The global oat milk market is expected to grow at a CAGR of 11.97% to reach USD 1.872 billion by 2030, from USD 1.072 billion in 2025.
Oat milk is a healthier substitute for milk in terms of being dairy-free and a more vegan-friendly alternative. Oat milk has been preferred by consumers intolerant to dairy products or who have similar allergies. It is naturally free of lactose, nuts, soy, and gluten if made from certified gluten-free oats. Oat milk contains zero lactose, making it 100% safe for the 65% of adults with lactose malabsorption.5 It’s certified vegan, cruelty-free, and gluten-free (when using certified oats), aligning perfectly with ethical and dietary restrictions.
Oat milk is a great substitute for milk for lactose-intolerant people. Recently, a major chunk of the population has been experiencing deficiencies of B & D Vitamins (mainly B12 and D3), which are predominantly associated with monitoring stress & mood and bone health due to less exposure to sunlight and poor eating habits. Oat Milk is a rich source of vitamins B and D, and thus, is gaining traction among the masses.
Additionally, the high fiber content in oat milk is linked to a healthier heart and a better digestive system, which in turn leads to consumer awareness, fueling the overall market growth. Furthermore, due to a lack of physical activity, cases of obesity are witnessing a surge, and the focus is shifting toward fat-free milk products such as Oat milk. Oat milk is not only being sold as a substitute but also as a raw material to prepare several other products, like bakery products or beverages.
The oat milk market is driven by a significant shift of consumers toward plant-based alternatives for healthier, ethical, and sustainable lifestyles. Made by soaking and blending rolled or steel-cut oats, then straining the liquid, oat milk delivers a creamy texture and neutral taste enriched with calcium, potassium, iron, and vitamins A and D.
Urbanization and e-commerce expansion have transformed accessibility. Oat milk is now widely available in hypermarkets, supermarkets, specialty stores, and online platforms like Amazon, Thrive Market, and Walmart.com. It is increasingly used in coffee, tea, smoothies, baking, and plant-based yogurt, expanding beyond beverage shelves into foodservice and culinary applications.
Barista-grade oat milk variants are gaining traction in cafés due to superior foaming and heat stability, replacing dairy in lattes and cappuccinos. This versatility fuels demand among flexitarians, vegans, and health-conscious millennials.
Oat milk's adaptability to a wide range of culinary uses, such as smoothies, baked goods, and coffee drinks, adds to its appeal to customers looking for plant-based alternatives. Demand for dairy-free substitutes like oat milk has also been fueled by consumers' growing knowledge of lactose intolerance and dairy allergies.
As a result of changing human lifestyles across the globe, a slew of health-related issues is cropping up. Lactose tolerance is reduced among 65% (approx.) of the human population after infancy. Geographically, lactose intolerance is quite low in Northern Europe at about 5% due to their dependence on unfermented milk products, whereas it is very common among people of East Asian descent, with about 70 to 100 percent of people being affected by it (Source: National Library of Medicine).
Oat milk sales in North America have grown significantly in recent years due to several important causes. For instance, oat milk's growing appeal is a result of the growing consumer demand driven by ethical, environmental, and health concerns for plant-based substitutes for dairy products. Owing to its naturally creamy texture and neutral flavor, it may be used in a variety of culinary applications and is popular with a broad spectrum of customers, including those who are lactose intolerant, vegans, and health-conscious consumers.
Furthermore, customers are searching for more ecologically friendly substitutes due to increased awareness of sustainability concerns in the food business. Oat milk is particularly noteworthy due to its relatively low environmental impact when compared to typical dairy production.
Additionally, by raising product exposure and accessibility, makers of oat milk have increased market growth through aggressive marketing efforts and smart collaborations with cafés, restaurants, and stores. In the near future, it is anticipated that the North American oat milk industry will continue to grow as consumer tastes continue to move in favor of plant-based solutions.
Mexico is emerging rapidly, with oat milk entering mainstream OXXO and Soriana stores. The region benefits from local oat supply chains, reducing import dependency and stabilizing prices.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Oat Milk Market Size Value in 2025 | USD 1.872 billion |
| Oat Milk Market Size Value in 2030 | USD 1.872 billion |
| Growth Rate | CAGR of 11.97% from 2025 to 2030 |
| Study Period |
2020 to 2030 |
| Historical Data |
2020 to 2023 |
| Base Year | 2025 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Billion |
| Segments Covered |
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| Companies Covered |
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| Regions Covered | North America, South America, Europe, Middle East and Africa, Asia Pacific |
| Customization Scope | Free report customization with purchase |