Meat Snacks Market Size, Share, Opportunities, And Trends By Meat Type (Beef, Chicken Meat, Others), By Product type (Jerky, Meat Bars, Sticks, Others), By Distribution Channel (Online, Offline), And By Geography – Forecast From 2025 To 2030

The meat snacks market is projected to reach US$29.172 billion in 2030 from US$21.375 billion in 2025, growing at a CAGR of 6.42%.

Meat snacks are marinated, salted meats that have a greater flavour and a longer shelf life. People consume several sorts of meat, including beef, chicken, and turkey. Moreover, beef has a large market share, and there are numerous types of beef meat snacks available due to its excellent nutritional value and delicious taste. The meat snack market has grown significantly during the last few decades. People's preference for convenience foods, as well as an increase in demand for nutritional snacks, are just a few of the factors driving the meat snacks industry.

What are the meat snacks market drivers?

• Rising demand for convenience food is contributing to the meat snacks market expansion.

The increased demand for convenience foods is setting a rapid growth trend in the global market for meat snacks. In line with this, people have become quite busy as fast-paced lifestyles have created convenient and portable snacking alternatives for on-the-go consumption. Examples of such meat snacks are jerky, meat sticks and meat chips, which have grown in popularity due to their high protein and satiety factor appealing to health-conscious persons in favour of such products over traditional snacks.

Moreover, the effects of urbanization combined with all those busy schedules add to this behaviour as they create an environment favourable for people to reach for easy and fast-processed food consumption. In addition, the societal change from meal consumption to snacking, coupled with growing protein preference nutrients, provides further emphasis on the very promising growth trend of the global market for meat snacks.

• Increased awareness of protein benefits is anticipated to increase the market demand

The meat snacks market is growing significantly, driven by increased knowledge of the nutritional benefits of protein consumption. The growing awareness of human beings in terms of healthy eating and effective conditioning radically varies by rural and urban populations. Meat snacks such as beef, turkey, and pork have become popular versatile foods among busy people, especially today within the working-age populations and the younger generation. Based on 'convenience' attributes, meat snacks appeal to consumers but then fail to meet many needs because they are increasingly expecting functional benefits from snacking. With high protein content as a major feature in snacking habits, special meat-based alternatives have enjoyed growing popularity and have come to be regarded as an improvement over traditional snacking options.

• Premiumization trends are also increasing the market demand

The overall trend in the food and beverage industry points toward a premiumization that has given rise to huge opportunities in the international market for meat snacks. The changes in the demand from consumers for healthier and more premium snack products usually reflect the willingness to pay for products that meet these new standards. Thus, meat snack producers have started introducing new high-end product lines focusing on quality meats, natural ingredients, and artisan production methods for typical customers who are looking for wholesome and convenient yet rich snacking options. This is also a good fit with the shifting palates of today's consumers and builds brands to capitalize on the potential growth of the global market for premium meat snacks.

The meat snacks market is analyzed into the following segments:

• By product type, jerky is anticipated to grow during the forecast period

Jerky - the well-known snack of dried and cured meats from around the world, which attracts a huge market. Jerky is prepared by slicing meat: beef, pork, or turkey, into strips to be dried in different ways, like air-drying and dehydrating. It is long-lasting, protein-rich, and can simply fit into a bag. It's mainly under North America as they already recognize what jerky is when they hear it from meat snacks fans. It is a low-fat and low-sugar product in the diet. This is catered to meet the growing consumer taste for protein-rich and healthy snacking. Jerky is also the biggest section of the meat snacks market and still keeps attracting consumers on the lookout for snacks with convenience and nutrition, thereby expanding its global reach and market.

Geographical outlook of the meat snacks market:

• North America is witnessing exponential growth during the forecast period

North America primarily reigns over the worldwide meat snacks market due to the increasing demand from consumers for protein snacks, and especially in the USA, stands as the largest market both in the region and across the globe.

It is the strong snacking culture; rising health-conscious consumers who desire protein in their snack foods; and the increasing convenience-oriented that drive the growing market further. Additionally, today's consumer shifts towards clean-label and natural meat snacks, looking out for products free from any artificial ingredients and preservatives. The U.S. meat snacks industry also boasts a high degree of product innovation, with manufacturers introducing new flavours, types of meat, and types of packaging to attract consumers.

Key launches in the meat snacks market:

• In March 2024, Country Archer Provisions introduced Ancestral Beef Blend Meat Sticks and Pasture-Raised Bison Jerky at Natural Products Expo West 2024.
• In February 2024, Whisps introduced Whisps Protein Snackers, a shelf-stable, high-protein snack. The snack platters include baked cheese nibbles, quality salami, and dried fruit.

Meat Snacks Market scope:

Report Metric	Details
Meat Snacks Market Size in 2025	US$21.375 billion
Meat Snacks Market Size in 2030	US$29.172 billion
Growth Rate	CAGR of 6.42%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Meat Type Product Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Meat Snacks Market	DuPont Lakeland Industries Kappler Honeywell International Inc. 3M
Customization Scope	Free report customization with purchase

 

The meat snacks market is analyzed into the following segments:

• By Meat Type
  • Beef
  • Chicken Meat
  • Others
• By Product Type
  • Jerky
  • Meat Bars
  • Sticks
  • Others
• By Distribution Channel
  • Online Market
  • Offline Market
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Taiwan
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5.  MEAT SNACKS MARKET BY MEAT TYPE

5.1. Introduction

5.2. Beef

5.3. Chicken Meat

5.4. Others

6.  MEAT SNACKS MARKET BY PRODUCT TYPE

6.1. Introduction

6.2. Jerky

6.3. Meat Bars

6.4. Sticks

6.5. Others

7. MEAT SNACKS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online Market

7.3. Offline Market

8.  MEAT SNACKS MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Meat Type

8.2.2. By Product Type

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. USA

8.2.4.2. Canada

8.2.4.3. Mexico

8.3. South America

8.3.1. By Meat Type

8.3.2. By Product Type

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Meat Type

8.4.2. By Product Type

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. Germany

8.4.4.2. France

8.4.4.3. United Kingdom

8.4.4.4. Italy

8.4.4.5. Others

8.5. Middle East and Africa

8.5.1. By Meat Type

8.5.2. By Product Type

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Saudi Arabia

8.5.4.2. Israel

8.5.4.3. UAE

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Meat Type

8.6.2. By Product Type

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. South Korea

8.6.4.4. India

8.6.4.5. Indonesia

8.6.4.6. Taiwan

8.6.4.7. Thailand

8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Tyson Foods, Inc.

10.2. NH Foods Ltd.

10.3. JBS Foods

10.4. Smithfield Foods, Inc.

10.5. Sysco Corporation

10.6. ConAgra Brands, Inc.

10.7. Hormel Foods Corporation

10.8. National Beef Packing Co., L.L.C.

10.9. Keystone Meats

10.10. Oberto Specialty Meats

10.11. Jack Link’s Meat Snacks

10.12. EPIC

10.13. Nestle

10.14. Pepsico

10.15. General Mills Inc.

DuPont

Lakeland Industries

Kappler

Honeywell International Inc.

3M

O&M Halyard

Drägerwerk AG & Co. KGaA

Alpha Pro Tech Inc. · 

Kimberly-Clark Corporation 

MSA Safety Inc.

Halyard Health Inc

Shiva Industries

Simplex Enterprises

Universal Enterprises