Global Fruit Juice Market Size, Share, Opportunities, And Trends By Concentration (Concentrate, Non-Concentrate), By Type (Shelf Stable, Frozen, Chilled Ready–To-Serve, Others), By Flavor (Single Fruit Flavor, Apple, Mango, Orange, Lemon, Fruit Mixed), By Category (Organic Juices, Carbonated Juices, Naturally Sweetened (No Artificial Sweetener), Health Juice, Pre-Biotic And Pro-Biotic, Others), And By Geography - Forecasts From 2024 To 2029

The fruit juice market is projected to witness a CAGR of 6.46% during the forecast period to reach a total market size of US$209.513 billion by 2029, up from US$153.172 billion in 2024. 

Fruit juice is a non-fermented product made by squeezing or macerating fruits through a mechanical process intended for direct consumption. They have various benefits such as avocado juice improving overall energy, watermelon juice ensuring the body stays hydrated and assists in metabolism, lemon juice fights against viral infections, papaya juice promoting healthy digestion, and pineapple juice reduces cholesterol levels. Fruit juice is one of the most frequently consumed beverages globally due to its refreshing taste and longer shelf life.

Fruit juices assist in improving general health, lowering illness risk, and cleansing the body, all of which are important for overall health. Moreover, the growing presence of distribution channels like supermarkets, convenience stores, and online retail is also enhancing the rise in the market growth especially e-commerce platforms as they provide customers with a wide range of products for diverse brands to choose from with recommendations and convenience home delivery resulting in the market expansion during the forecasted years.

Fruit Juice Market Drivers:

• The rising health concern among people is boosting the demand for fruit juice globally.

The fruit juice demand is being driven by rising worldwide health concerns. Fruit juice contains vital nutritional components, and a lack of them can contribute to a variety of ailments and disorders. As a result, the nutritional advantages of fruit and vegetable juice serve as a motivator for their intake. For instance, orange juice is widely regarded as one of the healthiest beverages due to its potential to strengthen the immune system, minimize symptoms of aging, guard against cancer, increase cellular repair and metabolism, cleanse the body, improve blood pressure, and lower cholesterol levels.

Moreover, as per UNESDA, Europe's soft drinks sector vowed to decrease sugar in its drinks by 10% by 2025 within the EU27 and the UK which will result in an overall 33% reduction in average added sugars in the drinks over the last 20 years. This will contribute to the market expansion by providing a boost in the innovation of fruit juices like naturally sweetened fruit juices attracting the customer for its health benefits and no added sugar.

• An increase in the switch from carbonated beverages to natural fruit juices will bolster the market growth.

Fruit juices can be used to substitute carbonated beverages and energy drinks. Consumers are health-conscious, and they prefer fruit juice to any other beverage on the market. Soft drinks, such as colas and flavored sodas, are being consumed less internationally due to their high sugar content, artificial coloring, phosphoric acid, artificial sweeteners, and caffeine, all of which are harmful to the human body. Hence, various consumers are changing their preference from carbonated beverages to natural fruit juices.

Fruit juice is an essential food component of various people's daily diets with the change in their lifestyle. Juice manufacturers are focused on adding more vitamins and minerals in response to changing consumer tastes and preferences.

Better Juice has developed cutting-edge technology that gives consumers new choices when it comes to drinking healthier drinks. Better Juice, a food-tech start-up, has found a technique to lower sugar in naturally occurring goods like fruit juice, reducing sugar intake by up to 87 percent and battling diabetes and other illnesses caused by sugary beverages and juices.

• Convenient packaging to attract customers will positively impact the market expansion of fruit juice.

Convenience packaging of products is a crucial variable in attracting consumers to purchase fruit juice. Companies are concentrating on product innovation to influence customers through various marketing strategies such as ads and effective distribution. Consumer demand for genuine fruit juices or drinks that are 100 percent fruit (concentrated juice) is also increasing.

For example, in March 2024, Louis Dreyfus Company introduced their new fresh fruit juice brand, Montebelo Brasil, exclusively in the French market. The objective of collaboration with Laiterie de Saint-Denis-de-l'Hôtel is to set up Montebelo Brasil as a market reference for fresh or chilled fruit juices in France, guaranteeing the traceability of oranges from Brazilian forests.

Fruit Juice Market Geographical Outlook

• Europe region is predicted to have a substantial fruit juice market share.

The fruit juice market will witness a significant rise in the European region due to various variables such as increased demand for healthier options such as cold-pressed juices and fruit and vegetable blends in the European countries, as well as increased juice consumption among individuals in the region. Moreover, the rising investment by major companies in innovative product portfolios, as well as creative packaging and product development will also contribute significantly to the Europe fruit juice market expansion in the coming years.

The Juice Summit 2024, organized by the European Fruit Juice Association (AIJN), International Fruit and Vegetable Juice Association (IFU), and Safe Global Fair (SGF) is a event, that draws in specialists from both European and international fruit juice segments, serves as a worldwide platform for information trade and networking opportunities, attracting record participation each year, and has started accepting registrations from May 2024 for this year juice summit. These events provide an opportunity for regional industry players to develop new attractive fruit juice products for consumers leading to market growth.

Fruit Juice Market Developments:

• August 2023- Tropicana launched its first long-life juice range, to grow its ambient markets. It was available in June across key UK retailers and added the three long-life juices, Smooth Orange, Original Orange, and Apple, empowering customers to switch to ambient juice options, provided in 850ml Pure-Pak® Slim cartons.
• January 2023- Omjoos launched two new cold-pressed juice flavors: Orange and ABC. These natural juices are designed to assist individuals in accomplishing different health targets, particularly during winter. Orange Juice is a refreshing and natural elective to traditional juices, while ABC - Apple, Beetroot, and Carrot Juice - is a mix of fruits and vegetables. These juices are developed to flush out toxins, strengthen the immune system, and offer assistance to buyers to remain energized.
• November 2022- Better Juice announced the launch of its first commercial sugar-reduction plant, aligning with ESG standards. The facility will empower the scale-up of the start-up's fruit juice sugar-reducing tech, satisfying current commissions from worldwide juice producers and reacting to expected new demands. It is designed to fulfill the rising requirement for sugar-reducing enzymes.

Market Segmentation:

The Fruit Juice Market is segmented and analyzed as below:

• By Concentration
  • Concentrate
  • Non-Concentrate
• By Type
  • Shelf Stable
  • Frozen
  • Chilled Ready-To-Serve
  • Others
• By Flavour
  • Single Fruit Flavor
  • Apple
  • Mango
  • Orange
  • Lemon
  • Fruit Mixed
• By Category
  • Organic Juices
  • Carbonated Juices
  • Naturally Sweetened (No Artificial Sweetener)
  •  Health Juice
  • Pre-Biotic and Pro-Biotic
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others