Global Flexible OLED Display Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Passive-matrix (PM) Display, Active-matrix (AM) Display), By Application (Smartphones, Wearables, Others), And By Geography - Forecasts From 2022 To 2027

The global flexible OLED display market is anticipated to witness a compound annual growth rate of 19.42% during the forecast period to reach a total market size of US$39.087 billion by 2027, increasing from US$11.282 billion in 2020.

The global demand for the flexible OLED market is majorly driven by the higher adoption of these displays across different end-user industries as these are preferred over conventional substitutes available in the market. Flexible OLED displays are preferred as these provide better compatibility. Also, product innovations and technological advancements in allied verticals are expected to boost the demand for flexible OLED displays over the next five years. In addition to above mentioned driving factors rising disposable income and growing demand for technology-intensive products will further contribute to the additional demand for flexible OLED displays over the forecast period. However, a complication in manufacturing flexible OLED displays is anticipated to hamper the market growth.

Increased usage of smartphones and televisions to augment market growth

The demand for ultra-high-definition OLED displays is rising swiftly along with the global surge in smartphone penetration. Other businesses are catching on to the trend since many corporations, including Apple and Samsung, use AMOLED displays in their flagship smartphone models. A flexible OLED, however, still has a number of other benefits, particularly for mobile devices, such as displays that are more durable and lightweight than glass-based ones. Because they improve performance, sturdiness, and overall weight, these features have proven to be a valuable asset for mobile phone producers. For instance, LG Display Co. Ltd. presented its novel OLED solutions at the San Jose, California, 2022 Society for Information Display in May 2022. Panels like OLED.EX to bendable and folding OLED panels were among the available goods. The company's OLED market leadership is anticipated to grow as a result of this development. Also in January 2022, the organisation reported that it was getting ready to start supplying OLED displays for the Apple iPad by the year 2024. In 2024, the company plans to boost production, and it is anticipated that the initial OLED iPad will start production prior to that. Additionally, in order to remain ahead of the competitors, a number of players have been developing smartwatches with flexible displays. For instance, the Nubia watch was introduced in July 2020 and includes, along with other features, a flexible AMOLED screen and eSIM support. A 4.01-inch flexible and foldable OLED panel with a pixel density of 244ppi and resolution of 960x192 pixels served as the display in this product.

Asia Pacific region to experience substantial growth

Major economies like those of China and India have been expanding, which has increased consumer disposable income. According to statistics by the Chinese government, the average per capita disposable income in China showed an increase of 9.1% in 2021 as compared to 2020.  The region's flexible OLED market is therefore being driven by a shift toward the use of high-end electronics like curved televisions and luxury smartphones. In June 2021, for example, Samsung revealed the innovation of a flexible OLED display, which could be very useful for upcoming wearable technology as it can adhere to the skin and conform to its surface. Furthermore, Chinese businesses have been establishing massive manufacturing plants in order to segregate OLEDs. For instance, BOE a panel producer based out of China, in July 2021 announced its plans to establish an 8.6G IT-use OLED production line in its plant located in Chengdu, China. Additionally, Apple Inc., a leader in technology, has been investing in the creation of its foldable smartphone and now has assembly facilities for luxury iPhones in India, in collaboration with its assembly partners, Pegatron Corp, Foxconn and Wistron, which started with the assembly of the iPhone 12 smartphone line in the country in march 2021. With the start of these plants, phones would become more affordable in the nation. The demand will therefore fuel the expansion of the flexible OLED market in the area.

Key Developments

• In June 2022, LG Display unveiled the Maars M923, a cutting-edge Transparent OLED partition, in collaboration with Gensler, a leading global architecture and design firm. Utilizing OLED technology, the Maars M923 redefined space and the parameters of visual displays by providing a balance between transparency and privacy.
• In June 2022, a successful acquisition of Cynora Gmbh was completed by Samsung Electronics Co for their innovative OLED technology. A novel class of organic emitting components for OLED displays centred on Thermally Activated Delayed Fluorescence, was being developed by Cyonara. The firm would be able to commercialise the first high-efficiency blue emitting material on the market with this technology, which is also the material that OLED display manufacturers are looking for the most. With this deal, Samsung aimed at integrating this technology with its products.

COVID-19 Insights

Due to the lockdowns across many countries, COVID-19 had a negative impact on the market, disrupting the supply chain for smartphone and display fabrication and lowering smartphone sales globally. For instance, resonating with other brands, Samsung reported a 20% drop in sales in the Q2 of 2020 due to the pandemic, thus affecting the demand for these displays. Long lockdowns forced numerous factories to temporarily close, which impeded the manufacture and shipment of goods.

Global Flexible OLED Display Market Scope:

Segmentation

• By Type
  • Passive-matrix (PM) display
  • Active-matrix (AM) display
• By Application
  • Smartphones
  • Wearables
  • Others
• By Geography
  • North America
    • US
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • UK
    • Germany
    • France
    • Italy
    • Others
  • Middle East and Africa (MEA)
    • Saudi Arabia
    • UAE
    • Isreal
    • Others
  • Asia Pacific (APAC)
    • Japan
    • China
    • India
    • Australia
    • South Korea
    • Indonesia
    • Thailand
    • Taiwan
    • Others