Guanabana Market Size, Share, Opportunities, Guanabana Market Size, Share, Opportunities, And Trends, By Cultivation Type (Conventional, Organic, Others), By End-Use (Food and Beverage, Pharmaceutical, Personal Care), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

The Guanabana market is expected to grow at a compound annual growth rate of 8.86% over the forecast period to reach a market size of US$211.408 million in 2030, up from US$138.311 million in 2025.

The change in consumer preferences, which has resulted in a shift towards higher consumption of tropical fruits in developed regions, is expected to drive the guanabana market globally. Moreover, globalization is also expected to drive the market to a new echelon. This is mainly due to the ensuing creation of a single global market that is free of protectionism and is promoted by trade agreements among various nations. The most recent is the European Union Vietnam Free Trade Agreement (EVFTA) & EU-Vietnam Economic Integration Agreement (EVIPA) between the EU and Vietnam. Under the aegis of this trade agreement, 65% of  EU exports to Vietnam will be reportedly abolished. In contrast, the remaining will reportedly be phased out over the next 19 years.

Furthermore, 71% of duties levied on the exports from Vietnam will be abolished, while the remaining will be eliminated over the next 7 years. The agreement aims to eliminate nearly 99% of customs duties between Vietnam and the EU. This ambitious initiative is expected to encourage strategic investments in the food and beverage industry and sectors such as pharmaceuticals and personal care, where Guanabana is finding increasing applications. Vietnam's labour-intensive industries and agri-food sector are competitive, and the EU is globally renowned for its quality management and technological expertise. These two factors complement each other and are expected to render the prevailing market conditions favorable, particularly for the processed food sector. Another benefit reportedly mentioned in a report by the Delegation of the European Union to Vietnam is that food preparations will become duty-free after 7 years due to tariff elimination for EU exporters.

Within the purview of the processed food category, Nafoods Group, which is known for its portfolio of fresh and processed fruits, among others, and also offers Soursop Puree/NFC Juice along with the Finnish Industrial Cooperation Fund (Finnfund), has reportedly signed a financial cooperation agreement in the form of a long-term loan with collateral worth 5 million USD within 6 years. The investment is allegedly intended for a production line system for value-added agricultural products at its factory located in Long An province. Another factor that will aid in the Guanabana market expansion is its high salt tolerance level. This is particularly pertinent to areas that are susceptible to salt-water intrusion.

What are the drivers of the guanabana market?

• Secondary product development resulting in large-scale commercialization is expected to facilitate the Guanabana market growth.

This is partly dependent on the growing rate of urbanization, which has resulted in the rapid adoption of lifestyles that have increasingly accommodated the inclusion of nutricosmetics and other personal care products derived from food products like guanabana. The increasing availability of disposable income would facilitate the transition from the traditional way of living to lifestyles common among urban dwellers.

• Rapid urbanization resulting in high disposable income also boosts the market

Rapid urbanization is expected to lead to receiving quality education and achieving higher levels because of the comparatively large population, which would result in a high-income generation capability. This will result in a committed investment in personal grooming activities using various personal care products. These products are increasingly incorporating food products and ingredients derived from them, such as Guanabana. This trend will, in turn, support the healthy market growth.

• Rising end-user applications is propelling the market growth

The food and beverage industry has experienced a convergence of cosmetics and food, allowing the successful integration of food ingredients in cosmetic applications. This is contributing to a plethora of developments in the nutricosmetics space, especially due to synergistic results. This resulted in adopting the beauty-from-within trend, which is partly expected to drive the guanabana market growth.

For urbanization, it is pertinent to note that according to the World Bank, by 2050, 70 % of the world population is forecasted to live in urban areas. Besides, urbanization would also add to the steady growth of the working female population, fuelling the demand for nutricosmetics through both offline and online channels. The spread of the internet to tier 2 and tier 3 cities and the proliferation of e-commerce have all contributed to the aforementioned. These increased urbanizations will fuel the demand for the guanabana and its related products.

What are the key geographical trends shaping the guanabana market?

By geography, the guanabana market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The major economies like China, Japan, India, and South Korea dominate the Asia-Pacific region. Some of the fastest-growing emerging economies are from this region, such as ASEAN countries.

With the rapid economic growth in China, different products related to guanabana are available in online and offline channels. For instance, there are 175 types of guanabana products available on alibaba.com. This increased variety of product segments will boost the demand for guanabana.

Key developments in the guanabana market:

The major guanabana market leaders are Guanabana de Canarias, Sunshine Naturals, Goya Foods, Inc., Gremberry Farms, OCATI, and Deli Food. These key players implement growth strategies such as product launches, mergers, acquisitions, etc., to gain a competitive advantage. For Instance,

• In April 2024, a project - "Enhancing Sanitary and Phytosanitary Measures (SPS) Capacity and Market Access for Grenadian Soursop Exports," was launched to help Grenada enhance its industry traceability and surveillance systems. This project would help to manage future pest risks and investigate potential diversification into new markets. It would be carried out by the Food and Agriculture Organization of the United Nations (FAO). It is funded in collaboration with the Ministry of Agriculture & Lands, Forestry, Marine Resources & Cooperatives in Grenada.

Guanabana market scope:

Report Metric	Details
Guanabana Market Size in 2025	US$138.311 million
Guanabana Market Size in 2030	US$211.408 million
Growth Rate	CAGR of 8.86%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Cultivation Type End-User Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Guanabana Market	Guanabana de Canarias Sunshine Naturals Goya Foods, Inc Gremberry Farms OCATI
Customization Scope	Free report customization with purchase

 

The guanabana market is analyzed into the following segments:

• By Cultivation Type
  • Conventional
  • Organic
  • Others
• By End-User
  • Food and Beverage
  • Pharmaceutical
  • Personal Care
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • Americas
    • USA
    • Others
  • Europe, Middle East and Africa
    • Germany
    • UK
    • Others
  • Asia Pacific
    • Japan
    • China
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

2.3. Data Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4.  Industry Value Chain Analysis

5. GUANABANA MARKET BY CULTIVATION TYPE

5.1. Introduction

5.2. Conventional

5.3. Organic

5.4. Others

6. GUANABANA MARKET BY END-USER

6.1. Introduction

6.2. Food And Beverage

6.3. Pharmaceutical

6.4. Personal Care

7. GUANABANA MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. GUANABANA MARKET BY GEOGRAPHY

8.1. Global Overview

8.2. Americas

8.2.1. United States

8.2.2. Others

8.3. Europe, Middle East and Africa

8.3.1. Germany

8.3.2. UK

8.3.3. Others

8.4. Asia-Pacific

8.4.1. Japan

8.4.2. China

8.4.3. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Emerging Players and Market Lucrativeness

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Guanabana de Canarias

10.2. Sunshine Naturals

10.3. Goya Foods, Inc

10.4. Gremberry Farms

10.5. OCATI

10.6. Deli Food

Guanabana de Canarias

Sunshine Naturals

Goya Foods, Inc

Gremberry Farms

OCATI

Deli Food