Monk Fruit Sugar Market Size, Share, Opportunities, And Trends By Application (Beverages, Food), By Form (Powder, Granules, Liquid), By End-User (Retailers, Industry, Wet), And By Geography - Forecasts From 2024 To 2029

The monk fruit sugar market is projected to grow considerably during the forecast period

Originating from Southeast Asia, luo han guo, commonly known as monk fruit, dates back to the 13th century when it was first cultivated by Buddhist monks, thus acquiring its name.

Traditionally employed in both beverages and medicinal practices, monk fruit sweetener is remarkably sweet yet boasts zero calories, carbohydrates, or sugar. It is processed into granulated, powdered, or liquid forms, this sweetener undergoes a meticulous production method involving the removal of seeds and skin, crushing the flesh, and collecting the juice. Similar to other calorie-free sweeteners, monk fruit sweeteners exhibit an intense level of sweetness, ranging from 100-250 times sweeter than sugar. Only small quantities are required to match the sweetness provided by sugar in a product.

The monk fruit sugar market, segmented by application into beverages and food, is also categorized by form, offering options such as powder, granules, and liquid. This comprehensive range of monk fruit sugar applications and forms caters to diverse preferences and usage scenarios.

Market Drivers

• Rising cases of diabetes

The global surge in diabetes cases is increasing the demand for specialized food and beverages to meet the dietary requirements of diabetic individuals. Evolving lifestyles have prompted a growing inclination towards packaged food and beverages that incorporate diabetic sweeteners. This heightened awareness is reflected in data illustrating the increasing prevalence of diabetes on a global scale. According to the 2023 India Diabetes (ICMR INDIAB) study, the reported prevalence of diabetes stands at 10.1 crores. In 2021, diabetes affected 38.4 million Americans, making up 11.6% of the population. In Europe, as per estimates from the IDF Diabetes (20-79 years), the number reaches 61,425.1 (000'). These statistics underscore the anticipated future demand for food and beverages designed for individuals managing diabetes.

Monk fruit sugar, known for its capacity to not influence blood sugar levels, emerges as a safe alternative for people with diabetes. Furthermore, it is frequently employed as a sugar substitute in ketogenic diets. The presence of mogrosides in monk fruit adds an antioxidant dimension, safeguarding the body against oxidative stress. Thus, monk fruit may play a role in promoting overall health and well-being.

• Growing surge in packaged food and beverage

The surging demand for packaged food and beverages is driving the monk fruit market growth. Monk fruit, renowned for its heightened sweetness and beneficial properties for diabetic individuals, is increasingly favored as a healthier alternative. Governments worldwide are actively promoting the manufacturing of processed foods, collaborating with the market to meet these growing needs.

In India, initiatives such as the Pradhan Mantri Krishi Sinchayee Yojana (PMKSY) have played a pivotal role. As of September 2023, numerous projects have been sanctioned under various schemes, shaping a dynamic landscape. This includes 41 mega food parks, 371 cold chain projects, 68 agro-processing clusters, 474 proposals under creation/expansion of food processing & preservation capacities (cefppc), 61 creation of backward and forward linkages projects, 46 operation green projects, and 186 food testing laboratories projects approved across the country.

This concentrated effort has created an ecosystem, where the production of food and beverages aligns with market demands. The emphasis on infrastructure development and various initiatives underscores the commitment to fostering a thriving market that caters to the evolving preferences of consumers, which will add to the demand for the monk fruit sugar market as a significant ingredient.

Market Restraints

• Limited supply

China serves as the primary hub for monk fruit cultivation, with the existing production capacity facing challenges in keeping pace with the escalating global demand. As the exclusive producer and a designated region for monk fruit cultivation, the supply remains restricted, further constrained by climatic considerations.

Monk fruit sugar market is segmented by application into beverages and food

The Monk Fruit Sugar market is categorized by application, with a segmentation into beverages and food. In the realm of beverages, monk fruit is employed across a diverse spectrum, encompassing soft drinks, teas, coffees, energy drinks, and sports drinks. In the food sector, Monk fruit sugar serves as an ingredient in various products such as yogurt, granola, sauces, condiments, jams, and confectionery items.

APAC is anticipated to hold a significant share of the Monk Fruit market

The Monk Fruit market is poised to see a substantial presence in the Asia-Pacific (APAC) region. Notably, India has demonstrated significant growth in agricultural and processed food product exports, recording a 13% increase to $19.69 billion within the first nine months of the current fiscal year (2022-23). Meanwhile, China maintains its status as the 5th largest market for U.S. processed food exports, reaching nearly US$2.1 billion in 2021, given that monk fruit is indigenous to China. These two leading nations are expected to play a crucial role in shaping the landscape of the monk fruit sugar market.

Market Developments

• November 2023- Lakanto expanded its Monk Fruit sweetener line by introducing a new Allulose blend, for consumers with additional choices. The monk fruit sweetener with allulose presented a fusion of monk fruit's inherent sweetness and the distinctive properties of allulose, offering consumers more alternatives to natural sugar substitutes.
• July 2022- Capri Sun®, the brand for kids and families, made an announcement about reducing sugar across its entire original juice drink portfolio by an average of 40 percent, achieved through the incorporation of Monk Fruit. The roll-out included original juice drink pouches with significantly lower sugar content compared to the previous product.
• November 2021- Ecoideas expanded its line of Monkfruit sweeteners by introducing monkfruit with erythritol sweetener. The company unveiled this addition, featuring Classic, Golden, and Powdered organic Monkfruit options. These variants proved to be versatile substitutes for traditional sweeteners in various recipes, serving as well as keto frosting, icing, glaze, or garnish for baked goods.

Company Products

• Fruit Monk Fruit Amaretto Liquid, Organic-  Now Foods offers Monk Fruit in diverse options and flavors, encompassing powders, liquids, and packets designed to sweeten a variety of items. Among these offerings is the Monk Fruit Amaretto Liquid in an organic variant, priced at $12.99. This zero-calorie sweetener contains approximately 129 servings per container. The ingredients include organic amaretto flavor, organic glycerin, de-ionized water, and organic monk fruit (luo han guo) extract.
• Apura's Monk Fruit- Apura's Monk Fruit is a powder containing mogroside V ranging from 20-80% and juice. It is in the form of a light yellow powder and is packaged in 20 kg net weight cardboard drums, each equipped with two PE liner bags. It finds its application in various uses, including beverages, baked goods, confections, dairy products, breakfast cereals, and tabletop sweeteners.
• Xian Haoze Biotechnology offers Monk Fruit Sugar- Xian Haoze Biotechnology offers Monk Fruit Sugar, available in convenient packaging options of 1kg/bag or 25kg/drum, catering to customer preferences. With a shelf life of 24 months, this product is presented in the form of a light brown powder.

Market Segmentation

• By Application
  • Beverages
  • Food
• By Form
  • Powder
  • Granules
  • Liquid
• By End-user
  • Retailers
  • Industry
  • Wet
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

1.  INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. MONK FRUIT SUGAR MARKET BY APPLICATION

5.1. Introduction

5.2. Beverages

5.3. Food

6. MONK FRUIT SUGAR MARKET BY FORM

6.1. Introduction

6.2. Powder

6.3. Granules

6.4. Liquid

7. MONK FRUIT SUGAR MARKET BY END-USER

7.1. Introduction

7.2. Retailers

7.3. Industry

8. MONK FRUIT SUGAR MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

10. COMPANY PROFILES

 

10.1. NuNaturals

10.2. Now Foods

10.3. Splenda

10.4. Lakanto

10.5. HealthGarden

10.6. Gujarat Enterprise

10.7. Monk Fruit Corp.

10.8. AVANSCHEM

10.9. Xi’an Haoze Biotechnology

10.10. Apura Ingredients™

NuNaturals

Now Foods

Splenda

Lakanto

HealthGarden

Gujarat Enterprise

Monk Fruit Corp.

AVANSCHEM

Xi’an Haoze Biotechnology

 

Apura Ingredients™