Global Men’s Grooming Products Market Size, Share, Opportunities, And Trends By Product (Skin Care (Creams, Facewash, Others), Hair Care (Oils, Shampoos, Others), Shave Care (Shaving Cream, Pre-Shave Lotion, After-Shave Lotion, Others), Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

The global men's grooming products market was valued at USD 70.149 billion in 2025, and it is anticipated to grow to USD 93.419 billion in 2030, with a CAGR of 5.90%.

Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products, rising disposable income, and living standards are also expanding the market.

What are the Global Men’s Grooming Products Market Drivers?

• The burgeoning consumer needs are leading to increased investments by key market players in R&D and develop new products.

The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to grow in the coming years. For instance, in April 2024, Piramal Pharma Limited's Consumer Products Division (CPD) entered into the men's personal grooming category with the launch of the BOHEM product range. This includes a Hair Removal Spray, a Beard Growth Oil, and an Underarm Roll-On. With BOHEM, Piramal Pharma aims to shift the grooming culture among men towards more inclusive self-care routines, leveraging scientifically proven ingredients for tangible results.

Furthermore, the burgeoning requirements of males to uplift their social image at various gatherings because of the rising societal pressure to look well-groomed is also fuelling the men's grooming products market growth in the next five years. The growing penetration of the e-commerce industry and the rising usage of social media platforms are leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.

• Rapid urbanization is boosting the demand.

Urbanization is playing an essential role in driving the demand for male grooming products. Urbanization leads to better access to several distribution channels, positively impacting market growth in the coming years. Especially in developing economies, there is an increase in the urban population in countries such as India, China, and Indonesia.

The growing disposable income and rising standards of the urban population are leading to increased consciousness regarding raising personal standards. In turn, this is fuelling the desire for personal grooming to uphold personal hygiene and to present a positive image in society. According to the World Meter, the percentage of the urban population in China is expected to be at 66.4% in 2024, which is anticipated to reach 86.6% in 2050. 

Similarly, over 151 million people are currently living in Indonesia, which is expected to reach 220 million in 2045. Additionally, according to the report by the UN Department of Economic and Social Affairs' research projects, by 2050, 68% of the world's population will live in urban areas, with significant increases in Asia and Africa. These elements are expected to increase demand for male grooming products shortly and expand market growth prospects over the forecast period and beyond.

Segment Analysis of the Global Men’s Grooming Products Market:

• Skin Care segment to show robust growth

Based on product, the global men's grooming products market has been segmented into skincare (creams, facewash, others), haircare (oils, shampoos, others), and shave care (shaving cream, pre-shave lotion, after-shave lotion), and others. The skin care segment is expected to show notable growth over the forecast period on account of growing concerns among males regarding the proper care of their skin. Furthermore, the rising adoption of anti-aging creams is also bolstering the growth of this segment throughout the forecast period.

The hair care segment is anticipated to hold a noteworthy market share because men worldwide are widely adopting hair products, including gels, sprays, oils, and creams. In the coming five years, it is also projected that the expanding modeling business will increase the segment's sizeable proportion. The shave care segment is also projected to show substantial growth during the coming years as the growing adoption of products such as beard oils, beard wax, and beard wash are the main growth factors of this segment throughout the forecast period.

The offline segment is expected to hold a significant market share.

Based on the distribution channel, the global men's grooming products market has been classified online and offline. The offline segment is projected to hold a noteworthy share in the global market owing to the high purchase of these products through offline channels such as supermarkets, hypermarkets, and other retail stores. However, developing and developed economies worldwide are widely adopting online distribution methods due to the expanding e-retail industry.

• North America is predicted to hold a substantial market share.

Based on geography, the global men's grooming products market has been segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific.

The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to personal care and grooming concerns in countries like the United States and Canada.

Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. The increasing urban population, along with the expansion of distribution channels, are some of the key factors supplementing the market growth in the APAC region during the next five years.

Key Developments in the Global Men’s Grooming Products Market

• In April 2024, the Shop, the community-building brand of LeBron James and Maverick Carter's The SpringHill Company, officially launched The Shop Men's Grooming Line, exclusively at Walmart stores. With skincare, hair care, and beard care products designed to help men of every age find their confidence, the line was created to empower men of all ages to embrace and celebrate the importance of personal care.
• In March 2022, Denver, India's one of the top grooming and fragrance brands, launched a wide range of advanced and top-notch self-care products for men. The new portfolio additions include a beard comb, beard oil, and body wash. Furthermore, all the offerings are imbued with 100% natural essential oils and vitamins, keeping their beard smooth and luxurious.

The Global Mans Grooming Products market is segmented and analyzed as follows:

• By Product
  • Skin Care
    • Creams
    • Facewash
    • Others
  • Hair Care
    • Oils
    • Shampoos
    • Others
  • Shave Care
    • Shaving Cream
    • Pre-Shave Lotion
    • After-Shave Lotion
    • Others
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.1.1. Growing Demand for Packaging

4.1.2. Increasing Focus on Sustainability

4.2. Market Restraints

4.2.1. Environmental Concerns

4.2.2. High Production Cost

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY PRODUCT

5.1. Introduction

5.2. Skin Care

5.2.1. Creams

5.2.2. Facewash

5.2.3. Others

5.3. Hair Care

5.3.1. Oils

5.3.2. Shampoos

5.3.3. Others

5.4. Shave Care

5.4.1. Shaving Cream

5.4.2. Pre-Shave Lotion

5.4.3. After-Shave Lotion

5.5. Others

6. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction

6.2. Online

6.3. Offline

7. GLOBAL MEN'S GROOMING PRODUCTS MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. USA

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Others

7.4. Europe

7.4.1. Germany

7.4.2. France

7.4.3. United Kingdom

7.4.4. Spain

7.4.5. Italy

7.4.6. Others

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. UAE

7.5.3. South Africa

7.5.4. Others

7.6. Asia Pacific

7.6.1. China

7.6.2. Japan

7.6.3. South Korea

7.6.4. India

7.6.5. Indonesia

7.6.6. Thailand

7.6.7. Taiwan

7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Emerging Players and Market Lucrativeness

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

9.1. Procter & Gamble

9.2. Unilever

9.3. Beiersdorf

9.4. Reckitt Benckiser Group plc

9.5. L'Oréal S.A.

9.6. Marico

9.7. Estée Lauder Companies

9.8. Brickell Men's Products

9.9. Shiseido Company, Limited

9.10. The Man Company

Procter & Gamble

Unilever

Beiersdorf

Reckitt Benckiser Group plc

L'Oréal S.A.

Marico

Estée Lauder Companies

Brickell Men's Products

Shiseido Company, Limited

The Man Company