Global Paper Coating Materials Market Size, Share, Opportunities, And Trends By Product (Kaolin Clay, Titanium dioxide, Calcium Carbonate (Ground Calcium Carbonate, Precipitated Calcium Carbonate), Starch, Others), By Coating Method (One Side, Both Sides), And By Geography - Forecasts From 2025 To 2030

The global paper coating materials market is estimated to reach US$2.956 billion by 2030 from US$2.478 billion in 2025, growing at a CAGR of 3.59%.

Paper coating material is a product that can be used on papers to alter their characteristic or enhance their effectiveness on specific uses. Paper coating materials have special properties; for instance, they enhance the solubility of the material in printing, enhance its physical strength, enhance its resistance to moisture and other unfavorable weather conditions, and are even used for beautification.

The paper coating materials market is expanding globally stimulated by the increasing concerns and legal standards about environment-friendly packaging materials and technological advancement in enhancing the qualities of paper coating materials.

In addition to this, with the growth in e-commerce and online shopping, packaging made using coated paper is on the rise.

For instance, according to IBEF, the Indian e-commerce market is expected to reach around US$185 billion in the year 2026 from US$83 billion in 2022. The increasing number of internet users and smartphones is a significant factor that is driving the e-commerce market in India. Consequently, the FMCG market has also grown substantially in India, where it reached US$167 billion in 2023 from USD$114 billion in 2020. This growth requires the utilization of corrugated packaging and printing media to improve the facade of the brand and the perceived worth of the product during delivery.

What are the global paper coating materials market growth drivers?

• Growing demand for paper coating materials in the packaging industry

The growing need for packaging materials in various sectors is expected to propel the market for paper coating materials. With the increase in consumers’ awareness of both packaging performance and the aesthetic value of coated paper products, the need to upgrade the products in the subject area has become inevitable. This demand is also arising with the increase in the uptake of online shops and deliveries as the company wishes the goods packed safely in transit and as additional entertainment to un-box the package. In addition, the material further offers mechanical and chemical protection and improved printability.

As per the International Trade Administration, packaging material production accounted for 1.8 percent of Mexico's overall GDP in 2022. The packing machinery sector has favorable prospects for American exporters due to its innovative technology and proximity. Additionally, according to the Packaging Machinery Manufacturers Institute (PMMI), Mexico imports packaging equipment from the United States in a substantial amount, coming only after Germany and Italy.

Alongside this, as per the Packaging Industry Association of India, the Indian Packaging Industry is expected to be US$204.81 billion in 2025. The Chinese packaging industry, on the other hand, is expected to register a CAGR of 13.5% by 2025, as stated in Sea Circular.

Besides this, the focus on environmental sustainability encourages the use of recyclable and bio-based coating materials, which comply with legal requirements and customer preferences for environmentally friendly packaging options. To reduce its environmental impact, Electrolux Group deployed recycled and paper-based packaging in March 2023, as well as a 70% decrease in ink consumption. Starting in 2023, Electrolux and AEG small appliances received new packaging. The packaging is made from paper-based materials and FSC certified and features a four-color process using 70% less ink. In addition, the frequency of package changes was cut in half by applying stickers to distinguish between similar goods. This strategy tried to minimize packaging waste mainly by ensuring that multiple goods could fit in the same box.

• Growth of the global demand for kaolin clay

Kaolin is a hydrated aluminum silicate crystalline mineral formed from many years of hydrothermal decomposition. It is used in the coating of paper for the improvement of the paper's appearance. It gives glossiness, smoothness, brightness, and opacity to the paper. The advantages of the material are its usage, saving costs, and fostering more sustainable processes. Further, the easy accessibility of the kaolin clay paved the way for its increased usage.

In May 2024, Allup Silica announced its 1.2-billion-tonne kaolin exploration target in its Pink Bark project near Esperance in Western Australia. This could give 700 million to 1.2 billion tonnes of kaolin to the company. Kaolin clay is used in paper and packaging applications, the ceramics industry, and cosmetics. The growing demand from the e-commerce industry gives a boost to the demand for packaging material and paper coating materials related to the paper coating industry in the market. In 2022, the total sales of health and personal care were US$ 9,995 million and jumped to US$10,320 million in 2023.

What are the key geographical trends shaping the global paper coating materials market?

• The Asia Pacific region is expected to witness significant growth in the global paper coating material market.

The Asia-Pacific region is expected to maintain a significant share. This is due to increased construction activity and residential development in countries such as India and China. The growth is further coupled with the growth in the packaging industry in emerging nations.

The APAC region is continuously experiencing urbanization and development in infrastructure, primarily China & India, showing higher uses of packaging & printing on paper. Two of the most obvious areas that have been fuelled by the growth in the food and packaging industries are the emerging economies that have seen a considerable rise in the consumption level of coated paper.  Increased multiculturalism and awareness for environmentally friendly products also create demand for new multifunctional coatings for paper, which improve its characteristics.

China is experiencing significant growth in the paper coating materials market due to several key factors, such as the rapid growth of urbanization and infrastructure in China, which is the key factor to the growth of paper-based packing and prints. This has been driven mainly by the upsurge ending industries like the food industry and consumer goods industries hence causing a rise in the consumption of coated paper. The increase in population density, as well as the economic growth from the increasing disposable income, set China’s consumer market on a trajectory where it demands and requires improved paper coating materials to fulfill its demand for high-quality packaged and branded paper products. In this regard, China witnessed an increase in its disposable income, reaching 51,821 CNY in 2023 from 49,282.94 CNY in 2019. Whereas the disposable personal income in China is averaged at 51,821.00 CNY in 2023, reaching an all-time high. 

Key developments in the global paper coating materials market:

• In March 2024, Archroma, a global leader in specialty chemicals, announced the launch of Cartaseal OGB F10, a superior quality PFAS-free barrier coating. The coating allows resistance to oil and grease and is a form of water-based coating. The coating also offers recyclability and repulpablity.

The Global Paper Coating Materials Market is analyzed into the following segments:

• By Product
  • Kaolin Clay
  • Titanium Dioxide
  • Calcium Carbonate
    • Ground Calcium Carbonate
    • Precipitated Calcium Carbonate
  • Starch
  • Others
• By Coating Method
  • One Side
  • Both Sides
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific Region
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL PAPER COATING MATERIALS MARKET BY PRODUCT 

5.1. Introduction

5.2. Kaolin Clay

5.3. Titanium Dioxide

5.4. Calcium Carbonate

5.4.1. Ground Calcium Carbonate

5.4.2. Precipitated Calcium Carbonate

5.5. Starch

5.6. Others

6. GLOBAL PAPER COATING MATERIALS MARKET BY COATING METHOD

6.1. Introduction

6.2. One Side

6.3. Both Sides

7. GLOBAL PAPER COATING MATERIALS MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Product

7.2.2. By Coating Method

7.2.3. By Country

7.2.3.1. United States

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Product

7.3.2. By Coating Method

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Product

7.4.2. By Coating Method

7.4.3. By Country

7.4.3.1. United Kingdom

7.4.3.2. Germany

7.4.3.3. France

7.4.3.4. Spain

7.4.3.5. Others

7.5. Middle East and Africa

7.5.1. By Product

7.5.2. By Coating Method

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Israel

7.5.3.4. Others

7.6. Asia Pacific

7.6.1. By Product

7.6.2. By Coating Method

7.6.3. By Country

7.6.3.1. Japan

7.6.3.2. China

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Indonesia

7.6.3.6. Thailand

7.6.3.7. Taiwan

7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Omya AG

9.2. Michelman, inc.

9.3. Archroma (The SK Capital Partners Group)

9.4. DuPont

9.5. Asia Pulp & Paper (APP) (Sinar Mas)

9.6. Eastman Chemical Company

9.7. BASF SE

9.8. Ingredion

9.9.  Nippon Paper Industries Co., Ltd.

9.10. Koehler Paper

9.11. Hi-Chem Co., Ltd.

9.12. Ahlstrom 

Omya AG

Michelman, inc.

Archroma (The SK Capital Partners Group)

DuPont

Asia Pulp & Paper (APP) (Sinar Mas)

Eastman Chemical Company

BASF SE

Ingredion

Nippon Paper Industries Co., Ltd.

Koehler Paper

Hi-Chem Co., Ltd.

Ahlstrom