Multichannel Analytics Market Size, Share, Opportunities, And Trends By Type (Speech Analytics, Text Analytics, Data Analytics, Customer Feedback), By Deployment (On-Premise, Cloud), By Organization Size (Small and Medium, Large), By End-User Industry (BFSI, Healthcare, Retail, Media & Entertainment, Communication & Technology, Others), And By Geography - Forecasts From 2025 To 2030

Multichannel Analytics Market Size:

The multichannel analytics market is projected to witness a CAGR of 11.38% to reach US$29.97 billion by 2030, from US$17.48 billion in 2025.

Multichannel analytics is a form of analytics under which the software used links multiple data on certain grounds and presents them on one sheet for better assessment and analysis. Multichannel analytics software is hence required to sort out this data, link them to certain grounds, and analyze them for yielding lucrative insights. The prime reason driving the market growth during the forecasted period is the increasing adoption of a cloud system, coupled with rising data collection and escalating trade complexities. Furthermore, to formulate company strategies and plans, firms demand insightful knowledge about customer behavior. The multichannel analytics technology links different databases to provide profound insight about the customers' likes and dislikes, hence enabling the firm to make a calculated decision. Various organizations use multichannel analytics for internal purposes to make lucrative decisions based on a calculated and forecasted market. However, data analytics firms sell these insights in the industry, generating revenue. Hence, multichannel analytics can be used for core and non-core revenue-generating operations.

The small and medium organization usage of multichannel analytics is expected to grow at an exponential rate during the forecasted period. However, it is anticipated that large organizations will hold a larger share of the market.

Based on organization size, the multichannel analytics market is divided into small and medium organizations and large organizations. During the forecasted period, the small and medium organizations/enterprises (SMEs) are projected to grow at an exponential rate. Mushrooming growth of these organizations is expected to contribute significantly towards the growth. As per data provided by the World Bank, SMEs account for 90% of global businesses and 50% of global employment.

Furthermore, increasing digitalization has increased the adoption of multichannel analytics to generate greater insights. Moreover, government and World Bank financial support to SMEs is projected to boost operations and increase adoption of computer technology for lucrative prospects.

Moreover, rising cloud computing in the SME sector is also projected to support the multichannel market growth. n the UK, for instance, a 2023 survey by the Federation of Small Businesses found that 95% of small businesses were using some form of cloud-based service, up from earlier years, driven by needs for remote work and data storage. Similarly, in the US, Cloudzero reported in 2024 that 66% of small tech companies and 44% of traditional small businesses used cloud infrastructure, but these figures likely underrepresent total adoption when including SaaS (Software-as-a-Service), which is nearly ubiquitous among SMEs.

The Asia Pacific region is predicted to grow at an exponential rate owing to rising internet penetration, increased skilled development programs, support by government and other organizations, and mushrooming SMEs.

Based on geography, the multichannel analytics market is segmented into North America, South America, Europe, Middle East and Africa, and the Asia Pacific region. The Asia Pacific multichannel analytics market is expected to grow at an exponential rate during the forecasted period owing to increasing internet penetration and mushrooming growth of SMEs in the area.

The global Multichannel Analytics Market report provides a comprehensive analysis of the industry landscape, delivering strategic and executive-level insights supported by data-driven forecasts and thorough analysis. This regularly updated report equips decision-makers with actionable intelligence on current market trends, emerging opportunities, and competitive dynamics. It examines demand across various types, including Speech Analytics, Text Analytics, Data Analytics, and Customer Feedback, while analyzing deployment options such as On-Premise and Cloud. The report also explores organization sizes, including Small and Medium Organizations and Large Organizations, and assesses key end-user segments such as BFSI, Healthcare, Retail, Media & Entertainment, Communication & Technology, and Others. Additionally, it evaluates technological advancements, critical government policies, regulatory frameworks, and macroeconomic factors, offering a holistic perspective of the market.

Multichannel Analytics Market Segmentation:

Multichannel Analytics Market Segmentation by type:

The market is analyzed by type into the following:

• Speech Analytics
• Text Analytics
• Data Analytics
• Customer Feedback

Multichannel Analytics Market Segmentation by deployment:

The report analyzes the market by deployment as below:

• On-Premise
• Cloud

Multichannel Analytics Market Segmentation by organization size:

The market is analyzed by organization size into the following:

• Small and Medium Organizations
• Large Organizations

Multichannel Analytics Market Segmentation by end-user segment:

The report analyzes the market by end-user segment as below:

• BFSI
• Healthcare
• Retail
• Media & Entertainment
• Communication & Technology
• Others

Multichannel Analytics Market Segmentation by regions:

The study also analyzed the Multichannel Analytics Market into the following regions, with country-level forecasts and analysis as below:

• North America (US, Canada, and Mexico)
• South America (Brazil, Argentina, and Others)
• Europe (Germany, UK, France, Spain and Others
• Middle East and Africa (Saudi Arabia, UAE and Others)
• Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

Multichannel Analytics Market Competitive Landscape:

The global Multichannel Analytics Market features key players such as IBM, SAS SE, Ebiquity Plc, Oracle, Hewlett-Packard Development Company, L.P., Nice System Ltd., Teradata, Adobe, Salesforce, Google among others.

Multichannel Analytics Market Report Coverage:

This report provides extensive coverage as explained in the points below:

• Market size, forecasts, and trends by different types, with historical revenue data and analysis focusing on key factors driving adoption, current challenges faced by key players, and major growth areas.
• Market size, forecasts, and trends by deployment, with historical revenue data and analysis.
• Market size, forecasts, and trends by organization size, with historical revenue data and analysis of sales based on applications.
• Market size, forecasts, and trends by end-user segment, with historical revenue data and analysis across various segments.
• Multichannel Analytics Market is also analyzed across different regions, with historical data, regional share, attractiveness, and opportunity of these solutions in different countries. The growth prospects and key players operating in these markets. The section also dwells on the macro factors, economic scenario, and other complementing factors aiding in market growth. 
• Market dynamics: The section details the market growth factors, restraints, and opportunities in the market. The segment also presents a complete market scenario with the help of Porter’s five forces model. 
• Competitive Intelligence: A thorough investigation of the competitive structure of the market presented through a proprietary vendor matrix model, market share analysis of key players, insights on strategies of key players, and recent major developments undertaken by the companies to gain a competitive edge. 
• Research methodology: The assumptions and sources that were considered to arrive at the final market estimates. Additionally, how our model is refined to ensure the most significant factors are taken into consideration with the proper hypothesis and bottom-up and top-down approaches enhance the reliability of forecasts further strengthening the trustworthiness of the numbers being presented. 

How this report is helpful to you and reasons for the purchase?

• The report provides a strategic outlook of the Multichannel Analytics Market to the decision-makers, analysts, and other stakeholders in an easy-to-read format for making informed decisions.
• The charts, tables, and figures make it easy for the executives to gain valuable insights while skimming the report. 
• Analyst support through calls and emails for timely clarification and incorporating additional requests. 
• Option of presentation or doc format with the estimates file to take care of diverse requirements. 
• 15% FREE customization with all our reports to help cater to additional requirements with significant cost-savings. 
• Option of purchasing specific segments of the study, including opting for summary reports or just the estimates file. 

Multichannel Analytics Market Scope:

Report Metric	Details
Multichannel Analytics Market Size in 2025	US$17.48 billion
Multichannel Analytics Market Size in 2030	US$29.97 billion
Growth Rate	CAGR of 11.38%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Deployment Organization Size End-User Industry Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Multichannel Analytics Market	IBM SAS SE Ebiquity Plc Oracle Hewlett-Packard Development Company, L.P.
Customization Scope	Free report customization with purchase

 

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1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. MULTICHANNEL ANALYTICS MARKET BY  TYPE

5.1. Introduction

5.2. Speech Analytics

5.3. Text Analytics

5.4. Data Analytics

5.5. Customer Feedback

6. MULTICHANNEL ANALYTICS MARKET BY  DEPLOYMENT

6.1. Introduction

6.2. On-Premise

6.3. Cloud

7. MULTICHANNEL ANALYTICS MARKET BY ORGANIZATION SIZE

7.1. Introduction

7.2. Small and Medium Organizations

7.3. Large Organizations

8. MULTICHANNEL ANALYTICS MARKET BY END-USER INDUSTRY

8.1. Introduction

8.2. BFSI

8.3. Healthcare

8.4. Retail

8.5. Media & Entertainment

8.6. Communication & Technology

8.7. Others

9. MULTICHANNEL ANALYTICS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indosneisa

9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. IBM

11.2. SAS SE

11.3. Ebiquity Plc

11.4. Oracle

11.5. Hewlett-Packard Development Company, L.P.

11.6. Nice System Ltd.

11.7. Teradata

11.8. Adobe

11.9. Salesforce

11.10. Google

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

LIST OF FIGURES

LIST OF TABLES

IBM

SAS SE

Ebiquity Plc

Oracle

Hewlett-Packard Development Company, L.P.

Nice System Ltd.

Teradata

Adobe

Salesforce

Google