates, as it depends on what most people like. Different movie genres are available, such as action, comedy, adventure, suspense, thriller, horror, etc. People want to watch a movie based on the genre of their liking so they can enjoy the movie's run-time. The suspense, thriller, and horror genres are expected to hold a significant share in the market, which is attributable to the fact that the movies of this genre keep people engrossed and entertained throughout the movie and aid in creating uncertainty among people as to what is going to happen in the next scene or at the end. In addition, comedy movies are also expected to contribute to the market growth because they are a commonly watched genre among the teenage population and the population between the ages of 20-30.

• Growing use of smartphones and tablets

The rising disposable income among the low-income and middle-income populations is allowing people to spend more on consumer electronics such as smartphones and tablets. This is being facilitated by the budget smartphones that companies such as Nokia and Xiaomi are launching, which are packed with features and are easily affordable for most of the low-income population. According to the Scottish Government, 98% of internet users use it at home, while 67% of users access the internet on the move through mobile phones or tablets. In addition, using mobile gadgets among Scots in several contexts, including purchasing and payments, has boosted interest in digital wallets.

As stated by Pew Research, nearly all Americans own smartphones irrespective of socio-economic status. 97% of individuals aged 18-29 own smartphones, and the percentage is the same for people between 30-49 years of age.

With the affordable internet plans and services provided by various carriers, more people can find options that meet their needs and access the internet. As a result, individuals are increasingly using smartphones and tablets for online services. This is driving the market growth of online movie ticketing services globally.

• Rising Urbanization and Disposable Income

Urbanization and growing disposable incomes are the most significant drivers of this online movie ticketing market. More people are moving to cities, exposing them to more cinemas and multiplexes. Greater exposure to cinema and growing disposable incomes make people spend more money on leisure activities like watching a movie.  When disposable incomes increase, there is a greater demand for convenience and efficiency. Online movie ticketing platforms provide that, where people can book tickets from the comfort of their homes or on the go. This convenience, with the ability to choose seats, explore showtimes, and avail discounts and offers, has made online ticketing a preferred choice for many.

Major challenges hindering the growth of the online movie ticketing market:

Though the online movie ticketing market has grown tremendously, it still has various issues. Cyberattacks, technical issues, problems in the payment gateway, and low internet connectivity in rural areas are a few of its main concerns. Illegal ticketing and black markets are prevalent and will degrade the legitimacy of online ticketing. Integrating the online ticketing system with traditional box office operations is complicated, leading to operational inefficiencies. Overcoming these challenges would determine the continued success of the online movie ticketing market.

The online movie ticketing market is segmented into five regions worldwide:

Geography-wise, the online movie ticketing market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The Asia Pacific region is the biggest growth driver for the online movie ticketing market. Several factors are collectively fueling this rapid growth. Urbanization and increased disposable incomes are empowering consumers to spend more on leisure activities like movie-going. For instance, China's urbanization rate, which measures the ratio of permanent urban residents relative to the total population, rose by 55.52 percentage points from 1949 to 66.16 percent by the end of 2023, according to the National Bureau of Statistics (NBS). Over the past 75 years since the founding of the People's Republic of China, the country has undergone the largest and fastest urbanization process in world history, the NBS said in a report.

Technological advancements, such as the widespread adoption of smartphones and the expansion of internet connectivity, have made online ticketing platforms easily accessible. Changing consumer preferences, with a growing preference for convenience and digital solutions, are driving the shift towards online ticketing. Favorable government initiatives, such as policy reforms and digitalization efforts, are supporting the regional online movie ticketing industry’s expansion.

Moreover, a confluence of factors drives the North American online movie ticketing market. High internet penetration and a mature digital infrastructure enable seamless access to online platforms. Tech-savvy individuals are drawn towards this region, resulting in prime consumers for online ticketing services. The presence of experienced players and innovative startups creates competition and continuously improves the quality of user experiences in online movie ticketing. The strong preference for convenience and the desire to avoid physical queues further propel North America's online movie ticketing market growth.

The online movie ticketing market is segmented and analyzed as follows:

• By Platform
  • Smartphones and Tablets
  • PCs and Laptops
• By Genre
  • Action/Adventure
  • Comedy
  • Drama
  • Suspense, Thriller, and Horror
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. ONLINE MOVIE TICKETING MARKET BY PLATFORM

5.1. Introduction

5.2. Smartphones and Tablets

5.3. PCs and Laptops

6. ONLINE MOVIE TICKETING MARKET BY GENRE

6.1. Introduction

6.2. Action/Adventure

6.3. Comedy

6.4. Drama

6.5. Suspense, Thriller, and Horror

6.6.  Others

7. ONLINE MOVIE TICKETING MARKET BY GEOGRAPHY

7.1. Global Overview

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Rest of South America

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Rest of Europe

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. United Arab Emirates

7.5.3. Rest of the Middle East and Africa

7.6. Asia-Pacific

7.6.1. China

7.6.2. India

7.6.3. Japan

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Rest of Asia-Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Bigtree Entertainment Pvt. Ltd.

9.2. PVR Cinemas

9.3. Atom Tickets LLC

9.4. Wave Cinemas

9.5. Vue

9.6. Fandango

9.7. Paytm

9.8. Justtickets

9.9. Fandango

9.10. Regal

Bigtree Entertainment Pvt. Ltd.

PVR Cinemas

Atom Tickets LLC

Wave Cinemas

Vue

Fandango

Paytm

Justtickets

Fandango

Regala