Global Bottled Water Market Size, Share, Opportunities, COVID-19 Impact, And Trends By Type (Still Water, Sparkling Water, Functional Water), By Flavor (Flavored, Non-Flavored), By Packaging (PET Bottles, Glass Bottles, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2022 To 2027

The Global Bottled Water market is expected to grow at a compound annual growth rate (CAGR) of 2.65% from US$308.521 billion in 2025 to US$351.685 billion in 2030.

Bottled water packaging involves the design and production of containers, labels, caps, and seals specifically tailored for packaging and distributing bottled water products. It encompasses various materials such as plastic, glass, and metal, with a focus on ensuring convenience, portability, and safety for consumers. Packaging plays a crucial role in maintaining the integrity, freshness, and hygiene of bottled water while meeting the demands of on-the-go lifestyles and increasing consumer preference for clean and convenient hydration options.

The market for bottled water is driven by the rising health consciousness and a growing preference for premium water that contains added minerals for a healthier lifestyle. Growing tourism also contributes to the bottled water market as tourists require convenient and portable water options, which increases the demand for bottled water. Moreover, limited access to safe water and growing urbanization with the rise in disposable income, which allows consumers to spend more on bottled water in place of tap water, is also increasing.

For instance, according to the UN Tourism data report of January 2024, International tourism increased to about 1.3 billion international arrivals globally in 2023, alone. In addition, they predicted an increment in the percentage change of international tourist arrivals in the Middle East from 22% in 2023 to 36% in 2024. Besides, the various major market players are launching new products with rising demand for bottled water from diverse regions around the world. For instance, in March 2024, Essentia® Water, the pioneer of ionized alkaline water within the U.S., launched its first-ever flavored functional water, Essentia Hydroboost, planned to supply hydration for fans while pursuing its objectives.  This shows a growing opportunity for market expansion in the years to come.

Furthermore, sustainability trends are influencing bottled water packaging as consumers desire more environmentally friendly options. The industry is shifting towards biodegradable materials and recyclable packaging choices that reduce environmental effect. Lightweight bottles, for example, help to reduce carbon footprints while retaining product purity. Companies are also looking on refillable bottle systems to promote a circular economy.

As consumer preferences shift towards healthier and more sustainable options, the bottled water market is likely to maintain its strong rise. The application of technology in packaging design improves user experience and product appeal. Overall, the future of bottled water packaging is about combining convenience and environmental responsibility, ensuring that brands meet customer expectations while positively contributing to sustainability efforts.

 What are the drivers of the Global Bottled Water market?

• Increasing demand for convenience and health consciousness is projected to propel the global bottled water market expansion.

The rapidly growing awareness among consumers about their health and busy lifestyle tends to incline them towards bottled water, considering it a pure and clean source to stay hydrated and a convenient option. Moreover, people are preferring healthier alternatives in place of tap waters and sugary drinks, and on-the-go population is rising with demand for portable bottled water will have an opportunity in the market expansion.

Additionally, as per International Bottled Water Association (IBWA), in 2022, bottled water in the U.S. reached its highest volume ever, selling 15.9 billion gallons, surpassing carbonated soft drinks for the seventh year in a row. Retail sales reached $46 billion, up from $40.8 billion in 2021. In addition, Americans consumed an average of 46.5 gallons of bottled water, compared to 36 gallons of soda in 2022 alone.

Premium bottled water products trend also on the rise among consumers, who are increasingly focused on premium hydration experiences from the use of flavored waters as well as functional beverages enhanced by the presence of additional health benefits such as electrolytes or vitamins. To gain the market share, the house responds to this with expansion in offerings that are offered as sparkling waters, mineral-enhanced, and green, packaging-friendly options.

• Increasing production and demand for bottled water is anticipated to fuel the Global Bottled Water market expansion.

A major factor propelling the global bottled water packaging market is forecasted to be the increasing global demand and production of bottled water across the globe. With the rising preferences of global consumers towards safer and hygienic drinking water, the demand for packaged water bottles witnessed a massive increase.

The International Bottled Water Association or IBWA in its bottled water report stated that the per capita consumption of water increased in the USA. The agency stated that in 2023, the total per capita consumption of bottled water was recorded at 46.4 gallons annually, compared to about 34.4 gallons of soft drinks consumed. The agency further stated that the production of bottled water in the USA also observed constant growth over the past few years. According to the agency, in 2021, the total production of bottled water in the USA was recorded at 15,702.6 million gallons, which surged to 2 15,880.9 million gallons in 2022. In 2023, a total of 15,951.6 million gallons of bottled water was produced in the nation, observing an increase of about 0.4% from the previous year.

The increased awareness of the negative effects of health issues related to water contamination, especially in developing and undeveloped nations, has been a major contributor to this shift. Urbanization and improving life conditions have also raised demand for easy and portable rehydration methods; hence, bottled water become fashionable. The launch of biodegradable and recyclable packaging is expected to fuel growth as more concerned consumers become environmentally conscious.

Moreover, the rising diversity of bottled water products, such as mineral, sparkling, and flavored ones, appeals to diverse consumer preferences and, therefore supports the growth of the market. All these traits together reveal that the international bottled water market has excellent development potential in the forthcoming years.

What are the key geographical trends shaping the Global Bottled Water market?

Based on geography, the Global Bottled Water market is segmented into North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. North America is anticipated to hold substantial market share. Various factors, including the number and variety of available bottled water products and lifestyle choices favoring health and hydration play a role in the region's consumption. Additionally, the marketing strategy has been driven by the availability of on-the-go and safe drinking water for active consumers.

Moreover, to meet the increasing demand of consumers for bottled water, many companies have increased their budgets while, at the same time, improving the quality of the products and their delivery systems. In April 2023, Premium Waters, Inc. – a bottled water manufacturing company based in Minneapolis – unveiled plans for a new bottling plant in Seguin City, Texas. The plant is projected to be constructed on 27 acres of land for USD 80 million and is expected to be operational by the year 2024.

Additionally, a survey found that 86% of Americans occasionally drink bottled water when traveling, 84% of Americans who work drink it at work, 81% of all Americans drink it at home, and 77% of Americans drink it at social gatherings where other drinks are served. Furthermore, 67 percent of people drink bottled water at the gym or while working out, 74 percent do so while shopping and on the go, and 73 percent do so at sporting events and entertainment venues.

These statistics emphasize the widespread role of bottled water in the daily lives of consumers, making it the go-to hydration solution, available and trusted across various settings and activities. Consumer preference, coupled with increased regional production capabilities, will continue to drive the global bottled water market forward in the near future.

Recent developments in the Global Bottled Water market:

• October 2024- Bluewater and the Association of National Olympic Committees (ANOC) have announced an ambitious new four-year collaboration that will provide sustainable drinking water solutions across the globe. Announced at the 27th ANOC General Assembly, it focuses on developing leading-edge water purification technologies to guarantee clean, health-focused water for athletes and sports entities. It addresses declining water quality from taps and minimizes the environmental footprint single-use plastic bottles have as they contribute to a high number of plastic waste problems. Chief Purpose Officer at Bluewater, Philip Russell, underscored the critical need for ensuring safe access to drinking water and sustainable hydration practices, thus speaking to an urgent issue of importance. The collaboration should help drive a culture of thoughtful water usage and promote refillable bottles among the sports fraternity.
• March 2024- Cargill entered into a partnership worth US$2.1m with Water.org to ensure greater access to safe, clean water and sanitation throughout Indonesia and the Philippines. "The two-year program focuses on direct benefits for about 300,000 people from funding small loans through the WaterCredit system, which empowers families to make investments in water and sanitation solutions", it said. The partnership will also "support local utilities in improving water quality and service coverage". This commitment reflects Cargill's commitment to addressing global water challenges and promoting sustainable practices within communities.

The Global Bottled Water market is analyzed into the following segments:

• By Type
  • Still Water
  • Sparkling Water
  • Functional Water
• By Flavour
  • Flavored
  • Non-Flavored
• By Packaging
  • PET Bottles
  • Glass Bottles
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • United States
    • Canada              
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL BOTTLED WATER MARKET BY TYPE 

5.1. Introduction

5.2. Still Water

5.3. Sparkling Water

5.4. Functional Water

6. GLOBAL BOTTLED WATER MARKET BY FLAVOUR 

6.1. Introduction

6.2. Flavored

6.3. Non-Flavored

7. GLOBAL BOTTLED WATER MARKET BY PACKAGING

7.1. Introduction

7.2. PET Bottles

7.3. Glass Bottles

7.4. Others

8. GLOBAL BOTTLED WATER MARKET BY DISTRIBUTION CHANNEL 

8.1. Introduction

8.2. Online

8.3. Offline

9. GLOBAL BOTTLED WATER MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. By Type 

9.2.2. By Flavour 

9.2.3. By Packaging 

9.2.4. By Distribution Channel

9.2.5. By Country

9.2.5.1. United States

9.2.5.2. Canada

9.2.5.3. Mexico

9.3. South America

9.3.1. By Type 

9.3.2. By Flavour 

9.3.3. By Packaging 

9.3.4. By Distribution Channel

9.3.5. By Country

9.3.5.1. Brazil

9.3.5.2. Argentina

9.3.5.3. Others

9.4. Europe

9.4.1. By Type 

9.4.2. By Flavour 

9.4.3. By Packaging 

9.4.4. By Distribution Channel

9.4.5. By Country

9.4.5.1. United Kingdom

9.4.5.2. Germany

9.4.5.3. France

9.4.5.4. Spain

9.4.5.5. Others

9.5. Middle East and Africa

9.5.1. By Type 

9.5.2. By Flavour 

9.5.3. By Packaging 

9.5.4. By Distribution Channel

9.5.5. By Country

9.5.5.1. Saudi Arabia

9.5.5.2. UAE

9.5.5.3. Israel

9.5.5.4. Others

9.6. Asia Pacific

9.6.1. By Type 

9.6.2. By Flavour 

9.6.3. By Packaging 

9.6.4. By Distribution Channel

9.6.5. By Country

9.6.5.1. Japan

9.6.5.2. China

9.6.5.3. India

9.6.5.4. South Korea

9.6.5.5. Indonesia

9.6.5.6. Thailand

9.6.5.7. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Alpack Packaging

11.2. Amcor Limited

11.3. Ball Corporation

11.4. Graham Packaging Company

11.5. Greif Inc.

11.6. Plastipak Holdings Inc.

11.7. Sidel International

11.8. Silgan Holdings Inc.

11.9. Tetra Pak International SA

11.10. SIG

11.11. WestRock Company

11.12. Paper Water Bottle

11.13. Havary’s

Alpack Packaging

Amcor Limited

Ball Corporation

Graham Packaging Company

Greif Inc.

Plastipak Holdings Inc.

Sidel International

Silgan Holdings Inc.

Tetra Pak International SA

SIG

WestRock Company

Paper Water Bottle

Havary’s