North America Print Labels Market - Strategic Insights and Forecasts (2024-2029)

The North American print labels market is expected to grow at a CAGR of 4.22%, reaching a market size of US$14.09 billion in 2029 from US$11.46 billion in 2024.

A printed label is an integral part of the packaging of products, irrespective of their intended use and duration of use. These labels contain information about the products that must be effectively conveyed to regular customers and used to woo prospective customers. It’s a tool used by companies worldwide to distinguish their products from their competitors. There is a requirement for strict compliance with certain regulators whose established guidelines dictate the terms of information that must be disseminated to the larger customer base in general. The list of information falls under the purview of directions to use expiry date and so on. During the evaluation period, an increase in consumers’ health and environmental consciousness will boost the print label market. 

Furthermore, due to a marked shift among North American consumers towards healthy consumption, it is also set to drive the market for print labelling to an unprecedented zenith during the forecast period. The food and beverage market, owing to the various innovations and premiumization of alcoholic beverages, is expected to boost the regional print label market’s growth. Additionally, growing environmental consciousness among consumers has also led manufacturers of personal care products to emphasize the nitty-gritty of the print label. This, too, is set to drive its regional market growth. Further, constant investment in research and development in printing technologies towards more efficient, less cluttered, and environmentally aligned printing adds to the print label market’s growth.

North America Print Labels Market Drivers:

• Increasing use in the packaging industry

In the entire packaging industry, printed labels are highly prevalent as a common means of advertising goods while also providing necessary details that make it possible for buyers to exercise sound judgment. For instance, within pre-packaged and processed food items, the Food and Drug Administration (FDA) requires their nutritional labels. A wide variety of sectors has an increasing demand for digital printing technologies such as pharmaceuticals, food & beverages other consumers’ goods also. Presently there is a growth in market for packaged and processed food thereby boosting the printing label industry. This increase can be attributed to the rise of organized retail formats which include ecommerce, supermarkets as well as hypermarkets.

• Rising technological developments

The print label industry has to pass through a lot of technological transformations to meet customization and personalization requirements. Still, the demand for these labels will not fall as long as people demand the products. Challenges about environment and its dynamic nature could confront the industry at times. However, digitalization as well as automation of the processes may act as a catalyst for its sustainability over time. The software used to make print labels is also constantly improving leading to better quality of print labels. There always have been some green labels that are as well showing up in the market but they are usually expensive.

• Increasing concerns about environmental protection

There are many companies that produce high-quality inks that cause little harm to the environment and ensure maximum safety for consumers. One of the leading suppliers of printing inks in the area, Siegwerk has recently launched its low migration UV offset ink line called Sicura Litho NutriEco. This ink has a low carbon footprint and is ideal for use in the food and beverage industry. UV-cured inks improve printing performance and comply with migration standards, making them perfect for UV flexo food packaging and label applications. A range of highly pigmented, low viscosity, multipurpose U.V. flexo base concentrates called SolarVerse was introduced by US-based Sun Chemical.

North America Print Labels Market Restraints:

• Lack of Climate-Resistant Products

Moisture content and heat represent frequent disturbances encountered when labelling is being done. The most appropriate conditions for applying labels is during hot dry atmospheres. However, there are cases where it is impossible to avoid extremely high or low temperatures at very moist states. Once glued on interface, printed sticker has to endure all temperature variations it goes through. Some companies sell temperature-sensitive merchandise, while others sell toxic goods that need a lot if frosty temperature making these specific brands last through all ranges of temperatures. Nevertheless, environmental regulation related labeling will supperess growth of printed labels in industry.

North America Print Labels Market Geographical Outlook

• The United States is expected to hold a significant market share in the forecast period.

To capitalize on the label market's growth potential, many players are refocusing their attention on the print label market in the United States. The food and beverage industries are a major source of demand for American label manufacturers. Positive effects on the market are anticipated due to the notable increase in sales of private-label beverages. Furthermore, BIXOLON Co., Ltd. announced in March 2022 the introduction of the NEW XT3-40, a 4-inch entry-level industrial label printer. This company says it is high-performance and small, which makes it the ideal choice for high-volume data collection bar code printer needs in factories, warehouses, and transport systems. Furthermore, the strong need for intelligent labels that can simplify information exchange between producers and users is responsible for the sharp growth. The California-based Raley's shelf guide program assists consumers in recognizing the ingredients, food preparation techniques, and nutritional value that are indicative of this trend.

North America Print Labels Market Key Launches

• In June 2023, ASL Print FX (ASL) was acquired by AWT Labels & Packaging, a provider of precision converting solutions, flexible packaging, and custom labels for consumer brands, healthcare, and technology companies. With more than 50 years of experience, ASL provides innovative print solutions to the beverage, consumer packaged goods, envelope, and promotional markets in North America. ASL, which has its headquarters in Vaughan, Ontario, Canada, and branches in Napa, California, and Winston-Salem, North Carolina, the United States, provides a broad range of printing technologies, distinctive embellishment, and special prototyping capabilities. The company will continue doing business as ASL Print FX, an AWT company.

• In January 2023, Distribution Management ("DM"), a sizable national value-added distributor of print and imaging solutions, announced a new alliance with TSC Printronix Auto ID ("TSC"), a leader in barcode label printing solutions globally. Distribution Management is now an authorized dealer for OEM labels and supplies and TSC's top-notch, high-performance thermal printers in North America. For both businesses and their clients, the hardware sales partnership between TSC and DM opens up new avenues of opportunity.

North American Print Labels Market Scope