Global Packaged Juice Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Source (Fruit Juice, Vegetable Juice), By Pressing Method (Hydraulic Press (Cold Pressed Juice), Centrifugal (Normal Juice)), By Content (Sugar, Sugar-free, With Pulp, Without Pulp), By Product Type (Normal, Sparkling), By Packaging Method (Glass Bottle, Cans, Tetra Pak, Others), By Distribution Channel (Online, Offline (Hypermarkets, Convenience Stores, Others)), And Geography - Forecasts From 2022 To 2027

The global packaged juice market is evaluated at US$101.258 billion for the year 2020, growing at a CAGR of 0.98% to reach the market size of US$108.400 billion by the year 2027.

Cold-pressed juice is getting increasingly popular among consumers and gaining immense popularity owing to its excellent quality of preserving the nutritional content of packaged juices.

Cold processed juices are a type of juices that are prepared by using a hydraulic press to extract the juices from other vegetables or fruits of choice. The hydraulic press is used after extracting pulp from the selected fruits or vegetables, and in this way, these products can retain the nutritional content of the fruits and vegetables used. By processing method, cold-pressed juices are estimated to increase their share over the forecast period since they are made using the complete pulp of fruits and vegetables and have no other added ingredients. In addition, there are brands such as Raw Pressery and BluePrint, which are making different types of cold-pressed juices available and contributing to the market share the segment holds.

The preference for freshly squeezed juice by health-conscious and fitness-enthusiast consumers is acting as a restraint on the market’s growth.

The packaged juices that are sold are very low in fiber content, whereas they contain high amounts of fructose, which can lead to an increase in the insulin levels of the body. Fitness enthusiasts and health-conscious individuals, on the other hand, prefer freshly squeezed juices to packed juices as they do not want to put a high amount of sugar in their bodies and lead a healthy lifestyle. This factor is leading to an increase in the demand for freshly packaged juice and restraining the packaged juices market’s growth.

Furthermore, effective techniques are being used increasingly by different market players that are involved in developing the food and beverage sector and manufacturing juices, such as product offerings and product launches, that are bolstering the market’s growth over the forecast period.

Tetra Pak packaged juices are preferred more by consumers over the glass and canned juices as Tetra Pak juices have a better shelf life and can retain freshness and taste for a longer period.

Tetra Pak is a packaging technology that is used to package different types of food and beverages to increase their shelf life. This packaging solution makes use of 6-layer packaging technology and effectively retains the colors, flavors, and nutritional elements of the juice and can be stored fresh for longer periods. There, consumers prefer to consume and purchase Tetra Pak juices over canned and glass bottle packaged juices, which is the actor responsible for the market share this segment holds.

Because of rising health consciousness and awareness among individuals to live a healthy life, the North American region is expected to hold a significant share over the forecast period.  On the other hand, the Asia Pacific region is anticipated to show noteworthy growth prospects during the forecast period.

The North American region is estimated to hold a considerable market share over the forecast period because consumers are getting increasingly health-conscious and self-aware, due to which they are shifting to juices instead of aerated drinks. Moreover, some of the market players, such as IZZE, are offering sparkling juices to Nimoy the taste of aerated drinks, and encouraging consumers to purchase their products.

On the other hand, the Asia Pacific region holds noteworthy growth prospects during the forecast period. This is attributed to the fact that there is a new variety of products being launched by the different globally popular market players, such as Tropicana. In addition, efforts are being made by brands such as RAW  Pressery to make cold-pressed juices popular in countries such as India to cater to the population looking for no-sugar and healthy juices.

Recent Development

• Fruity juice, a blend of fruit juice, water, and electrolyte, was introduced by PepsiCo in 2021 to help consumers stay hydrated. This product is aimed at teenagers, who will be the product's key consumers. It comes in three flavours and comes in 35oz bottles with no sugar and 60 calories.
• Naked Juice Company debuted its new smoothie in 2022, which features orange and lime tastes. According to the corporation, the new launch will draw consumers to the brand and enable the company to flourish because it will be able to satisfy evolving consumer tastes.
• The Hain Celestial Group, Inc., acquired the snack brands ParmCrisps and Thinsters in 2021. As per the company, the approach behind this acquisition is to offer customers fruit and vegetable juice with every purchase, thereby attempting to build a brand image and maintain a position of dominance.
• Because consumers are gravitating toward organic products, Evolution Fresh, Inc., a subsidiary of Starbucks Corporation, launched Organic Celery Glow in 2020. Because consumers are gravitating toward organic products, the company is manufacturing pure natural and organic products, which will allow the company to expand its business.

COVID-19 Impact on Packaged Juice Market

Because of the health benefits of bottled fruit juice, consumption has surged globally throughout the continuing COVID-19 epidemic. This was because people grew more conscious of their health. There was a shift in consumer purchasing habits. Consumers chose e-commerce websites over retail stores because they were hoarding fruit juice for in-home consumption due to the shutdown of specific retail locations. The Coca-Cola Company, a major player in this market, announced that the fruit drink Maaza sold more than carbonated drinks during the pandemic. This rapid change, as per the company, was caused by a shift in consumer preferences for the drinks.

Global Packaged Juice Market Scope:

Segmentation:

• By Source
  • Fruit Juice
  • Vegetable Juice
• By Pressing Method
  • Hydraulic Press (Cold Pressed Juice)
  • Centrifugal (Normal Juice)
• By Content
  • Sugar
  • Sugar-free
  • With Pulp
  • Without Pulp
• By Product Type
  • Normal
  • Sparkling
• By Packaging Method
  • Glass Bottle
  • Cans
  • Tetra Pak
  • others
• By Distribution Channel
  • Online
  • Offline
    • Hypermarkets
    • Convenience Stores
    • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Saudi Arabia
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others

Tropicana Products, Inc.

Dabur India Limited

Sunkist Growers Inc, USA

ITC B NATURAL

The Coca-Cola Company

IZZE

Snapple Beverage Corp

Rakyan Beverages

Dole Packaged Foods LLC

Hector Beverages Private Limited