The Italy Probiotics Market is projected to grow at a CAGR of 4.31% over the forecast period, increasing from US$435.652 million in 2025 to US$610.494 million by 2030.
Probiotics are live microorganisms that, when consumed in adequate amounts, offer various health benefits, such as improving overall gut health, reducing intestinal inflammation, and preventing the body from diseases such as diabetes, diarrhoea, and irritable bowel syndrome. It is consumed by humans as well, and it is used as animal feed to improve the gut health and immunity of animals, along with increasing the resistance capacity of animals against diseases.
The probiotics market refers to the production, distribution, and sale of products including dietary supplements, functional food & beverages, as well as supplements for animals, i.e., animal feed. Its market consists of products that include bacteria, yeast, Saccharomyces boulardii, and some others. Italy is a leading market for probiotics. It is the largest market of food supplements, part of probiotics, in the European region. The probiotics market has witnessed substantial growth, and it is anticipated to show significant growth in the forecast period too. It is estimated that it will be growing at a CAGR of 4.31% reflecting sustained and steady growth. Some of the major players operating in the market are Yakult Italy, Danone, Probiotical S.p.A., CSL Centro Sperimentale del Latte, Biopharma Group, and SynBalance.
The growing awareness of taking preventive measures to improve health is driving the market growth of probiotics in Italy. Consumers are acknowledging the importance of probiotics and demanding products to improve their health, as probiotics help improve gut and heart health. Along with increasing demand for probiotics, the market is also driven by new product launches that are customized as per the needs of the population. Therefore, the rising product innovation and diverse formulations will be driving the probiotics market in Italy.
Probiotics offer many health benefits to the human body, such as improved digestive health as they help maintain a healthy gut balance, boost immune health, improve mental health, promote good skin health, and others. Probiotics such as Lactobacillus offer benefits to the human body, such as the prevention of acute diarrhoea, cardiovascular infections, cancer, cystic fibrosis, dental caries, and in the prevention of many other diseases. Thus, the benefits associated with probiotics are leading to the creation of demand for probiotics in the market. Also, there is an increasing health and wellness trend, including in Italy, where probiotics are in great demand for their benefits as a preventive health product.
A recent research report by the Future Concept Lab suggests that 30 million Italian adults have used food supplements at least once, and more than 8 out of 10 Italians have used them in their lifetime. This highlights people’s preference in Italy for food supplements that constitute the Probiotics market. The data from the Italian Journal of Pediatrics also highlights the inclination of Italian people towards probiotics. The data suggests that 79% of people in the survey believed that dietary supplements are effective. Thus, the rising health awareness and perception of probiotics as an effective choice for preventive health benefits are driving their market growth in Italy.
By application, the dietary supplements market is segmented into functional food & beverages, dietary supplements, and animal feed. During the forecast period, the dietary supplements market will be growing significantly, while functional food & beverages will continue to dominate the market share in Italy.
Dietary supplements in Italy will experience significant growth during the forecast period. These supplements are generally sold in the form of capsules, pastilles, tablets, etc., and their demand is increasing due to the growing health and wellness trend. The growing consumer awareness about taking preventive measures for health is driving the market for dietary supplements, as it is one of the common methods of having probiotics. Also, the new product formulations and diverse ranges offer people various alternatives, making the demand for dietary supplements grow. For example, DSM-Firmenich, a company operating in nutrition, health, and beauty with a significant presence in the EU, introduced a dietary supplement solution in May 2024, combining biotics with botanicals.
Functional food & beverages have traditionally dominated the market share. The convenience of adding probiotics to regular meals has led to this market dominance. Some common examples of probiotic functional food and beverages in Italy include yoghurt and dairy products, probiotic drinks, and functional foods such as probiotic-enhanced cereals, granola bars, bread, and snacks available in the Italian market. These products aim to provide additional health benefits while being part of the regular diet. The functional food & beverages segment will continue dominating the market as the demand for dairy-based probiotics is on the rise, with other factors contributing to this growth.
| Report Metric | Details |
|---|---|
| Study Period | 2021 to 2031 |
| Historical Data | 2021 to 2024 |
| Base Year | 2025 |
| Forecast Period | 2026 – 2031 |
| Report Metric | Details |
| Italy Probiotics Market Size in 2025 | US$435.652 million |
| Italy Probiotics Market Size in 2030 | US$610.494 million |
| Growth Rate | CAGR of 4.31% |
| Study Period | 2020 to 2030 |
| Historical Data | 2020 to 2023 |
| Base Year | 2024 |
| Forecast Period | 2025 – 2030 |
| Forecast Unit (Value) | USD Million |
| Segmentation |
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| List of Major Companies in the Italy Probiotics Market |
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| Customization Scope | Free report customization with purchase |
The Italy Probiotics Market is analyzed into the following segments:
Page last updated on: September 26, 2025