Global Online Baby Care Products Market Size, Share, Opportunities, And Trends By Type (Baby Food (Dried Baby Food, Milk Formula, Others), Baby Skin Care Products (Lotions, Creams, Others), Baby Hair Care Products (Oils, Shampoo, Others), Baby Safety and Convenience Products (Prams, Strollers, Others)), By Platform (Mobile, PC/Tablets), And By Geography – Forecast From 2025 To 2030

The global online baby care products market is expected to grow at a CAGR of 13.27%, reaching a market size of US$86.491 billion in 2030 from US$46.408 billion in 2025.

Baby care products are specifically designed, formulated, and manufactured for consumption in any form by infants around the globe. Baby care products include a wide category of products, like oils, creams, lotions, powders, strollers, milk formulas, and dried food, among others. The online baby care products market deals with the baby care industry which offers its products in the online landscape globally.

The increasing global population is expected to boost the global online baby care products market. The World Bank, in its data, stated that the global population is increasing at a constant pace, which was estimated at 7.89 billion in 2021 and 7.95 billion in 2022, growing to 8.02 billion in 2023. The organization further stated that although the fertility rate of the global population witnessed a decline, which was recorded at 2.3 births per woman in 2022, the global population is further expected to grow at a constant rate.

What are the Global online baby care products Market Drivers?

• Widespread adoption of smartphones is increasing the global online baby care products market.

The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behaviour, the market is expected to experience sustained growth in the coming years.

• Increasing internet penetration is anticipated to increase the market growth.

The increase in internet penetration is a key driver of growth in the online baby care products market. As internet penetration increases, more people gain access to online platforms. This expanded customer base allows online retailers to reach a larger audience, including individuals who may not have easy access to physical baby care product stores. Parents, especially those with young children, often face time constraints and find it challenging to visit physical stores. Online shopping allows them to browse and purchase baby care products at any time and from anywhere, providing a hassle-free shopping experience.

Moreover, the International Telecommunication Union (ITU), in its global individuals using the internet data, stated that the internet penetration globally reached about 67% in 2023. The agency further stated that in 2021, only about 4.9 billion individuals had access to the internet, which increased to 5.1 billion in 2022. In 2022, the total population using the internet reached about 5.4 billion.

The global online baby care products Market is analyzed into the following segments.

• Baby food and milk formula hold a considerable market share.

The milk formula market is expected to grow significantly as this segment allows product variations to meet specific requirements. This includes formulas for different age groups (such as newborns, infants, and toddlers) and specialized formulas for infants with specific health conditions or allergies. The decision to use milk formula is a personal choice made by parents, influenced by various factors such as convenience, lifestyle, medical conditions, and personal preferences. Some parents may combine breastfeeding with formula feeding, while others rely solely on milk formula. Moreover, some key products have contributed to the growth of the milk formula segment in the baby food industry. For instance, Danone provides a blend of dairy and plant-based baby formula Aptamil, suitable for vegetarian, flexitarian, and plant-based diets.  It consists of 60% plant-based protein mixed with dairy protein.

Geographical Outlook of the Global Online Baby Care Products Market:

• North America is witnessing exponential growth during the forecast period.

In the United States, the rising trends of urbanization and booming internet penetration are major factors that will a significant role in boosting the demand for online baby care products in the coming years. Moreover, the growing adoption of smartphones will provide additional impetus to market growth with more accessibility and convenience in the selection of baby care products through online platforms. For instance, as per the GSMA, the adoption of smartphones across the United States will expand from 84% in 2022 to 89% by 2030. This highlights lucrative prospects since online shopping provides users with a hassle-free shopping experience.

Additionally, the rising proportion of working women in developed economies such as the United States is anticipated to propel the online sales of baby care products. This is due to the time constraints and challenges associated with multiple visits to physical stores.

Key Launches in the Global Online Baby Care Products Market:

• In September 2024, Nestle signed an agreement with MODON to establish its first food factory in Saudi Arabia with a 270-million-riyal investment and will be located in Jeddah's Third Industry city aiming to increase local food production.
• In February 2024, MamyPoko Pants introduced Extra Absorb Pants with over 30 patented innovations. It is stated that the diapers have an absorbency of up to 60%.

The global online baby care products market is segmented and analyzed as follows:

• By Type
  • Baby Food
    • Dried Baby Food
    • Milk Formula
    • Others
  • Baby Skin Care Products
    • Lotions
    • Creams
    • Others
  • Baby Hair Care Products
    • Oils
    • Shampoo
    • Others
  • Baby Safety and Convenience Products
    • Prams
    • Strollers
    • Others
• By Platform
  • Mobile
  • PC/Tablets
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Processes

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. CXO Perspective

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View 

5. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY TYPE

5.1. Introduction

5.2. Baby Food

5.2.1. Dried Baby Food

5.2.2. Milk Formula

5.2.3. Others

5.3. Baby Skin Care Products

5.3.1. Lotions

5.3.2. Creams

5.3.3. Others

5.4. Baby Hair Care Products

5.4.1. Oils

5.4.2. Shampoo

5.4.3. Others

5.5. Baby Safety and Convenience Products

5.5.1. Prams

5.5.2. Strollers

5.5.3. Others

6. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY PLATFORM

6.1. Introduction

6.2. Mobile

6.3. PC/Tablets

7. GLOBAL ONLINE BABY CARE PRODUCTS MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Type

7.2.2. By Platform

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Type

7.3.2. By Platform

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Type

7.4.2. By Platform

7.4.3. By Country

7.4.3.1. UK

7.4.3.2. Germany 

7.4.3.3. France

7.4.3.4. Italy

7.4.3.5. Spain

7.4.3.6. Others

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Platform

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Platform

7.6.3. By Country

7.6.3.1. China 

7.6.3.2. Japan

7.6.3.3. South Korea

7.6.3.4. India

7.6.3.5. Indonesia

7.6.3.6. Thailand

7.6.3.7. Taiwan

7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Nature's One

9.2. Nestlé

9.3. Johnson and Johnson

9.4. Himalaya Wellness Company

9.5. Mamaearth

9.6. The Honest Company, Inc.

9.7. Amishi Consumer Technologies Private Limited (MyGlamm)

9.8. Redsbaby

9.9. A.G Industries

9.10. Orchid Lifescience

9.11. HCP Wellness Private Limited.

9.12. Pigeon Corporation

9.13. Chemco Group.

9.14. Eightex Incorporated.

9.15. Amaira Herbals

9.16. Mothercare Inc.

9.17. Procter & Gamble

Nature's One

Nestlé

Johnson and Johnson

Himalaya Wellness Company

Mamaearth

The Honest Company, Inc.

Amishi Consumer Technologies Private Limited (MyGlamm)

Redsbaby

A.G Industries

Orchid Lifescience

HCP Wellness Private Limited.

Pigeon Corporation

Chemco Group.

Eightex Incorporated.

Amaira Herbals

Mothercare Inc.

Procter & Gamble