Natural Food Colors Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Anthocyanin, Carmine, Curcumin, Carotenoid, Others), By Source (Plant, Animal, Minerals), By Form (Liquid, Powder, Gel, Others), By Application (Dairy, Beverages, Bakery and Confectionery, Others), And By Geography - Forecasts From 2022 To 2027

The natural food colors market is evaluated at US$2.741 billion for 2025, growing at a CAGR of 5.91%, reaching a market size of US$3.652 billion by 2030.
Natural food colors are those types of food colorings that are derived from natural sources such as plants, animals, and others. These colorings are widely used across the food and beverage industry for imparting colors when added to food products. These are obtained from edible, naturally sourced materials, making them suitable for numerous food products, especially baby foods.

The market for natural food colors is projected to show impressive growth. This growth is primarily attributed to the constantly growing consumer preference for clean-labeled products. Moreover, rising concerns over health hazards associated with the intake of synthetic food colors are also amplifying the demand for naturally colored food in many parts of the world.

This, in turn, is further increasing the use of natural colors by food manufacturing companies to meet the growing consumer demand. The demand for natural food coloring is also being positively impacted because of the stringent regulations regarding the use of artificial colorings, thus also playing a significant role in shaping the natural food colors market growth until the end of the forecast period. The growing demand for convenience food products due to people's changing lifestyles and increasing purchasing power, particularly in developing economies, are additional factors supplementing the market growth over the forecast period.

What are the drivers of the natural food colors market?

• Rising dairy industry worldwide

The consumption and production of processed dairy products are increasing significantly worldwide. Global milk production is projected to grow at 1.7% p.a. over the projection period to 1,020 Mt by 2030, faster than most other agricultural commodities. This increased consumption is attributed to the growing food and beverage industry in developing regions. In developed countries, per capita consumption is projected to grow from 23.6 kg in 2018-20 to 25.2 kg in 2030. In developing countries, it would increase from 10.7 kg to 12.6 kg. The processed products boost the growing consumption.

These milk products' demands are enhanced by using several colored solutions. ROHA offers a range of natural colors within the Natracol brand that are suitable for dairy beverages. The products offered by the company, such as Natracol Lutein, will have significant demand. This is extracted from Marigold flowers (Tageteserecta). The pigment is a carotenoid and is used in functional foods due to its antioxidant properties. This color has good stability against light, heat, and pH and gives a warm yellow color. The overall growth of the dairy industry will propel the market expansion of natural colors applied to these products.

Segmentation Analysis of the Natural Food Colors Market:

• The natural food colors market is segmented into five regions worldwide:

By geography, the natural food colors market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

Asia Pacific region is projected to show lucrative growth opportunities for the market players. The increasing purchasing power coupled with the growing consumer preferences towards natural ingredients is further bolstering the demand for natural food colors across the region, thus significantly shaping the natural food colors market growth in the APAC region during the forecast period.

Geographically, the North American and European regions are projected to hold major shares in the global market because of stringent regulations across many countries regarding using artificial colors.

• Beverages account for a significant share of the market.

By application, the beverages segment is anticipated to hold a significant market share throughout the forecast period. The primary factors supporting the share of this segment include the wide applications of natural colorings in beverages for enhancing the energy-nutrient ratio. This segment’s expansion is attributed to the growing consumption of ready-to-drink beverages in many parts of the world, especially in developing economies. The dairy segment is projected to show promising growth during the forecast period, primarily attributed to the increased usage of natural food colors in dairy products for flavor enhancements.

Key developments in the Natural food colors market :

The natural food colors market leaders are Sensient Technologies Corporation, ADM, McCormick & Company, Inc., Kalsec Inc, ROHA Dyechem Pvt. Ltd, San-Ei GEN FFI Inc, and Synthite Industries Ltd. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,

• In November 2024, Phytolon is an Israeli food tech startup that produces natural food colors using precision fermentation. The company received investment from Rich Products Ventures (RPV), the global corporate venture capital fund. This would drive the commercialization of its innovative, sustainable, and clean-label solution for natural food colorings. Rich's would explore Phytolon's proprietary color offerings in several of its products as part of the investment.
• In May 2024, Brenntag extended its distribution agreement with Oterra. This now included Sweden. This would be a notable partnership in the Nordics and globally. Oterra is the world’s leading supplier of natural food colors for industry segments such as food and beverage, dietary supplements, and pet food. Brenntag and Oterra could provide natural and safe coloring solutions through sales, customer service, technical support, and warehousing support.
• In January 2024, Phytolon and Ginkgo Bioworks completed the development of their multi-product collaboration to produce natural food colors and the resulting distribution of an equity milestone to Ginkgo. The first development includes the full-color palette of the yellow-to-purple spectrum to establish a cost-efficient offering for the food industry. Further, Phytolon's natural betalain pigments, produced through fermentation-based technologies, offer safe, sustainable alternatives to synthetic dyes, which are a step towards natural products. Ginkgo Natural Product Services would play a crucial role in enhancing the efficiency of Phytolon's yeast strains for the robust production of sustainable food colors.

Market Segmentation:

The Natural Food Colors Market is segmented and analyzed as below:

• By Type
  • Anthocyanin
  • Carmine
  • Curcumin
  • Carotenoid
  • Others
• By Source
  • Plant
  • Animal
  • Minerals
• By Form
  • Liquid
  • Powder
  • Gel
  • Others
• By Application
  • Dairy
  • Beverages
  • Bakery and Confectionery
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. Rising dairy industry worldwide

4.1.2. Growing bakery and confectionery demand in the developing economy

4.2. Market Restraints

4.2.1. Fluctuation in the raw material prices

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. NATURAL FOOD COLORS MARKET BY TYPE

5.1. Introduction

5.2. Anthocyanin

5.3. Carmine

5.4. Curcumin

5.5. Carotenoid

5.6. Others

6. NATURAL FOOD COLORS MARKET BY SOURCE

6.1. Introduction

6.2. Plant

6.3. Animal

6.4. Minerals

7. NATURAL FOOD COLORS MARKET BY FORM

7.1. Introduction

7.2. Liquid

7.3. Powder

7.4. Gel

7.5. Others

8. NATURAL FOOD COLORS MARKET BY APPLICATION 

8.1. Introduction

8.2. Dairy

8.3. Beverages

8.4. Bakery and Confectionery

8.5. Others

9. NATURAL FOOD COLORS MARKET BY GEOGRAPHY

9.1. Global Overview

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Rest of South America

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Rest of Europe

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. United Arab Emirates

9.5.3. Rest of the Middle East and Africa

9.6. Asia-Pacific

9.6.1. China

9.6.2. India

9.6.3. Japan

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Rest of Asia-Pacific

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Sensient Technologies Corporation

11.2. ADM

11.3. McCormick & Company, Inc.

11.4. Kalsec Inc.

11.5. ROHA Dyechem Pvt. Ltd.

11.6. San-Ei GEN FFI Inc.

11.7. DDW The Color House

11.8. GNT Group B.V.

11.9. Synthite Industries Ltd.

11.10. BioconColors

Sensient Technologies Corporation

ADM

McCormick & Company, Inc.

Kalsec Inc.

ROHA Dyechem Pvt. Ltd.

San-Ei GEN FFI Inc.

DDW The Color House

GNT Group B.V.

Synthite Industries Ltd.

BioconColors