Instant Coffee Market Size, Share, COVID-19 Impact, Opportunities, And Trends By Type (Freeze-Dried Instant Coffee, Spray-Dried Instant Coffee, Others), By Distribution Channel (Offline (Foodservice, Retail (Supermarket/Hypermarket, Convenience Stores, Others)), Online), And By Geography - Forecasts From 2022 To 2027

The global instant coffee market is expected to grow at a CAGR of 6.10% over the forecast period to reach a total market size of US$46,687.020 million by 2027, increasing from US$30,843.418 million in 2020.

Instant coffee is made from coffee beans that have been roasted and ground.  It enables consumers to quickly prepare hot coffee just by adding hot water or milk to the crystals or powder. Coffee consumption is changing around the globe, especially in urban areas, and with the growing middle-class population, the market is expected to grow significantly during the forecast period. Also, the growing culture of cafés and coffee shops in developing countries is also attracting major market players to invest, thus propelling the market growth opportunities during the forecast period.

The growing middle-class population is a key factor driving the market’s growth

The middle-class population in developing countries such as India and China is growing, which is increasing the demand for instant coffee for in-house consumption. Rapid urbanization and growing disposable income have also attracted major market players to invest in new facilities in the country, thus propelling the market’s growth opportunities over the forecast period. Furthermore, the expansion of shopping complexes and international coffee brands is also promoting the demand for instant coffee and is inciting the household population toward the consumption of coffee. Also, growing consumer preference for specialty coffee cafes is driving the growth of the market for instant coffee during the forecast period. Besides, a growing trend in consumer behaviour towards an appreciation for good-quality coffee and a desire for a sophisticated coffee taste profile is further helping the instant coffee manufacturers and vendors to grow during the forecast period. Furthermore, instant coffee is simple to prepare, easy to measure, and also easily available, making it a perfect choice for coffee lovers around the globe. They are also useful as baking ingredients, and we usually find their essence in cakes, ice cream, chocolate, and liquors.

Expanding retail business

In recent years, convenience and department stores have witnessed a significant increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which are projected to propel the market growth opportunities over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet is also increasing, which is driving the growth of e-commerce platforms, which is also expanding the scope of distribution of instant coffee.

Recent deals and investments

• August 2019: The world’s largest private-label instant coffee manufacturer, CCL Products announced its plan to increase its focus on India and Vietnam with an expansion plan of US$20 million.
• February 2020: Nestlé announced the launch of Starbucks premium instant coffee (soluble). The new range consists of dark and medium-roasted coffee as well as a variety of coffee beverages. All new launches will be available in multi-serve tins and single-serve formats in markets including the UK, Australia, Brazil, Chile, Mexico, Japan, Malaysia, New Zealand, Greater China (Mainland China, Hong Kong, and Taiwan), Singapore, Ireland, Thailand, and South Africa.
• March 2020: Cusa Tea announced the expansion of its major category with the launch of Cusa coffee, made with the same evaporative dehydration technology. All seven instant coffee packets come in every box, and each one makes an 8-ounce cup of perfectly steeped coffee in less than three seconds. Cusa Coffee is further launching Light Roast, Medium Roast, and Dark Roast in April 2020, followed by several more flavours in 2020.
• May 2020: Homegrown coffee chain Kopi Kenangan raised nearly US$109 million in its latest series B funding for its international expansion and technology investment. Also, the company is planning to open more than one thousand kiosks in the next two years.
• In April 2021, Starbucks launched a premium version of its instant coffee, allowing its consumers to take advantage of the convenience without sacrificing quality. Starbucks launched three new products: Medium Roast, Dark Roast, and Blonde Roast. 
• In November 2021, JDE Peet, the world's largest pure-play coffee and tea company, announced its successful entry into the Chinese Cold Brew Instant Market through the launch of Maxwell House and Moccona coffee brands. A 1.8-gram shot of Cold Brew Pure Instant coffee is available from the Maxwell House line, while a 2.8-gram shot of Cold Brew Pure Instant coffee is available from the Moccona line.
• In January 2022, Sleepy Owl, a direct-to-consumer coffee company, launched Premium Instant Coffee, broadening its product selection and gaining customer accessibility. Sleepy Owl's Premium Instant Coffee aims to raise the bar for instant coffee drinkers by offering them a cup of decent instant coffee.

North America accounts for a significant market share

By geography, the instant coffee market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is expected to hold a significant share of the market owing to the presence of major players coupled with the growing number of product launches in the region. In addition, changing consumer lifestyles coupled with the growing middle-class population in Mexico are the factors boosting the demand for the product, and the rising availability of a variety of flavors is further expected to drive the market in the region.

The Asia Pacific region holds huge growth potential due to the presence of a significant working population in the region. Expanding international coffee shops and cafes, coupled with the growing number of modern grocery retailing businesses, the market for instant coffee is expected to witness significant growth during the forecast period. Besides, rapid urbanization and growing disposable income have also attracted major market players to invest in new facilities in the region, thus propelling the market’s growth opportunities over the forecast period. Furthermore, the expansion of shopping complexes and international coffee brands is also promoting the demand for instant coffee and is inciting the household population toward the consumption of coffee in the country.

COVID-19 Insights:

COVID-19 had a negative impact on the global instant coffee market. The enforcement of the lockdown led to the closure of institutions, corporations, food outlets, and many other public places, causing sales to decline in these segments. Nevertheless, this led to increased sales in the domestic segment. The rapid adoption of the e-commerce segment further propelled growth.

Competitive Insights

Prominent key market players in the instant coffee market include Nestlé SA, Unilever Plc., CCL Products, Kraft Heinz Company, Luigi Lavazza SpA., and Strauss Group Limited. The number of players in the Instant Coffee market is large and growing, with the opportunity to generate significant revenues as a result of growing demand. The players in the global instant coffee market are implementing various growth strategies to gain a competitive advantage over their competitors in this market. Key players in this market are focusing on strategic acquisitions, collaborative partnerships, and innovation as a part of their growth strategies to provide better products with new flavors to their consumers worldwide. Major market players in the global instant coffee market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments of different market players over the last few years. The company profiles section details the business overview, financial performance (public companies) for the past few years, key products and services being offered, along with the recent deals and investments of these important players in the global instant coffee market.

Instant Coffee Market Scope:

Segmentation:

• By Type
  • Freeze-Dried Instant Coffee
  • Spray-Dried Instant Coffee
  • Others
• By Distribution Channel
  • Online
  • Offline
    • Retail
      • Supermarket/Hypermarket
      • Convenience Stores
      • Others
    • Food Services
    • Others
• By Geography
  • North America
    • United States
      • By Type
      • By Distribution Channel
    • Canada
      • By Type
      • By Distribution Channel
    • Mexico
      • By Type
      • By Distribution Channel
  • South America
    • Brazil
      • By Type
      • By Distribution Channel
    • Argentina
      • By Type
      • By Distribution Channel
    • Colombia
      • By Type
      • By Distribution Channel
    • Others
  • Europe
    • Germany
      • By Type
      • By Distribution Channel
    • Spain
      • By Type
      • By Distribution Channel
    • United Kingdom
      • By Type
      • By Distribution Channel
    • Italy
      • By Type
      • By Distribution Channel
    • Netherlands
      • By Type
      • By Distribution Channel
    • Ireland
      • By Type
      • By Distribution Channel
    • Russia
      • By Type
      • By Distribution Channel
    • Poland
      • By Type
      • By Distribution Channel
    • France
      • By Type
      • By Distribution Channel
    • Portugal
      • By Type
      • By Distribution Channel
    • Sweden
      • By Type
      • By Distribution Channel
    • Poland
      • By Type
      • By Distribution Channel
    • Austria
      • By Type
      • By Distribution Channel
    • Belgium
      • By Type
      • By Distribution Channel
    • Bulgaria
      • By Type
      • By Distribution Channel
    • Czech Republic
      • By Type
      • By Distribution Channel
    • Denmark
      • By Type
      • By Distribution Channel
    • Finland
      • By Type
      • By Distribution Channel
    • Hungary
      • By Type
      • By Distribution Channel
    • Romania
      • By Type
      • By Distribution Channel
    • Slovakia
      • By Type
      • By Distribution Channel
    • Slovenia
      • By Type
      • By Distribution Channel
  • Middle East and Africa
    • South Africa
      • By Type
      • By Distribution Channel
    • Israel
      • By Type
      • By Distribution Channel
    • UAE
      • By Type
      • By Distribution Channel
    • Kenya
      • By Type
      • By Distribution Channel
    • Others
  • Asia Pacific
    • China
      • By Type
      • By Distribution Channel
    • Japan
      • By Type
      • By Distribution Channel
    • India
      • By Type
      • By Distribution Channel
    • South Korea
      • By Type
      • By Distribution Channel
    • Australia
      • By Type
      • By Distribution Channel
    • Indonesia
      • By Type
      • By Distribution Channel
    • Vietnam
      • By Type
      • By Distribution Channel
    • Thailand
      • By Type
      • By Distribution Channel
    • Singapore
      • By Type
      • By Distribution Channel
    • Malaysia
      • By Type
      • By Distribution Channel
    • Philippines
      • By Type
      • By Distribution Channel

Nestlé SA

Unilever Plc.

CCL Products

Kraft Heinz Company

Luigi Lavazza SpA.

Strauss Group Limited

Massimo Zanetti Beverage Group

Tata Global Beverages Limited

Starbucks Corporation

Joe Coffee Company