Kids Food And Beverage Market Size, Share, Opportunities, And Trends By Product Type (Bakery Products, Dairy Products, Cereals And Grains, Snacks, Fruits And Vegetables, Beverages, Others), By Age Group (2-3 Years, 4-8 Years, 9-13 Years, 14-18 Years), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

The kids' food and beverages market is evaluated at US$140.646 billion for the year 2025 growing at a CAGR of 5.68% reaching the market size of US$185.391 billion by the year 2030.

Factors such as accessibility of products, innovative company advertising, significant marketing expenditures, and branding are anticipated to drive kids' food and beverage market growth over the forecast period. Furthermore, increased internet penetration has fueled the market's expansion. Online retailers make it simple for shoppers to choose from a variety of domestic and international products. Since the pandemic, online distribution has grown considerably. For instance, Lindt & Sprüngli, the world's top producer of premium chocolate, was able to dramatically raise sales across all markets and distribution channels in 2021. The continued high demand for goods for domestic use and a rebound in goods for gift-giving occasions were significant growth drivers. Additionally, it was revealed that the online business is continuing its trend of double-digit growth. Sales for the group rose to CHF 4.59 billion, representing a tremendous increase in Swiss francs of 14.2 percent (13.3 percent organic).

What are the drivers of the Kids Food And Beverage Market?

• Increasing smartphone penetration among kids.

The kids’ food and beverage market is expected to surge in the coming years due to the rising penetration of smartphones among kids which is anticipated to increase spending on e-commerce for foods and beverages. Also, the market is projected to grow owing to the nutritional aspect considerations by various players and start-ups.

The increasing smartphone penetration among kids is projected to see a surge in online purchases of kids' foods and beverages through various distributors/manufacturers with an online presence. Also, new and innovative product launches for the kid's food and beverages segment are anticipated to push the market growth further. For instance, Veeba Foods, in September 2021, launched Provee, a jaggery and plant-based drink for kids. The drink is available in variants like malt-based choco and Ragi Badam. Additionally, Gerber, in April 2022, launched a carbon-neutral plant-based food range for toddlers. Also, Starryside Co., announced in February 2022, the launch of their first product, Star Water for Kids. The product is available in flavors like Rockin Root Beer, Beachy Peachy Strawberry, and Magical Mango Pineapple.

• Bakery products are gaining popularity.

Bakery products are prepared with grain-based flour, water, and leavening agents and they are considered fast-moving consumer goods (FMCG) and are consumed by kids daily. These products are easy to digest and hence highly preferred by parents for their kids. Moreover, a significant rise in the number of online baking websites and a growing number of manufacturing companies has accelerated the innovations in the bakery product category and is expected to drive the segment’s growth during the forecast period. Biscuits are one of the most popular bakery products which are consumed by kids every day. They are a rich source of essential nutrients, including fibers, carbohydrates, and fats, due to which their demand has been rising globally. Manufacturers across the globe are launching innovative biscuit products such as low-calorie, oat-based, sugar-free, and high-fiber biscuits in attractive packaging to attract kids and other consumers as well.

Additionally, rising demand for frozen bakery products such as cakes, ready-to-eat-muffins, pastries, and croissants amongst the young population is anticipated to propel the overall market growth during the forecast period. Furthermore, recent launches, mergers, and acquisitions by key players will further drive the segment’s growth. For instance, in Apr 2022, Kraft Heinz Company announced the complete acquisition of Companhia Hemmer Indústria e Comércio, also known as ‘Hemmer’, a food company which is located in  Santa Catarina, Brazil. With this acquisition both the companies plan to work on their business development model.

Moreover, Ferrero, the Italian confectionery giant has launched the new Kinder-branded plumcakes made with Greek yogurt. The company is trying to experiment with a new format in the sweet bakery sector. Also, Organix launched a lower-sugar baby-weaning biscuit, called Little Ruskits. These biscuits are designed to introduce a baby to solid foods in their mashable form. They are made without adding any artificial colors or flavors and are organic and vegetarian. King's Pastry, on the other hand, has announced the launch of Château Bakery which will feature premium, internationally inspired layered bar cakes. The new launch is a part of the company’s growth strategy to expand its distribution throughout the U.S.

Kids Food And Beverage Market Challenges:

Food and beverages manufactured by the companies contain high proportions of sugar, salt, saturated fat, and calories. Its high consumption is directly linked to harmful side effects and diseases in kids. Kids who consume fast foods have a higher intake of fat, saturated fat, energy, sodium, and carbonated soft drinks, and a lower intake of milk, fruits, vegetables, and vitamins A and C than those who do not eat fast food. This is directly linked to the high prevalence of obesity, impaired glucose tolerance, hypertension, dyslipidemia, and a high risk of heart disease. Childhood obesity is associated with premature death and disability in adulthood, along with the increased risk of fractures, insulin resistance, and psychological effects.

Kids Food And Beverage Market is segmented into five regions worldwide:

In North America, the kids' food and beverage industry is growing rapidly due to several factors. Parents' growing interest in health and wellness trends is one of the main factors fueling this need for healthy, well-balanced solutions for kids. Customers are searching for products with reduced sugar content, natural ingredients, and additional nutritional benefits to support the overall wellness of their children. There is a clear market trend in consumer preferences for healthier products, which points to a broader societal movement to promote healthy living from an early age. Additionally, developing innovative products with kid-friendly flavors and packaging alternatives is crucial to capturing the interest and taste preferences of younger consumers.

Key developments in the Kids Food And Beverage Market:

• In October 2024, Silk launched the brand's first-ever plant-based beverage, Silk Kids, an oat milk-based blend specifically designed for children over five years of age. According to the company, Silk Kids was developed with pediatricians to deliver enhanced nutritional benefits to support growing kids' flavors that kids love.

Kids Food And Beverage Market Scope:

Report Metric	Details
Kids Food And Beverage Market Size in 2025	US$140.646 billion
Kids Food And Beverage Market Size in 2030	US$185.391 billion
Growth Rate	CAGR of 5.68%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Product Type Age Group Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Kids Food And Beverage Market	Nestle S.A. Pepsico. Inc. The Kellogg Company General Mills Inc. The Kraft Heinz Company
Customization Scope	Free report customization with purchase

 

The Kid's food and beverage market is segmented and analyzed as follows:

• By Product Type
  • Bakery Products
  • Dairy Products
  • Cereals and Grains
  • Snacks
  • Fruits and vegetables
  • Beverages
  • Others
• By Age Group
  • 2-3 years
  • 4-8 years
  • 9-13 years
  • 14-18 years
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • México
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • U.K.
    • Germany
    • France
    • Others
  • Middle East and Africa
    •  UAE
    • South Africa
    • Israel
    • Saudi Arabia
    • Others
  • Asia-Pacific
    • China
    • Japan
    • India
    • Australia
    • Taiwan
    • South Korea
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. KIDS FOOD AND BEVERAGE MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Bakery Products

5.3. Dairy Products

5.4. Cereals and Grains

5.5. Snacks

5.6. Fruits and vegetables

5.7. Beverages

5.8. Others

6. KIDS FOOD AND BEVERAGE MARKET BY AGE GROUP

6.1. Introduction

6.2. 2-3 years

6.3. 4-8 years

6.4. 9-13 years

6.5. 14-18 years

7. KIDS FOOD AND BEVERAGE MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. KIDS FOOD AND BEVERAGE MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. USA

8.2.2. Canada

8.2.3. México

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. U.K.

8.4.2. Germany

8.4.3. France

8.4.4. Others

8.5. Middle East and Africa

8.5.1.  UAE

8.5.2. South Africa

8.5.3. Israel

8.5.4. Saudi Arabia

8.5.5. Others

8.6. Asia-Pacific

8.6.1. China

8.6.2. Japan

8.6.3. India

8.6.4. Australia

8.6.5. Taiwan

8.6.6. South Korea

8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Nestle S.A.

10.2. Pepsico. Inc.

10.3. The Kellogg Company

10.4. General Mills Inc.

10.5. The Kraft Heinz Company

10.6. Britvic Plc

10.7. Lifeway Foods, Inc.

10.8. Britanni A Industries Limited

10.9. The Coca-Cola Company

10.10. Unilever Plc

10.11. The Hershey Company

Nestle S.A.

Pepsico. Inc.

The Kellogg Company

General Mills Inc.

The Kraft Heinz Company

Britvic Plc

Lifeway Foods, Inc.

Britanni A Industries Limited

The Coca-Cola Company

Unilever Plc

The Hershey Company