Kosher Salt Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product Type (Kosher Salt Flakes, Smoked Kosher Salt, Kosher Salt Crystals), By End-user (Retail, Food & Beverage Manufacturer, Food Service Companies), And By Geography - Forecasts From 2022 To 2027

The kosher salt market size is projected to grow at a CAGR of 5.38% to reach US$1,399.697 million by 2027, from US$969.824 million in 2020.

Kosher salt is a coarse-grained salt derived from salt crystals and is usually sold without being iodized. The original purpose of kosher salt was to kosher meat, from where it got its name “kosher salt”. It is gaining traction in the market because of its being less processed than common table salt.

A major reason for the growing demand for Kosher salt is the growing health-related issues due to excessive consumption of sodium.

According to the World Health Organization, increased sodium consumption is related to increased blood pressure, and cardiovascular diseases. Much of the non-communicable disease-related morbidity and mortality can be altered positively by decreasing sodium consumption. The WHO also recommended that the total sodium content should be limited to 2300 mg per day, and for people with cardiovascular and blood pressure diseases, 1500 mg per day should be the maximum limit. The sodium content in one teaspoon of kosher salt is 1120 mg, as compared to 2325 mg in one teaspoon of table salt. This makes it a better alternative to over-the-counter products. The absence of any additives in kosher salt is expected to fuel the growth of this market in the forecast period. On the flip side, it is also argued that the amount of kosher salt to be added to dishes is also greater than that of common salt. This might hamper the reputation of kosher salt as a better alternative to common salt.

According to the European Cardiovascular Disease Statistics, 2017, the number of deaths caused by CVD (cardiovascular disease), IHD (ischemic heart disease), and Strokes in some countries is rising in Europe. For instance, in Ukraine, for 100,000 males, deaths caused by CVD were 4,516, by IHD were 2,612, and strokes were 812, respectively. In the Republic of Moldova, for 100,000 males, deaths caused by CVD were 2,891, by IHD was 1,178 and by strokes was 733 respectively. In Russian Federation, for 100,000 males, deaths caused by CVD were 5,257, by IHD it was 2,613, and by strokes, it was 963, respectively. And, in Hungary, for 100,000 males, deaths caused by CVD were 2,259, by IHD were 1,134, and by strokes were 379, respectively.

The growing usage of kosher salt by chefs, due to its purity, in the food industry is also expected to drive the sales of the kosher salt market.

The crunchy flavour that kosher salt brings to the food enhances the overall flavour of the food. It is best used in simple dishes where a noticeable crunch flavour is needed. This is expanding the usage of kosher salt by chefs across the globe. A significant feature associated with kosher salt is that it had a reduced intensity of tartness to prevent food from becoming too salty. It is also used in the seasoning of meat. However, the low solubility of kosher salt is anticipated to hinder the growth of this market.

Major players in the salt industry are launching variants of kosher or pink salt. For instance, Morton Salt has added a new colourful product to its product line with the launch of All-Natural Himalayan Pink Salt to enhance the flavour of the dishes for which it is being used. It can be used in various dishes, ranging from appetizers to desserts. Brian Bissel, Marketing Director of Consumer Products at Morton Salt said, “Morton Himalayan Pink Salt will give home chefs a new, all-natural choice to help unleash more creativity in the kitchen.” Additionally, this salt comes in a sleek, transparent container to make it handy to open and hold and enables chefs to add the right amount of salt to the dishes.

The rising consumption of various types of meat, which involves the use of kosher salt to draw out blood from it is also expected to be a major demand driver for this market.

With the changing fitness trend, especially among youth people, the demand for animal-based protein is expected to rise. This will have a direct bearing on the sales of kosher salt to kosher meat. The rising number of meat processing industries is also going to drive up the sales of kosher salt. Technological advancements in the food and beverage industry across the globe are also anticipated to fuel the sales of kosher salt.

The Burgeoning Food and Beverage Industry is projected to further increase the demand for kosher salt.

The number of food chains and restaurants is rising, along with an increasing number of innovative dishes by chefs. The need for salt is quintessential in the growth of this industry. The advancements in the packaging industry to develop better quality storage facilities for kosher salt to keep it fit for consumption for a longer period are also expected to augment the growth of this market.

The need to consume the required amount of iodine in the regions with high iodine deficiency is expected to adversely affect the growth of kosher salt in that region.

Iodine, which is mainly found in common salt, is essential to prevent goitre. Kosher salt, on the other hand, is void of iodine, an important mineral used to make thyroid hormones. It is required to maintain proper bone and brain development during various stages of growth.

The Asia Pacific region is expected to witness a high CAGR in the kosher salt market due to expanding end-users of this product.

Rapid urbanization, in conjunction with rising incomes, is driving people to switch to healthier alternatives to maintain their health. Moreover, the demand for food is also increasing in developing countries like India and China. The application of kosher salt will be maximum among households over the forecast period.

The American region is anticipated to hold a major share of this market due to a large number of players in this market. The high consumption of meat in this region is also projected to have an influence on the sales of kosher meat in this region. Furthermore, the wave of awareness of health benefits associated with using kosher salt over common salt is driving up the market even more.

Recent development and expansions

• In November 2020 Morton Salt's culinary and home-care products have received a new packaging design that includes augmented reality codes for select products. The new packaging graphics honour Morton Salt's history while modernising the brand and engaging Millennial consumers. The new Morton packaging is currently being rolled out across the entire Morton product line. Morton Kosher Salt, Sea Salt, and Himalayan Pink Salt are examples of culinary salts. Morton Clean Protect Water Softener Pellets, Professional's Choice Pool Salt, and Action Melt Ice Melt salts are among the home-care items available.
• In October 2020, Cargill Diamond Crystal® Kosher Salt, the preferred kosher salt of professional chefs and serious home cooks, announced that their authentic kosher salt will be available in a more consumer-friendly, 26-ounce cardboard package. The company intends to grow its retailer base in the future. It ensures that their kosher salt is perfectly seasoned without being over-salted, and it is now available in a more consumer-friendly size.

COVID-19 Impact on the Kosher Salt Market

The Covid-19 pandemic had an unexpected impact on the growth of the global Kosher Salt market. The supply and revenue chains have been hampered by the country-wide lockdown in Europe and Asia, as well as the ban on international travel. In comparison to previous years, kosher salt imports and exports were lower. This market will cause future shifts in the shape of market demand in a post-pandemic world. Major players in the salt industry are introducing kosher or pink salt variants. The advancements in the packaging industries to develop better quality storage facilities for kosher salt to keep it fit for consumption for a longer period of time, Covid 19 paved the way for people to switch to healthier alternatives in order to maintain their health. During the forecast period, household use of kosher salt will be at its peak.

Kosher Salt Market Scope:

Market Segmentation:

• By Product Type
  • Kosher Salt Flakes
  • Smoked Kosher Salt
  • Kosher Salt Crystals
• By End-user
  • Retail
  • Food & Beverage Manufacturers
  • Food Service Companies
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Others
  • The Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Thailand
    • Taiwan
    • Indonesia
    • South Korea
    • Others