Global Premium Messaging Market Size, Share, Opportunities, And Trends By Application (Inquiry And Search Related Services, Voting And Entertainment, Authentication Services, Notifications And Alerts, Promotional And Marketing Services, Others), By Traffic (Multi-Country, National), By Industry (Telecom And IT, BFSI, Retail And E-Commerce, Travel And Tourism, Media And Entertainment Enterprises, Others), And By Geography - Forecasts From 2025 To 2030

The premium messaging market will grow at a CAGR of 5.19% to reach US$118.51 billion in 2030 from US$92.02 billion in 2025.

The premium messaging services are widely used for participation in various types of contests or lucky draws being broadcast on TV or radio,  for spoil alerts, horoscopes, weather alerts or to participate in interactive radio or TV shows. Moreover, premium messaging are mostly text-based and are also used for making donations, subscription or voting services.

Few factors including the rising subscription base of mobile services, emphasis on improving customer interaction, and wide utilization of communication devices are responsible for the global growth of the premium messaging market. Moreover, the cost-effectiveness of SMS coupled with continuously dropping prices of premium messages and instant delivery of messages are some factors contributing to the market growth significantly. However, increasing instances of mobile messaging spam and the adoption of illegitimate routes for sending messages can hamper market growth.

Two-factor authentication has gained significant traction in recent years given the rise in the number of cyber-attacks and mobile messaging spam. Key features of SMS include instant delivery, high open rate, and cost-effectiveness. Despite the fact that only private financial institutions initially adopted two-factor authentication, this feature is now increasingly being implemented by companies across all industry verticals for numerous applications such as new registration authentication, password resets, and changes in user profile information.

Several sectors have adopted SMS services for various purposes in recent years. With the increase in the adoption of bringing your own device trend coupled with the boom in the concept during the year 2020, the demand has increased in several end-use sectors as well. 

Segmentation

By Application

Inquiry And Search Related Services

Voting And Entertainment

Authentication Services

Notifications And Alerts

Promotional And Marketing Services

Others

By Traffic

Multi-Country

National

By Industry

Telecom And IT

BFSI

Retail And E-Commerce

Travel And Tourism

Media And Entertainment Enterprises

Others

By Geography

North America

USA

Canada

Mexico

South America

Brazil

Argentina

Others

Europe

Germany

France

UK

Others

Middle East & Africa

Saudi Arabia

UAE

Others

Asia Pacific

China

India

Japan

South Korea

Taiwan

Thailand

Indonesia

Others