Manga Market Size, Share, Opportunities, And Trends By Content Type (Printed, Digital), By Genre (Action and Adventure, Sci-Fi and Fantasy, Sports, Romance and Drama, Others), By Business Model (Children and Kids (Aged below 10 years), Teenagers (Aged between 10 to 16 years), Adults (Aged above 16 years)), By Gender (Male, Female), And By Geography - Forecasts From 2024 To 2029

The Manga market is anticipated to grow at a compound annual growth rate (CAGR) of 14.35% over the forecast period to reach US$28.996 billion by 2029, increasing from US$11.343 billion in 2022.

The manga market is flourishing at a global scale due to various factors. Manga offers a diverse range of genres catering to different audiences, from classic shonen (targeting young boys) with action and adventure themes to shojo (targeting young girls) featuring romance and slice-of-life narratives. There's something to suit every age group.

The proliferation of online reader apps and digital manga stores has significantly enhanced manga's accessibility. Readers can now can access a vast number of titles from anywhere in the world, with publishers increasingly offering simultaneous releases of print and digital versions.

Online forums and social media groups dedicated to specific manga series or genres play a key role in fostering a strong sense of community among fans. In developing countries like India, the young demographic dividend is contributing to the increasing demand for manga. With a substantial portion of the population being under 14 years old, i.e. 23.8 % in 2026 and 64.8%  of 15-59 years old, there is growing viewership and interest in manga content.

The market is expected to grow owing to the rising popularity of graphic novels, which comprise exciting stories, and attractive novels. Manga has significant popularity among the younger generation, and has a powerful influence on youth, and serves as a major entertainer. In the projected period, the growing adoption of the digital format of manga is expected to increase the lucrativeness of the market.

What are the manga market growth drivers?

The rise in digital consumption is anticipated to propel market growth.

In 2022, global mobile broadband traffic was estimated to have surged to 913 exabytes (EB), exceeding twice the volume recorded in 2019, which was 419 EB. 

The widespread appeal of anime, which is the animated version of the manga, drives interest in the source material. Various streaming platforms, Netflix, Amazon, Crunchyroll, Funimation, etc., show the magna-related stories that further drive interest in the original content and their demand.

Online forums and social media groups dedicated to specific manga series or genres foster a strong sense of community among fans. Mobile-broadband internet traffic per subscription per month is in GB 11.2 GB for the world, 13.1 GB for the Asia-Pacific, and 15.1 GB for the Commonwealth of Independent States. This shows large digital consumption through mobile broadband internet usage.

The international popularity of manga has resulted in a surge of entertainment consumption worldwide. Further, the rising fan base coupled with the penetration of digital platforms and online communities is anticipated to boost the manga market till the forecast period.

What are the key geographical trends shaping the manga market?

The market is projected to grow in the Asia Pacific region.

Japan is expected to hold a considerable market share in the projected period, which is attributable to the rising launch of new titles and growing demand among the audience. Additionally, growing popularity of digital platforms like Netflix, is expected to propel the market for manga in the projected period.

Moreover, the government of Japan is also aiding the manga industry to grow, as the government sees huge potential in the industry. For instance, under the Cool Japan Initiative, the Japanese government aims to support culture and traditions such as anime, manga, and character games, among others.  In April 2023, the Japanese Business Federation (Keidanren) also announced to increase in their focus on the drama, films, and music industry of Japan, as they expected rising demand for Japanese manga and anime among the people in the projected period.

According to the annual report of Kadokawa Corporation Annual Report, which is a Japanese media conglomerate, the company’s revenue is growing rapidly, indicating the growing anime and manga industry in Japan. In 2020, the revenue of the company was 1,29,576 million yen, which grew to 1,32,972 million yenas in 2021. The company saw a growth of almost 6% in 2022, with a total revenue of 1,39,990 million yen.

Additionally, Netflix is one of the largest platforms for digital manga; with rising digital penetration and growing platforms for manga, there is anticipated huge demand in the projected period. Netflix’s streaming revenue in 2021 was US$ 2,95,15,496 thousand, which reached US$ 3,14,69,852 thousand in 2022, and in 2023, the revenue was 3,36,40,458 thousand. The rising revenue indicated the growing demand for digital content in the coming years.

Various product introductions and government initiatives have a big influence on the manga industry in Japan. The rising interest of the Japanese government to make the most out of the manga industry by involving recent technologies is anticipated to have a huge impact on the Japanese manga market.

Recent developments in the manga market:

• In March 2024, the Government of Japan plans to make use of generative artificial intelligence (AI) for the manga and anime industry in Japan. As generative AI is a rapidly growing technology, the government aims to make the most of it for the entertainment industry in Japan. Moreover, in 2023, the G7 leaders endorsed the Hiroshima AI Process Comprehensive Policy Framework, which is the first international framework that aims at promoting secure, safe, and trustworthy advice AI systems. Hence such technological advances for manga in Japan are expected to promote the market growth.   

Manga Market Key Players:

• Bilibili Comics Pte. Ltd. is an iconic brand and a leading video community for the young generation in China. The company’s initial website was launched in 2009, and its mission is to build an engaging community of aspiring users, talented content creators, high-quality content, and strong emotions, among others.
• GOOD SMILE COMPANY, INC., is a leading supporter and creator, which aims at bringing Japanese pop culture to the world. Apart from Japan, the company has new establishments in China and the US.
• Seven Seas Entertainment, Inc., is an award-winning publisher that specializes in bringing Japanese manga culture to the global level. The company was formed in 2004 and specializes in providing youth literature, original comics, and graphic novels.
• Based in Japan, the Kadokawa Corporation’s mission is to bring various region’s pop culture, especially Japan’s anime to the world. The company has made strategic collaborations within the animation & publication industry, which has enabled it to garner worldwide recognition. It’s publication business provides a wide range of categories inclusive of light novels, comics, literature, children’s books, and business which amounts to 5,000 titles each year. The company’s objective is associated with its objective to expand its anime operations throughout the world. Its e-book platforms such as “BOOK WALKER” offer a comprehensive book store.

Manga Market Scope:

Report Metric	Details
Manga Market Size Value in 2022	US$11.343 billion
Manga Market Size Value in 2029	US$28.996 billion
Growth Rate	CAGR of 14.35% from 2022 to 2029
Base Year	2022
Forecast Period	2024 – 2029
Forecast Unit (Value)	USD Billion
Segments Covered	Content Type Genre Business Model Gender Geography
Companies Covered	Akita Publishing Co., Ltd. Bilibili Comics Pte. Ltd. Bungeishunj? Ltd. GOOD SMILE COMPANY, INC. Hitotsubashi Group And more
Regions Covered	North America, South America, Europe, Middle East and Africa, Asia Pacific
Customization Scope	Free report customization with purchase

 

Manga Market is analyzed into the following segments:

• By Content Type
  • Printed
  • Digital
• By Genre
  • Action and Adventure
  • Sci-Fi and Fantasy
  • Sports
  • Romance and Drama
  • Others
• By Business Model
  • Children and Kids (Aged below 10 years)
  • Teenagers (Aged between 10 to 16 years)
  • Adults (Aged above 16 years)
• By Gender
  • Male
  • Female
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Thailand
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. MANGA MARKET BY CONTENT TYPE

5.1. Introduction 

5.2. Printed

5.3. Digital

6. MANGA MARKET BY GENRE

6.1. Introduction 

6.2. Action and Adventure

6.3. Sci-Fi and Fantasy

6.4. Sports

6.5. Romance and Drama

6.6. Others

7. MANGA MARKET BY BUSINESS MODEL

7.1. Introduction 

7.2. Children and Kids (Aged below 10 years)

7.3. Teenagers (Aged between 10 to 16 years)

7.4. Adults (Aged above 16 years)

8. MANGA MARKET BY GENDER

8.1. Introduction 

8.2. Male

8.3. Female

9. MANGA MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Content Type

9.2.2. By Genre 

9.2.3. By Business Model

9.2.4. By Gender

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Content Type

9.3.2. By Genre 

9.3.3. By Business Model

9.3.4. By Gender

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Content Type

9.4.2. By Genre 

9.4.3. By Business Model

9.4.4. By Gender

9.4.5. By Country

9.4.5.1. Germany

9.4.5.2. United Kingdom

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Content Type

9.5.2. By Genre 

9.5.3. By Business Model

9.5.4. By Gender

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Others

9.6. Asia Pacific

9.6.1. By Content Type

9.6.2. By Genre 

9.6.3. By Business Model

9.6.4. By Gender

9.6.5. By Country

9.6.5.1. China

9.6.5.2. Japan

9.6.5.3. South Korea

9.6.5.4. India

9.6.5.5. Thailand

9.6.5.6. Indonesia

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Akita Publishing Co., Ltd. (Akita Shoten)

11.2. Bilibili Comics Pte. Ltd.

11.3. Bungeishunj Ltd.

11.4. Hitotsubashi Group

11.5. Houbunsha Co., Ltd.

11.6. Kadokawa Corporation

11.7. Kodansha Ltd.

11.8. Nihon Bungeisha Co., Ltd (MEDIA DO Co., Ltd.)

11.9. Seven Seas Entertainment, Inc.

11.10. Yen Press 

Akita Publishing Co., Ltd. (Akita Shoten)

Bilibili Comics Pte. Ltd.

Bungeishunj Ltd.

Hitotsubashi Group

Houbunsha Co., Ltd.

Kadokawa Corporation

Kodansha Ltd.

Nihon Bungeisha Co., Ltd (MEDIA DO Co., Ltd.)

Seven Seas Entertainment, Inc.

Yen Press