Indian Fruit Juice Market Size, Share, Opportunities, And Trends By Type (Fruit Drink (Max 30% fruit content), Juice (100% fruit content), Nectar (20%-50% Fruit Content)), By Flavor (Mango, Apple, Orange, Lychee, Others), By Packaging Format (Plastic Bottles, Tetra Pack, Cans), By Distribution Channel (Online, Offline), And By Cities - Forecasts From 2025 To 2030

The Indian Fruit Juice Market is expected to grow at a robust 7.76% CAGR, reaching a market size of US$537.172 million in 2030 from US$369.703 million in 2025.

Fruit juice refers to the liquid extracted from fruits, typically by pressing or squeezing them. It is a popular beverage choice due to its refreshing taste and nutritional content. The growing fruit production and increasing health consciousness in the nation are major growth drivers of the Indian fruit juice market. Moreover, the rapid urbanization rate coupled with increasing disposable income and government initiatives is further expected to propel the Indian fruit juice market.

The Indian fruit juice market is driven by several key factors, including the country's diverse fruit production, rising health consciousness, and increasing disposable income, which have boosted demand for healthier beverage options.

Rapid urbanization, changing consumer lifestyles, and the growing retail presence further contribute to the market's growth. Additionally, government initiatives to support the fruit juice sector, along with infrastructure investments, are strengthening the supply chain and driving market expansion.

What are the Indian Fruit Juice Market drivers?

• Growing fruit production is propelling the fruit juice market

The diverse climate of India ensures all varieties of fruit production in the nation making it a suitable fruit juice market. For instance, according to the 2021 FAO report, India ranks first in banana (26.45%), mangoes (43.80%), and papayas (39.30%) production and thus contributes significantly to the expanding fruit juice market. According to the APEDA reports, India is ranked second globally in the production of fruits and vegetables. As per the National Horticulture Database, India produced 107.24 million metric tonnes of fruits in 2021-22.

• Increasing health consciousness, coupled with rising urbanization, is driving market growth by positioning fruit juice as a convenient alternative to fresh fruits

More customers are looking for healthier beverage alternatives as health and well-being become increasingly important. Fruit juices are frequently thought of as organic and healthy since they include important vitamins, minerals, and antioxidants. Therefore, the Indian fruit juice market has surged as a result of the health-conscious trend. The health consciousness can be seen through the increased demand for organic products and fruit juices. For instance, organic food and beverage sales reached $69 million in 2019 and it is further expected to grow in the coming years according to US FDA. At the same time, lifestyle and eating habits have changed a lot as a result of rapid urbanization. The IEA estimates that by 2040, India's urban population will increase by 270 million people. The urbanization rate is very high in India and the government programs are further increasing the urbanization rate. Urban customers frequently seek ready-to-drink choices because of their hectic schedules. Fruit juices offer a practical alternative for individuals looking for a fast and wholesome refreshment option.

• Increasing retail presence will be propelling the market

The expansion of organized retail chains and the growth of modern trade formats, such as supermarkets and hypermarkets, have made fruit juices more accessible to consumers. The increasing retail presence in the nation is thereby propelling the Indian fruit juice market. For instance, India has 4th largest retail market in the world and it is expected to reach $1.1 trillion by 2027 as per the National Investment Promotion and Facilitation Agency. Moreover, over 10% of India's GDP and over 8% of the labor force (35+ Million) are employed in the retail industry. It is projected to create 25 million new jobs by 2030.

Indian Fruit Juice Market Restraints:

The Indian fruit juice market has experienced growth and development however some restraints or challenges can impact its expansion. For example, the Indian fruit juice market is plagued by counterfeit and adulterated products, including fruit juices. Counterfeit juices may contain lower fruit content, artificial flavors, or added sugars, misleading consumers about the quality and authenticity of the product. The presence of counterfeit products can undermine consumer trust and impact the market for genuine fruit juices.

Indian Fruit Juice Market products offered by key companies:

• Dabur India offers a range of fruit juices under its brand name "Real." Real fruit juices are known for their natural and refreshing taste, made from carefully selected fruits. Real fruit juices come in a variety of flavors, catering to different taste preferences. The range includes popular flavors such as orange, mango, guava, mixed fruit, apple, cranberry, pomegranate, and more.
• ITC Ltd offers fruit juices under the brand name B Natural.  B Natural fruit juices offer a range of flavors made from carefully selected fruits. The brand focuses on providing natural and authentic fruit experiences.
• Parle Agro Private Ltd. is an Indian company known for its diverse portfolio of beverages and food products. Frooti is a well-known mango-based drink offered by the company.  Parle Agro also offers Appy, a brand of apple-based beverages, along with Appy Fizz, a sparkling apple juice drink.

Recent developments in the Indian Fruit Juice Market:

• In August 2024: Dabur India Real fruit juice brand has announced the extension of its real portfolio by launching Real Bites, a range of fruit beverages. It is in a contemporary 180-ml format, priced at Rs.40.
• In July 2024: Yu, an omni-channel consumer foods brand, launched 3 products- 100% Natural Coconut Water, 100% Natural Fruit Juice Tropical Punch Juice and 100% Natural Fruit Juice Berry Blast. This has led to its expansion into the hydration category in the beverage segmentation and will be retailed through offline, Q-Com, E-Com, Airlines, Exports distribution channels.

Indian Fruit Juice Market Scope:

Report Metric	Details
Indian Fruit Juice Market Size in 2025	US$369.703 million
Indian Fruit Juice Market Size in 2030	US$537.172 million
Growth Rate	CAGR of 7.76%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Type Flavor Packaging Formats Distribution Channel Cities
Geographical Segmentation	Mumbai, Delhi, Kolkata, Bengaluru, Chennai, Hyderabad, Ahmedabad, Others
List of Major Companies in Indian Fruit Juice Market	Dabur India Ltd. ITC Ltd. Pepsico India Holding Pvt Ltd Parle Agro Private Limited Hector Beverages Private Limited
Customization Scope	Free report customization with purchase

 

Indian fruit juice market is analyzed into the following segments:

• By Type
  • Fruit Drink
  • Juice
  • Nectar
• By Flavor
  • Mango
  • Apple
  • Orange
  • Lychee
  • Others
• By Packaging Formats
  • Plastic Bottles
  • Tetra Pack
  • Cans
• By Distribution Channel
  • Online
  • Offline
• By Cities
  • Mumbai
  • Delhi
  • Kolkata
  • Bengaluru
  • Chennai
  • Hyderabad
  • Ahmedabad
  • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. INDIAN FRUIT JUICE MARKET BY TYPE

5.1. Introduction

5.2. Fruit Drink

5.3. Juice

5.4. Nectar

6. INDIAN FRUIT JUICE MARKET BY FLAVOR

6.1. Introduction

6.2. Mango

6.3. Apple

6.4. Orange

6.5. Lychee

6.6. Others

7. INDIAN FRUIT JUICE MARKET BY PACKAGING FORMAT

7.1. Introduction

7.2. Plastic Bottles

7.3. Tetra Pack

7.4. Cans

8. INDIAN FRUIT JUICE MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction

8.2. Online

8.3. Offline

9. INDIAN FRUIT JUICE MARKET BY CITIES

9.1. Introduction

9.2. Mumbai

9.3. Delhi

9.4. Kolkata

9.5. Bengaluru

9.6. Chennai

9.7. Hyderabad

9.8. Ahmedabad 

9.9. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Dabur India Ltd.

11.2. ITC Ltd.

11.3. Pepsico India Holding Pvt Ltd

11.4. Parle Agro Private Limited

11.5. Hector Beverages Private Limited

11.6. Mapro Foods Private Limited

11.7. Coca Cola Company

11.8. Hamdard Laboratories India

11.9.  Patanjali Ayurved (India)

11.10. Rani Refreshments

11.11. Fresca Juice

11.12. Mania Juices

11.13. Rus Organic

11.14. Frutteto 

11.15. Wingreens World

Dabur India Ltd.

ITC Ltd.

Pepsico India Holding Pvt Ltd

Parle Agro Private Limited

Hector Beverages Private Limited

Mapro Foods Private Limited

Coca Cola Company

Hamdard Laboratories India

 Patanjali Ayurved (India)

Rani Refreshments

Fresca Juice

Mania Juices

Rus Organic

Frutteto 

Wingreens World