Kefir Market Size, Share, Opportunities, And Trends, By Nature (Conventional, Organic), By Type (Dairy Based, Non-Dairy Based), By Application (Food and Beverage, Nutraceuticals, Pharmaceuticals, Others), By Distribution Channel (Offline, Online), And By Geography - Forecasts From 2025 To 2030

The global kefir market is expected to grow at a compound annual growth rate of 6.01% over the forecast period to reach a market size of US$2.794 billion in 2030 from US$2.087 billion in 2025.

Kefir is a fermented drink prepared from kefir grains that taste like a thin yogurt. Kefir products are made with freshwater or fermented milk, as well as kefir grains cultivated with bacteria and yeast. Kefir goods include kefir milk, smoothies, probiotic drinks, yogurt, and organic kefir drinks. These products are high in vitamins, minerals, protein, calcium, and magnesium.

Furthermore, the kefir sector increases as people's choices for healthy snacks and drinks change. Kefir products are high in nutrients and aid in improving one's health and immunity. It has several health benefits, including enhanced digestion and bone and skin health. It also has antifungal and antibacterial characteristics that help cure and prevent vaginal and gastrointestinal infections, as well as food-borne pathogens. It also possesses anticarcinogenic effects, which aid in the early stages of tumor progression. As a result, during the forecast period, these considerable benefits will force the kefir market ahead.

What are the drivers of the kefir market?

• The global food and beverage business has been primarily driven by natural products

Kefir is a probiotic-rich beverage produced from milk and fermented kefir grains. It's high in vitamins and minerals, and it's a fantastic source of protein as well. Vitamin K, B12, calcium, biotin, enzymes, vitamin B9, and other nutrients necessary for optimal human function are abundant. It has enough germs to help the digestive system function properly. Kefir helps to boost your immune system while also lowering your cholesterol levels.

It also aids in the control of blood sugar levels and the loss of weight. Because of the wide range of probiotics and increased bioavailability, the fermentation process boosts the health benefits of food. Organic and natural products are becoming increasingly popular these days. Natural and organic items are getting more popular as consumers become more health-conscious. The rapid adoption of new lifestyle trends that are predicted to boost demand for healthy consumption is expected to take place. This would be aided by the rising availability of disposable income, making it easier to migrate from traditional ways of life to urban lives.

• Drinks with probiotics are becoming increasingly popular

Kefir is becoming increasingly popular among health-conscious people, yet many of them are vegans. To appeal to vegans, the market has responded with non-dairy items. Kefir can be consumed by persons of all ages daily. Rising health concerns in the region and probiotics' efficacy in addressing these concerns are likely to be a major driving factor for probiotics market expansion.

As people become more aware of the benefits of fermented foods, there has been an increase in fermented beverage intake. As a result, the rising popularity of fermented drinks as one of the world's most popular beverages is likely to propel the kefir market to new heights over the forecast period. In recent years, advancements in fermentation techniques and increased investments in research and development of various processing technologies have significantly impacted the market. As a result, the rising demand for fermented beverages has become a priority for many industry players. This focus has allowed new market disruptors to enter the kefir sector, enhancing competition within the industry.

Kefir market geographical outlook:

• The kefir market is segmented into five regions worldwide

By geography, the kefir market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

The Asia Pacific region is expected to see notable growth in the dairy sector. In FY2022-23, India was the world's biggest dairy industry in milk production; India produced nearly 230.58 million tonnes of milk. This is close to 50% more than the US and more than three times to China. These increased productions of milk in the country are propelling the demand for dairy products, including kefir products, in the market.

Key developments in the kefir market:

The major leaders of the kefir market are Aqua De Madre, Biotiful Dairy, COYO Pvt Ltd, GT’s Living Food, KeVita.com, Lifeway Foods, Inc, Odysea Ltd, Fresh Made Dairy, Nestle SA, and Danone. The key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,

• In December 2024, Lifeway Foods, Inc. announced the distribution of its ProBugs Organic Kefir for kids at more than 250 Harris Teeter retail stores. The featured flavors include Strawnana and Goo-berry ProBugs, available in single-serve pouches.
• In November 2024, Lifeway Foods Inc. expanded its distribution agreement in the United Arab Emirates market. The offering of 32oz Lifeway Kefir, 8oz Lactose-Free Lifeway Kefir, ProBugs, and farmer cheese, exported from the United States, began shipping in the fourth quarter of 2024 and would become available in supermarkets and hypermarkets in Dubai and across the Emirates. Lifeway Foods Inc. is a U.S. manufacturer of kefir and fermented probiotic products.
• In February 2024, Synbio Tech's flagship product, "AB-Kefir Probiotics," was granted a U.S. invention patent. This advances the company in probiotic research and innovation for the health and dietary market. Acquiring this patent gives the company a unique formula for combating foodborne pathogens such as Salmonella, providing consumers with a safer and more effective solution for gut health. AB-Kefir integrates tradition and modern science for a healthier and brighter future.

Kefir market scope:

Report Metric	Details
Kefir Market Size in 2025	US$2.087 billion
Kefir Market Size in 2030	US$2.794 billion
Growth Rate	CAGR of 6.01%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Nature Type Application Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Kefir Market	Aqua De Madre Biotiful Dairy COYO Pvt Ltd GT’s Living food KeVita.com
Customization Scope	Free report customization with purchase

 

The kefir market is analyzed into the following segments:

• By Nature
  • Conventional
  • Organic
• By Type
  • Dairy-Based
  • Non-Dairy Based
• By Application
  • Food & Beverage
  • Nutraceuticals
  • Pharmaceuticals
  • Others
• By Distribution Channel
  • Offline
  • Online
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

---

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. The food and beverage business has been primarily driven by natural products

4.1.2. Drinks with probiotics are becoming increasingly popular

4.2. Market Restraints

4.2.1. Fluctuation in price of milk

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. KEFIR MARKET BY NATURE

5.1. Introduction

5.2. Conventional

5.3. Organic

6. KEFIR MARKET BY TYPE

6.1. Introduction

6.2. Dairy-Based

6.3. Non-Dairy Based

7. KEFIR MARKET BY APPLICATION 

7.1. Introduction

7.2. Food & Beverage

7.3. Nutraceuticals

7.4. Pharmaceuticals

7.5. Others

8. KEFIR MARKET BY DISTRIBUTION CHANNEL 

8.1. Introduction

8.2. Offline

8.3. Online

9. KEFIR MARKET BY GEOGRAPHY

9.1. Global Overview

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Rest of South America

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Rest of Europe

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. United Arab Emirates

9.5.3. Rest of the Middle East and Africa

9.6. Asia-Pacific

9.6.1. China

9.6.2. India

9.6.3. Japan

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Rest of Asia-Pacific

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Aqua De Madre

11.2. Biotiful Dairy

11.3. COYO Pvt Ltd

11.4. GT’s Living food

11.5. KeVita.com

11.6. Lifeway Foods, Inc

11.7. Odysea Ltd

11.8. Fresh Made Dairy

11.9. Nestle SA.

11.10. Danone

Aqua De Madre

Biotiful Dairy

COYO Pvt Ltd

GT’s Living food

KeVita.com

Lifeway Foods, Inc

Odysea ltd

Fresh Made Dairy

Nestle SA.

Danone