Italy Probiotics Market Size, Share, Opportunities, And Trends By Ingredient (Bacteria (Lactobacilli, Bifidobacterium, Streptococcus Thermophilus), Yeast, Saccharomyces, Boulardii, Others), By Form (Liquid, Dry), By Application (Functional Food And Beverages, Dietary Supplements, Animal Feed), And By End-User (Human, Animal) - Forecasts From 2025 to 2030

Italy Probiotics Market Size:

The Italy Probiotics Market is projected to grow at a CAGR of 4.31% over the forecast period, increasing from US$435.652 million in 2025 to US$610.494 million by 2030.

Probiotics are live microorganisms that, when consumed in adequate amounts, offer various health benefits, such as improving overall gut health, reducing intestinal inflammation, and preventing the body from diseases such as diabetes, diarrhoea, and irritable bowel syndrome. It is consumed by humans as well as it is used as animal feed to improve the gut health and immunity of animals along with increasing the resistance capacity of animals against diseases.

The probiotics market refers to the production, distribution and sale of products including dietary supplements, functional food & beverages as well as supplements for animals i.e., animal feed. Its market consists of products that include bacteria, yeast, saccharomyces boulardii and some others. Italy is a leading market for probiotics. It is the largest market of food supplements, part of probiotics, in the European region. The probiotics market has witnessed substantial growth, and it is anticipated to show significant growth in the forecast period too. It is estimated that it will be growing at a CAGR of 4.31% reflecting sustained and steady growth. Some of the major players operating in the market are Yakult Italy, Danone, Probiotical S.p.A, CSL Centro Sperimentale del Latte, Biopharma Group, and SynBalance.

The growing awareness of taking preventive measures to improve health is driving the market growth of probiotics in Italy. Consumers are acknowledging the importance of probiotics and demanding products to improve their health as probiotics help improve gut and heart health. Along with increasing demand for probiotics, the market is also driven by new product launches that are customized as per the needs of the population. Therefore, the rising product innovation and diverse formulations will be driving the probiotics market in Italy.    

What are the Italy Probiotics Market drivers?

• Rising awareness for preventive health measures

Probiotics offer many health benefits to the human body such as improved digestive health as they help maintain a healthy gut balance, boost immune health, improve mental health, and promote good skin health and others. Probiotics such as Lactobacillus offer benefits to the human body such as the prevention of acute diarrhoea, cardiovascular infections, cancer, cystic fibrosis, dental caries and in the prevention of many other diseases. Thus, the benefits associated with probiotics are leading to the creation of demand for probiotics in the market. Also, there is an increasing health and wellness trend including in Italy where probiotics are in great demand for their benefits as a preventive health product. A recent research report by the Future Concept Lab suggests that 30 million Italian adults have used food supplements at least once, more than 8 out of 10 Italians have used them in their lifetime. This highlights people’s preference in Italy for food supplements constituted the Probiotics market. The data from the Italian Journal of Pediatrics also highlights the inclination of Italian people towards probiotics. The data suggests that 79% of people in the survey believed that dietary supplements are effective. Thus, the rising health awareness and perceiving probiotics as an effective choice for preventive health benefits is driving its market growth in Italy.

Segment analysis of the Italy Probiotics Market:

• By Application, the dietary supplements market is growing significantly

By application, the dietary supplements market is segmented into functional food & beverages, dietary supplements and animal feed. During the forecast period, the dietary supplements market will be growing significantly while functional food & beverages will continue to dominate the market share in Italy.

Dietary supplements in Italy will be having a significant growth during the forecast period. These supplements are generally sold in the form of capsules, pastilles, tablets etc. and their demand is increasing due to the growing health and wellness trend. The growing consumer awareness about taking preventive measures for health is driving the market for dietary supplements as it is one of the common methods of having probiotics. Also, the new product formulations and diverse ranges offer people various alternatives, making the demand for dietary supplements grow. For example, DSM-Firmenich, a company operating in nutrition, health and beauty with a significant presence in the EU, introduced a dietary supplement solution in May 2024, combining biotics with botanicals.

Functional food & beverages have traditionally dominated the market share. The convenience of adding probiotics to regular meals has led to this market dominance. Some common examples of probiotic functional food and beverages in Italy include yoghurt and dairy products, probiotic drinks, functional foods such as probiotic-enhances cereals, granola bars, bread, and snacks available in the Italian market. These products aim to provide additional health benefits while being part of the regular diet. The functional food & beverages segment will continue dominating the market as the demand for dairy-based probiotics is on the rise with other factors contributing to this growth.

Recent developments in the Italy Probiotics Market:

• In August 2024, Yakult launched "Yakult Plus Peach" in Europe, characterized by a richly flavored peach taste. The new Plus Peach variety contains 70% less sugar and 33% fewer calories than the Yakult Original. This altogether new variant replaces the original Yakult Plus and is now available in stores across Europe, including Italy.
• In July 2024, BioGaia announced that it is entering into an agreement with Recordati in Italy to distribute Bio Gaia’s probiotics products. The products of Bio Gaia’s under the brand Reuflor including probiotic drops and tablets will be distributed through this agreement in the Italian market.
• In July 2024, DSM-Firmenich, offering probiotics solutions in Italian market too, and Indena through their partnership launched a new probiotics product that combines essential nutrients, biotics and botanical extracts in a convenient format.

Italy Probiotics Market Scope:

Report Metric	Details
Italy Probiotics Market Size in 2025	US$435.652 million
Italy Probiotics Market Size in 2030	US$610.494 million
Growth Rate	CAGR of 4.31%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Ingredient Form Application End-User
List of Major Companies in the Italy Probiotics Market	Yakult Italy Danone Nestle Italiana SPA PROBI PEPSICO
Customization Scope	Free report customization with purchase

 

The Italy Probiotics Market is analyzed into the following segments:

• By Ingredient
  • Bacteria
    • Lactobacilli
    • Bifidobacterium
    • Streptococcus Termophilus
  • Yeast
  • Saccharomyces Boulardii
  • Others
• By Form
  • Liquid
  • Dry
• By Application
  • Functional Food & Beverages
  • Dietary Supplements
  • Animal Feed
• By End-User
  • Human
  • Animal

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. ITALY PROBIOTICS MARKET BY INGREDIENT

5.1. Introduction

5.2. Bacteria

5.2.1. Lactobacilli

5.2.2. Bifidobacterium

5.2.3. Streptococcus Termophilus

5.3. Yeast

5.4. Saccharomyces Boulardii

5.5. Others

6. ITALY PROBIOTICS MARKET BY FORM

6.1. Introduction

6.2. Liquid

6.3. Dry

7. ITALY PROBIOTICS MARKET BY APPLICATION

7.1. Introduction

7.2. Functional Food & Beverages

7.3. Dietary Supplements

7.4. Animal Feed

8. ITALY PROBIOTICS MARKET BY END-USER

8.1. Introduction

8.2. Human

8.3. Animal

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Yakult Italy

10.2. Danone

10.3. Nestle Italiana SPA

10.4. PROBI

10.5. PEPSICO

10.6. Probiotical S.p.A

10.7. CSL Centro Sperimentale del Latte

10.8. Biofarma Group

10.9. SynBalance

10.10. BioGaia

Yakult Italy

Danone

Nestle Italiana SPA

PROBI

PEPSICO

Probiotical S.p.A

CSL Centro Sperimentale del Latte

Biofarma Group

SynBalance

BioGaia