Global Deodorants and Fragrances Market Size, Share, Opportunities, COVID 19 Impact, And Trends By Composition (Parfum, Eau de Parfum (EDP), Eau de Toilette (EDT), Eau de Cologne (EDC)), By Gender (Men, Women), And By Geography - Forecasts From 2022 To 2027

Global deodorants and fragrances market was valued at US$88.774 billion in 2020. 

Deodorants and fragrances are used to reduce body odour caused by sweating. The global deodorants and fragrances market is expanding as men and women become more concerned with grooming and personal hygiene.  The market is poised to grow due to increasing disposable income and changing lifestyles. The growing demand for deodorants is due to increasing concern over one’s health and fitness. A large number of people are opting for gyms and fitness clubs to increase their physical fitness, and this, in turn, is increasing the adoption of body odor-controlling products like deodorants. Increasing health and hygiene consciousness among people has led to a rise in people getting engaged in physical activities and going to gyms and fitness clubs to improve their physical health. This, in turn, is leading to an increase in the demand for deodorants for controlling body odor due to sweating.

Middle-income people's rising standard of living is driving up the demand for fragrances and deodorants.  The urbanization in developing countries like India, China, and Brazil is further boosting the demand for deodorants and fragrances worldwide. People are opting for deodorants and fragrances in every season to smell pleasant while maintaining personal hygiene, thus positively impacting the global market growth of deodorants and fragrances. The growing influence of digital and social media is also contributing significantly to the mushrooming demand for deodorants and fragrances worldwide. Companies are increasingly investing in digital media platforms for marketing and advertising their products. This has led to an increase in the sales of fragrances and deodorants by advertising on social media platforms like Instagram, Facebook, YouTube, and Pinterest, thus bolstering the overall market growth.

The global deodorant and fragrance market is segmented by composition, gender, and geography. Market segmentation based on the composition is done as Parfum, Eau de Parfum (EDP), Eau de Toilette (EDT), and Eau de Cologne (EDC). By gender, the global deodorant and fragrance market is segmented into men’s and women’s.

Parfum contains the highest concentration of perfume extract

The perfume comes in different types depending on the concentration of the perfume extract present in them. Parfum has the highest perfume extract and is the most expensive of all the perfumes. The perfume has a significant market share in the deodorant and fragrance market. It is due to increasing disposable income and the increasing demand for exotic products, mostly by young consumers. The growing product portfolio of perfumes in retail stores is driving the market. The other perfumes like Eau de Parfum (EDP), Eau de Toilette (EDT), and Eau de Cologne (EDC)  do have a significant amount of market share. Eau de Toilette has a 4% to 15% concentration of essential oils in its formulation and is mostly sold in spray bottles. Eau de Cologne has the lowest concentration of 2% to 5% and is mostly used as an aftershave or simply a splash-on fragrance. The deodorant market is growing due to its long-lasting ability to control body odour.

Women's Consumer base is increasing the premium fragrance market

The market for premium fragrances is being highly driven due to increasing demand from female consumers. The growing disposable income and an increase in the number of working women have given women the liberty to buy their desired products. The increasing demand for organic products, mostly by women, is also increasing the demand in the market. This is happening due to increasing awareness among consumers about the health effects of perfume. The demand for deodorant is high among men due to an increase in sweating that causes body odour. The increasing demand for personal care due to the awareness about maintaining health and hygiene is further increasing the market for deodorants and fragrances in the forecast period. The deodorant and fragrance market is rising in developing countries at a robust speed. The demand is highest in these countries due to the increasing disposable income and demand for premium perfumes. The changing lifestyle and urbanization in developing countries will grow the market.

By geography, North America has a significant share of the market

Regionally, the global deodorants and fragrances market is classified into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. Due to the presence of major personal care companies and a large amount of consumption in the region, North America is expected to have a large amount of consumption region. People are increasingly purchasing new products launched by international companies and the increasing need for personal care products for grooming in day-to-day life is increasing the demand for deodorants and fragrances. The growing demand for premium perfumes in the region will further expand the deodorants and fragrances market. The Asia Pacific region is expected to be the fastest-growing regional market for deodorants and fragrances. The market is tended to increase in developing countries like India and China due to urbanization in the country. This has increased people’s disposable income, the changing lifestyle, growing demand for quality products by young consumers, and an increase in the demand for premium fragrances in the region to further increase the demand for the deodorant and fragrance market. Furthermore, growing demand among millennials for high-end lifestyles is also supporting the market growth of deodorants and fragrances in APAC countries. 

Market Players and Competitive Intelligence

Prominent key market players in the global deodorants and fragrances market include L'Oréal S.A., Estée Lauder Companies Inc., Avon Products, Inc., Coty Inc., Revlon Consumer Products Corporation, Shiseido Company Limited, Unilever N.V., Giorgio Armani S.p.A.,  LVMH Group, and CHANEL International B.V. among others. These companies hold a noteworthy share of the market on account of their good brand image and product offerings. Major players in the global deodorants and fragrances market have been covered along with their relative competitive positions and strategies. The report also mentions recent deals and investments by different market players over the last two years.

Recent Development and expansions

• Coty Inc. declared in January 2022 that it has begun producing the first ethanol-based fragrances to be sold all over the world.
• Using Sulapac from Finland, Channel SA introduced a sustainable closure for perfume bottles in September 2021.
• The newest women's fragrance from the company, Perfect Marc Jacobs, debuted in October 2020, according to a joint announcement from Marc Jacobs International & Marc Jacobs Fragrances, a division of Coty Inc.
• Degree® Deodorant released its NEW Degree Advanced Antiperspirant in March 2022. This product is engineered with ground-breaking 72-hour microtechnology to provide constant sweat and odour prevention.

COVID-19 Impact on Deodorants and Fragrances Market

The market was negatively impacted by COVID-19. Customers in developing countries become less brand loyal as a result of the epidemic and started exploring new brands in response to low stock levels. According to L'Oréal, the closure of millions of points of sale (speciality shops, perfumeries, department stores, airport stores, etc.) had a significant impact on consumer demand for cosmetics and beauty products, including deodorant and perfume. This led to a real supply crisis rather than a demand one, with consumers temporarily unable to buy goods and services.

Global Deodorants and Fragrances Market Scope:

Segmentation

• By Composition
  • Parfum
  • Eau de Parfum (EDP)
  • Eau de Toilette (EDT)
  • Eau de Cologne (EDC)
• By Gender
  • Men
  • Women
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • Israel
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • South Korea
    • India
    • Indonesia
    • Thailand
    • Taiwan
    • Others

Frequently Asked Questions (FAQs)

Q1. What is the size of the global deodorants and fragrances market?
A1. Global Deodorants and Fragrances Market was valued at US$88.774 billion in 2020. 

Q2. Who are the major players in the global deodorants and fragrances market?
A2. Prominent key market players in the global deodorants and fragrances market includeL'Oréal S.A., Estée Lauder Companies Inc., Avon Products, Inc., Coty Inc., and Revlon Consumer Products Corporation among others. 

Q3. How is the global deodorants and fragrances market segmented?
A3. The global deodorants and fragrances market is segmented by composition, gender, and geography.  

Q4. What factors are anticipated to drive the deodorants and fragrances market growth?
A4. The global deodorants and fragrances market is growing due to the increasing need and importance for grooming and personal hygiene among both men and women. 

Q5. Which region holds the largest market share in the global deodorants and fragrances market?
A5. North America is expected to have a significant market share in the deodorants and fragrances market due to the presence of major personal care companies and a large amount of consumption in the region.

L'Oréal S.A.

Estée Lauder Companies Inc.

Avon Products, Inc.

Coty Inc.

Revlon Consumer Products Corporation

Shiseido Company Limited

Unilever N.V.

Giorgio Armani S.p.A.

LVMH Group

CHANEL International B.V.