Global Corporate Wellness Market Size, Share, Opportunities, And Trends By Type (Weight Management & Nutrition, Fitness, Smoking Cessation, Stress Management, Others), By Enterprise Size (Small, Medium, Large), And By Geography - Forecasts From 2025 To 2030

The global corporate wellness market is projected to grow at a CAGR of 4.01% over the forecast period, increasing from US$59.756 billion in 2025 to US$72.723 billion by 2030.

Corporate wellness is a type of program or activity an organization designs to support employee health and positive health behavior in the workspace. Corporate wellness programs help in offering multiple benefits to organizations, as they help in increasing productivity, and also boost the morale of the employees.

The increasing global consumption of tobacco is among the major factors boosting the corporate wellness market worldwide. Various studies conducted across the globe observed that smoking cigarettes is related to the rising cases of anxiety and stress in an individual.

The Global Action to End Smoking, in its smoking report, stated that the global cases of tobacco consumption and cigarette smoking have increased significantly over the years. The report stated that in 2022, about 23% of the total population of the USA uses tobacco, whereas about 15.5% of the population smokes cigarettes. Similarly, in India, about 23.9% of the total population uses tobacco, and about 4.6% smokes cigarettes.

 What are the drivers of the Global Corporate Wellness Market?

• The increasing global cases of mental health disorders are anticipated to fuel the corporate wellness market expansion.

A major factor contributing to the global corporate wellness market’s growth is the increasing global cases of mental health disorders among the population. The global cases of mental health disorders, which include depression and stress, have witnessed a significant increase over the years. In the corporate landscape, the cases of depression and stress can negatively affect the productivity of the employees.

The European Commission, in its region's mental health report, stated that the cases of mental health disorders during the last few years witnessed a significant increase. The agency stated that in 2023, about 46% of the total citizens of the EU had emotional or psychological issues, which included depression, anxiety, and stress. The organization further states that about 59% of the population between the ages of 16 and 24 years have mental health issues and 56% of the population between 25 and 39 years. For the citizens between 40 to 54 years and more than 55 years old, the cases of mental health problems were recorded at 48% and 35%, respectively. 

• The increasing demand for weight management and nutrition is anticipated to fuel the corporate wellness market expansion.

Health and fitness support services are rapidly gaining traction in the global corporate wellness market as a result of the rise in obesity and other lifestyle-related diseases. In corporate hectic schedules, many employees find it difficult to engage in physical fitness workouts, making them sacrifice the activity. Many organizations are treating their workers to weight loss and healthy eating programs in a bid to enhance good health among them. Such trends indicate the need to adopt wellness programs in corporate structures to enhance the health and well-being of the employees.

According to the World Obesity Atlas 2022, around 1 billion people across the world, of whom 1 in 5 women and 1 in 7 men, will be classed as obese by 2030. This demonstrates the reality that if such figures keep climbing, 12% of the global population, which is over 1 billion adults, will be obese. Moreover, the WHO Americas Region accounts for the highest prevalence of obesity among women and men, as it is projected to rise by 1.5 times between 2010 and 2030. However, the figure in Africa will increase threefold by 2030 from 8 million men and 26 million women in 2010 to 27 million and 74 million, respectively, in 2030.

Obesity and the health concerns that come with it have heightened the need for programs and services that train individuals on better weight management and nutrition. A growing number of firms have taken this initiative and provided such services within the workplace well-being programs. For example, Asana, a software corporation, sees food as not only a source of nutrition but a way of bonding and embracing the diversity of the community. They have a Global Culinary Program, which, combined with the Employee Resource Groups, nurtures cultural differences and practices inclusiveness in their workforce by providing nutritious meals.  

Additionally, the Welsh Government's 2024 All Wales Weight Management Pathway report highlights the increased requirement in weight management and fitness programs on a global scale. The reworked pathway is a continuum of care for weight management from prevention to expert treatment created in conjunction with stakeholders in Wales. It stresses the need to adopt psychosocial methods in dealing with overweight and obesity.

Moreover, a recent University of Michigan study showed that companies that promote fitness reduce their expenses by about $1,200 annually for every employee whose cholesterol levels go down from 240 mg/dL to 190 mg/dL and by $177 for every employee who is no longer obese after losing enough weight. This shows that excessive nutrition, weight management, and healthy living among the employees assist the employer to reap monetary benefits and hence enhance the organization’s growth, which is why there is a trend towards increased weight management and nutrition programs for the employers’ employees. Due to these trends, many programs will be adopted during the forecast period.

What are the key geographical trends shaping the Global Corporate Wellness Market?

Based on geography, the corporate wellness market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. Corporate culture is booming in the United States. However, working hours and workloads have increased, causing employees to experience a lot of stress in America. A survey by the American Psychological Association on 2,515 employed adults in America showed that 77% of them experienced stress as a result of their jobs, which negatively influenced their level of performance, interaction with coworkers, and work commitment.

Similarly, a total of 1,002 respondents, consisting of both part-time and full-time American workers, participated in the “2023 Workplace Wellness Survey” conducted by the Employee Benefit Research Institute. Based on the survey results, 29% of the participants were extremely worried about their workplace health, whereas 44% were moderately worried. The results also indicated that almost three-quarters of the workers were worried about their emotional care or mental health, and a quarter of the workers rated their mental well-being as fair or poor. Moreover, there has been a decrease in financial benefits and package satisfaction levels among the employees, which has increased worries about their mental health.  

However, different industries, including banks and the health sector in the United States, have begun encouraging their employees’ wellness financially. For example, citing Bank of America, there was an increase from 42 percent to 47 percent in the number of employees who rated their financial wellness as good or excellent in 2023 and 2024, respectively. Besides, the consistent advancement of telehealth services, where corporate wellness services are complemented by strategic partnerships with regional key players in corporate wellness service provision, has created opportunities for market growth.

The federal government of the United States has acknowledged the need for wellness in the workplace and has created several legislations that make it possible to realize those objectives. Wellness programs in the workplace are under considerable scrutiny due to a regulatory framework that includes the Health Insurance Portability and Accountability Act (HIPAA), the Americans with Disabilities Act (ADA), and the part of the Internal Revenue Code that taxes employer-paid benefits. It, therefore, implies that the wellness embraced by any organization for its employees is in tandem with the federal statutes governing the particular company.

In addition, The CDC Workplace Health Model 2024 promotes workplace health programs and policies as an essential factor that can enhance the quality of life of workers in the United States. These programs emphasize the health and safety of the workforce to minimize health threats and improve the health status of U.S. workers. The model suggests three strategies to implement a workplace health promotion program: coordinated, systematic, and comprehensive, which will enable employers to develop long-standing efficient programs.

Recent developments in the Global Corporate Wellness Market:

• November 2024- Ivím Health, a healthcare company with more than 600,000 registered patients introduced its Ivím at Work corporate wellness programs to change and expand workplace health prospects.

Global Corporate Wellness Market Scope:

Report Metric	Details
Corporate Wellness Market Size in 2025	US$59.756 billion
Corporate Wellness Market Size in 2030	US$72.723 billion
Growth Rate	CAGR of 4.01%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Enterprise Size Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Corporate Wellness Market	ComPsych Corporation Novant Health EXOS Virgin Pulse Vitality
Customization Scope	Free report customization with purchase

 

The global corporate wellness market is analyzed into the following segments:

• By Type
  • Weight Management and Nutrition
  • Fitness
  • Smoking Cessation
  • Stress Management
  • Others
• By Enterprise Size
  • Small
  • Medium
  • Large
• By Geography
  • North America
    • United States
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • South Africa
    • Others
  • Asia Pacific
    • China
    • Japan
    • Australia
    • India
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL CORPORATE WELLNESS MARKET BY TYPE

5.1. Introduction

5.2. Weight Management and Nutrition

5.3. Fitness

5.4. Smoking Cessation

5.5. Stress Management

5.6. Others

6. GLOBAL CORPORATE WELLNESS MARKET BY ENTERPRISE SIZE

6.1. Introduction

6.2. Small

6.3. Medium

6.4. Large

7. GLOBAL CORPORATE WELLNESS MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Type

7.2.2. By Enterprise Size

7.2.3. By Country

7.2.3.1. USA

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Type

7.3.2. By Enterprise Size

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Type

7.4.2. By Enterprise Size

7.4.3. By Country

7.4.3.1. Germany

7.4.3.2. France

7.4.3.3. United Kingdom

7.4.3.4. Spain

7.4.3.5. Others

7.5. Middle East and Africa

7.5.1. By Type

7.5.2. By Enterprise Size

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. South Africa

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Type

7.6.2. By Enterprise Size

7.6.3. By Country

7.6.3.1. China

7.6.3.2. Japan

7.6.3.3. Australia

7.6.3.4. India

7.6.3.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. ComPsych Corporation

9.2. Novant Health

9.3. EXOS

9.4. Virgin Pulse

9.5. Vitality

9.6. Marino Wellness

9.7. Wellness Corporate Solutions

9.8. SOL Integrative Wellness Centre 

9.9. EGYM Wellpass

9.10. Kyan Health AG

9.11. Champion Health GmbH

9.12. Health Atoms

9.13. Cult.Fit (Curefit)

ComPsych Corporation

Novant Health

EXOS

Virgin Pulse

Vitality

Marino Wellness

Wellness Corporate Solutions

SOL Integrative Wellness Centre 

EGYM Wellpass

Kyan Health AG

Champion Health GmbH

Health Atoms

Cult.Fit (Curefit)