Global Men’s Grooming Products Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Product (Skin Care (Creams, Facewash, Others), Hair Care (Oils, Shampoos, Others), Shave Care (Shaving Cream, Pre-Shave Lotion, After-Shave Lotion, Others), Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The global men's grooming products market was valued at US$51.044 billion in 2020.

Due to increasing awareness of the importance of personal grooming among men worldwide, the market for men's grooming products is expected to grow significantly during the forecast period. The demand for personal care products is also driving the market's significant rise along with rising disposable income and rising standards of living.

In addition, the burgeoning consumer needs are leading to increased investments by key players in the market to increase their R&D investments and develop new products.

The expansion of the product portfolio to cater to the growing consumer requirements also shows the market's potential to grow in the coming years. For instance, Marico, one of the top consumer goods businesses in India, announced the release of a new line of high-end male grooming products under its flagship male grooming brand, Studio X, in March 2018.

Furthermore, the burgeoning requirements of males for uplifting their social image at various gatherings because of the rising societal pressure for looking well-groomed are also fuelling the men's grooming products market growth during the next five years. The growing penetration of the e-commerce industry, along with the rising usage of social media platforms, is leading to the wide adoption of grooming products. Additionally, the ever-evolving male fashion trends are driving the introduction of numerous offerings and a rise in consumer uptake.

One of the main factors boosting the demand is rapid urbanization.

Urbanization is playing an essential role in driving the demand for male grooming products. Urbanization leads to better access to several distribution channels, which is positively impacting market growth during the coming years. Especially in developing economies, there is an increase in the urban population in countries such as India, China, and Indonesia. The growing disposable income along with the rising standards of the urban population is leading to an increase in the consciousness regarding raising personal standards also. In turn, this is fueling the desire for personal grooming in order to uphold personal hygiene and to present a positive image in society. According to the World Bank Group, the percentage of the urban population in China increased from 46.539% in 2008 to 59.152% by 2018. Similarly, in Indonesia, it reached 55.325% by 2018 from 48.335% in 2008. Additionally, according to the report by the  UN Department of Economic and Social Affairs' research projects, by 2050, 68 percent of the world's population will live in urban areas, with significant increases in Asia and Africa. All of these elements are expected to increase demand for male grooming products in the near future and expand market growth prospects over the forecast period and beyond.

Skin Care segment to show robust growth

On the basis of product, the global men's grooming products market has been segmented into skincare (creams, facewash, others), haircare (oils, shampoos, others), and shave care (shaving cream, pre-shave lotion, after-shave lotion), and others. The skin care segment is expected to show notable growth over the forecast period on account of growing concerns among males regarding the proper care of their skin. Furthermore, the rising adoption of anti-ageing creams is also bolstering the growth of this segment throughout the forecast period.

The hair care segment is anticipated to hold a noteworthy share in the market because there is wide adoption of hair products by men throughout the globe, which includes gels, sprays, oils, and creams, among others. In the coming five years, it is also projected that the expanding modelling business will increase the segment's sizeable proportion. The shave care segment is also projected to show substantial growth during the coming years as the growing adoption of products such as beard oils, beard wax and beard wash are the main growth factors of this segment throughout the forecast period.

The offline segment is expected to hold a significant share of the market

Based on the distribution channel, the global men's grooming products market has been classified online and offline. The offline segment is projected to hold a noteworthy share in the global market owing to the high purchase of these products through offline channels such as supermarkets, hypermarkets, and other retail stores. However, both developing and developed economies around the world are adopting online distribution methods widely as a result of the expanding e-retail industry.

North America to hold a substantial share

On the basis of geography, the global men's grooming products market has been segmented based on North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The North American region is projected to hold a notable share throughout the forecast period because of the high use of numerous male grooming products due to concerns regarding personal care and grooming in countries like the United States and Canada. Due to the rising concerns about personal hygiene and personal care, the market in the Asia Pacific area is predicted to rise at a respectable rate over the next five years. Also, the increasing urban population, along with the expansion of distribution channels, are some of the key factors supplementing the market growth in the APAC region during the next five years.

Key Developments in the Market

• In March 2022, Denver, India's one of the top grooming and fragrance brands, launched a wide range of advanced and top-notch self-care products for men. The new portfolio additions include a beard comb, beard oil, and body wash. Furthermore, all the offerings are imbued with 100% natural essential oils and vitamins, keeping their beard smooth and luxurious.
• In October 2021, Good Glamm Group's DTC brand My Glamm announced the acquisition of the Delhi-based Lifestyle and digital media platform, ScoopWhoop. The acquisition signals the group's entry into the fast-growing men's grooming category's content-to-commerce area. The size of the transaction was undisclosed.
• In September 2021, CavinKare announced its entry into the men's grooming market as part of its CavinKare 2.0 expansion strategy. Through this development, the company offered a wide range of products to meet the hair and body care demands of urban males by launching its first pure-play men's personal care brand, BIKER'S. The company also introduced the first line of shampoo products. 

COVID-19 Insights:

The COVID-19 pandemic had a negative impact on the global men’s grooming market. Financial restraints were imposed on many consumers as a result of the rise in infection cases, the closing of the manufacturing plants, the disruption of the supply and demand chains, the reduction in the workforce, and the worldwide economic downturn. As a result, customers grew thrifty and cut back on their purchases of cosmetics and other lifestyle goods. Another key element that had an effect on the cosmetic sector was the worldwide closure of thousands of perfumeries and millions of salons.

Global Men’s Grooming Products Market Scope:

Segmentation

• By Product
  • Skin Care
    • Creams
    • Facewash
    • Others
  • Hair Care
    • Oils
    • Shampoos
    • Others
  • Shave Care
    • Shaving Cream
    • Pre-Shave Lotion
    • After-Shave Lotion
    • Others
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Italy
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • South Africa
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global men’s grooming products market?
A1. The men's grooming products market was valued at US$51.044 billion in 2020.

Q2. Who are the major players in the men’s grooming products market report?
A2. Prominent key market players in the men’s grooming products market include Procter & Gamble, Unilever, Beiersdorf, Reckitt Benckiser Group plc, and ITC Limited, among others. 

Q3. How is the global men’s grooming products market segmented?
A3. The global men’s grooming products market is segmented by product, distribution channel, and geography.  

Q4. What factors are anticipated to drive the men’s grooming products market growth?
A4. Due to increasing awareness of the importance of personal grooming among men worldwide, the men’s grooming products market is expected to grow significantly during the forecast period.

Q5. Which region holds the largest market share in the men’s grooming products market?
A5. North America is projected to hold a notable share of the men’s grooming products market because of the high use of numerous male grooming products due to concerns regarding personal care and grooming in the region.

Procter & Gamble

Unilever

Beiersdorf

Reckitt Benckiser Group plc

L'Oréal S.A.

Marico

Estée Lauder Companies

O'Douds

Brickell Men's Products

Shiseido Company, Limited