Global Tea Market Size, Share, Opportunities, And Trends By Type (Green Tea, Black Tea, White Tea, Herbal Tea, Others), By Distribution Channel (Online, Offline), By End-Use Application (Residential, Commercial), By Beverage Application (Hot Tea, Cold/Iced Tea), And By Geography- Forecasts From 2025 to 2030

The global tea market is estimated to grow at a CAGR of 6.34%, from US$79.765 billion in 2025 to US$108.457 billion by 2030. 

Tea has become one of the most popular beverages worldwide among people who prefer non-alcoholic beverages. It is expected to witness radical growth in the coming years because of the increasing tea culture in some parts of the world, such as China and India. It is also believed to have originated from there and spread worldwide in the last 2000 years. China's beverage, even today, has an essential stand in Chinese society. Currently, more than 1000 varieties of tea are available, and tea cultivation is carried out in more than 25 countries worldwide.

The increase in the consumption of ready-to-consume products is linked to shifts in consumer behavior, particularly regarding iced teas, which are refreshing and popular among millennials. The above facts are fuelling market growth over the forecast period. Another supporting factor is the growth in disposable income within the world's developing regions, which continues to promote tea consumption. It also makes it possible for continued demand, mainly in the Asia Pacific, where tea is forecast to grow consistently. High market growth prospects are predicted to develop due to the increasing awareness regarding the health benefits associated with tea. The diversifying range of tea products, from herbal tea and green tea to black tea, white tea, and many others, is very interesting for tea lovers and is a really enjoyable anticipation of market growth.

Moreover, tea sustainability is flourishing and widening the global tea market. The market has also been driven further by increasing demand for various applications of tea extracts in cosmetics and nutraceutical businesses. Geography-wise, Asia Pacific is expected to take the larger share of the global tea market because the region is the premium tea consumer, as they have a culture of drinking tea from a very young age. However, on the other hand, the fast-growing phenomenon of taking coffee worldwide could hinder market growth during the forecast period.

What are the drivers of the Global Tea Market?

• The increasing sustainably produced tea demand is expected to propel the global tea market expansion

The growing demand for sustainable tea production amid the increasing environmental awareness has increased the adoption of Voluntary Sustainability Standards (VSS) to address certain issues in the tea market and propagate market growth. These standards provide tea consumers with more sustainable options. The production of VSS-compliant tea is focused on meeting consumer preferences. It aims to maintain the tea sector's sustainability through agricultural practices that enable climate resilience and prevention of soil erosion, lower the use of pesticides, increase profitability for smallholders, and improve the worker's conditions that include the provision of rights to collective bargaining, sanitation, and clean drinking water. This was enabled through the development of certain VSS, and a consumer as an end-user can help produce sustainability by encouraging production standards related to voluntary steps taken in the supply chain.

This further created a virtuous circle whereby demand for sustainable tea improved tea growers' conditions. Eventually, the environmental conditions under which it is produced will create greater incentives for investment. In the beginning, the demand for sustainable tea was North American and Europe-based. This was to be utilized to become VSS and a green card to access the potentially lucrative markets continued in exports and meet growing domestic demands for the tea producers to have access to resources. Increasing instant mixed drink use is propelling the tea market's growth in the forecast period.

• The growing propensity for premixed instant beverages has been a primary propellant for tea market expansion

Increased preference for convenience food and beverage consumption has prompted increased demand for instant beverages such as instant tea, thus further propagating the market growth in the forecast period. The shift in lifestyle, particularly in developing countries and regions where home cooking was once common, reflects a growing trend away from traditional methods of preparing food and beverages. This change is indicative of broader cultural transformations. The growing urbanization and increased personal disposable and family income have increased the demand for such beverages. Women have also begun to earn equally as men in families and hence prefer instant beverage premix over time-consuming tea preparation.

Moreover, most of the developed regions are moving toward an individualistic lifestyle. In regions with higher disposable income, such as North America, consumers dislike spending time preparing food and strongly prefer recreational activities over home cooking. This promotes the demand for ready-to-made form food and beverage products, thus accelerating market growth in the forecast period. Additionally, different types of instant tea premixes in demand, including instant masala tea, eliachi tea, ginger tea, and lemon tea, support robust market growth beyond the forecast period in satisfying diverse customers worldwide.

Key developments in the Global Tea Market:

• May 2024-The new green tea portfolio developed by Lipton Teas and Infusions includes five newly reformulated blends along with fresh fruit flavors. The innovation is under the brand name Signature Blend, which includes Decaf, Lemon, Peach, and Honey Ginger. The 2 Cups to Goodness Campaign states the health benefits of taking two cups of green tea daily as the top source of flavonoids, which are naturally occurring bioactive found in tea, vegetables, and fruit. This new range started to roll out in major US retailers and e-commerce in May.
• January 2024- Tropical, FIFCO's main beverage line, released two limited editions of sugar-free, zero-calorie white teas with tangerine and raspberry flavors. These come in 500 mL and 2.5-liter formats, fortifying with vitamin C and antioxidants. The so-called "Summer Edition" was planned to be marketed from February until June 2024, perfect for having a nice time.

Global Tea Market Scope:

Report Metric	Details
Tea Market Size in 2025	US$79.765 billion
Tea Market Size in 2030	US$108.457 billion
Growth Rate	CAGR of 6.34%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Distribution Channel End-Use Application Beverage Type Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Tea Market	Tata Consumer Products Ltd Associated British Foods plc Nestlé ITO EN, LTD. Barry’s Tea
Customization Scope	Free report customization with purchase

The Global Tea Market is analyzed into the following segments:

• By Type
  • Green Tea
  • Black Tea
  • White Tea
  • Herbal Tea
  • Others
• By Distribution Channel
  • Online
  • Offline
• By End-Use Application
  • Residential
  • Commercial
• By Beverage Type
  • Hot Tea
  • Cold/Iced Tea
• By Geography
  • North America
    • USA
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • UAE
    • Israel
    • Saudi Arabia
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL TEA MARKET BY TYPE

5.1. Introduction

5.2. Green Tea

5.3. Black Tea

5.4. White Tea

5.5. Herbal Tea

5.6. Others

6. GLOBAL TEA MARKET BY DISTRIBUTION CHANNEL 

6.1. Introduction

6.2. Online

6.3. Offline

7. GLOBAL TEA MARKET BY END-USE APPLICATION

7.1. Introduction

7.2. Residential

7.3. Commercial

8. GLOBAL TEA MARKET BY BEVERAGE TYPE

8.1. Introduction

8.2. Hot Tea

8.3. Cold/Iced Tea

9. GLOBAL TEA MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Type

9.2.2. By Distribution Channel

9.2.3. By End-Use Application

9.2.4. By Beverage Application

9.2.5. By Country

9.2.5.1. USA

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Type

9.3.2. By Distribution Channel

9.3.3. By End-Use Application

9.3.4. By Beverage Application

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Type

9.4.2. By Distribution Channel

9.4.3. By End-Use Application

9.4.4. By Beverage Application

9.4.5. By Country

9.4.5.1. UK

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Type

9.5.2. By Distribution Channel

9.5.3. By End-Use Application

9.5.4. By Beverage Application

9.5.5. By Country

9.5.5.1. UAE

9.5.5.2. Israel

9.5.5.3. Saudi Arabia

9.5.5.4. Others

9.6. Asia Pacific

9.6.1. By Type

9.6.2. By Distribution Channel

9.6.3. By End-Use Application

9.6.4. By Beverage Application

9.6.5. By Country

9.6.5.1. Japan

9.6.5.2. China

9.6.5.3. India

9.6.5.4. Australia

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Taiwan

9.6.5.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Tata Consumer Products Ltd

11.2. Associated British Foods plc

11.3. Nestlé

11.4. ITO EN, LTD.

11.5. Barry’s Tea

11.6. Dilmah Ceylon Tea Company PLC

11.7. Celestial Seasonings, Inc.

11.8. Harney & Sons Fine Teas

11.9. Full Leaf Tea Company

11.10. Ohio Tea Company

Tata Consumer Products Ltd

Associated British Foods plc

Nestlé

ITO EN, LTD.

Barry’s Tea

Dilmah Ceylon Tea Company PLC

Celestial Seasonings, Inc.

Harney & Sons Fine Teas

Full Leaf Tea Company

Ohio Tea Company