Global Beer Market Size, Share, Opportunities, And Trends By Type (Lager, Ale, Stouts, Others), By Packaging (Bottle, Can), By Distribution Channel (On-Trade, Off-Trade), And By Geography - Forecasts From 2025 To 2030

The global beer market is estimated to grow at a CAGR of 4.62%, from US$832.012 billion in 2025 to US$1,042.93 billion in 2030.

Beer is a widely consumed alcoholic beverage around the world. It's made by the fermentation of cereal, water, grains, and yeast for a specific amount of time. Herbs and fruits are frequently added to the drink to give it a distinctive taste and fragrance. Beer has an alcohol concentration that ranges from less than 3% to 40% by volume (ABV), depending on the style and ingredients used in the formulation.  When consumed in moderation, beer has been demonstrated to help reduce heart and circulatory system diseases such as atherosclerosis, angina, stroke, and heart attack.

Beer, when compared to other alcoholic beverages, has a significant market share and is growing in popularity among millennials and Gen Z, thanks to its diverse formulations, flavors, and taste offerings. Initially, flavored beer was primarily consumed in Europe and North America, but its demand has been expanding worldwide in recent years, significantly benefiting the total beer industry. The introduction of innovative brewing technologies in developing nations has also positively impacted consumption habits. Furthermore, customers are increasingly seeking novel, varied, and delicious products, driving the beer market’s expansion.

Several primary reasons, including an increase in breweries worldwide and the rising global beer demand, are driving the global beer market. Additionally, the popularity of low-alcohol beverages has risen steadily, and revenues of no-alcohol and limited beer have increased in conjunction with the growing demand from health-conscious consumers. Changing consumer tastes as a result of the new products are also predicted to boost market expansion over the forecast period. Another motivator is that low-alcohol beers are now less expensive than their high-alcohol counterparts, particularly those with an ABV of 2.8 percent or less. The situation is particularly prevalent in European countries such as Sweden, where brewers are attempting to improve the low alcohol by-product. However, provincial legislation restricting beer promotion stifles the entire market's expansion.

What are the global beer market drivers?

• Increasing beer brewing across the globe.

The increase in the global breweries of beer is expected to propel the production and demand for beer. A brewery is a company or business which produces various types of beers. The Brewers Association of the USA, in its report, stated that the total count of breweries in the nation witnessed an increase over the past few years. The association stated that in 2021, the total brewery in the nation was recorded at about 9,384, of which about 9,210 were craft brewers. The total brewery count in the country increased to 9,824 in 2022, with about 9,675 craft breweries. In 2023, the association stated that in the USA, the total count of brewers reached 9,906, an increase of about 0.8% over the past year, which included about 9,761 craft breweries.

Similarly, in its report, the Brewers of Europe stated that the region's count of active breweries was recorded at 12,879 in 2022, which increased from 12,738 breweries in 2021. The agency further stated that in 2022, France had the highest number of brewers in the region, with about 2,500 active breweries, followed by the UK and Germany, having 1,830 and 1,507 breweries, respectively.

• Growing consumption of beers across the globe

The increasing consumption of beer globally is among the key factors estimated to boost the demand for beer in the international market. This growth can be credited to the increasing disposable income of the global population. The Brewers of Europe, in its report, stated that in the region, the consumption of beers witnessed massive growth over the past few years. The agency stated that in 2021, a total of 354,922 thousand HL of beer were consumed in the region, which increased to about 366,932 thousand HL in 2022. The agency further mentioned that in the total consumption of beer in the European region, Germany witnessed the highest consumption volume of about 79,094 thousand HL of beer consumed in 2022. In contrast, 45,870 thousand HL and 42,312 thousand HL of beer were consumed in the UK and Spain, respectively.

Geographical outlook of the global beer market:

• Europe is forecasted to hold a major share of the global beer market.

The largest proportion is projected to be held by Europe. Beer is an important part of the culture in many European countries. The European Union is one of the world's most important beer-producing regions. As per the Brewers of Europe, 401,945 thousand hectoliters of beer were produced in 2022. Europe is among the biggest producers and consumers of beer and other alcoholic beverages. Countries like Germany, the UK, France, and Spain are home to some of the world's biggest beer producers.

Major players and products in the global beer market:

• Anheuser-Busch Companies, LLC is among the leading multinational alcoholic beverage brewing companies based in the USA. The company operates multiple global brands, providing various types of beverages, like Budweiser, Bud Light, Natural Light, Busch Beer, and Presidente Beer. In the global beer market, Budweiser is among the company's leading brands, offering products like Budweiser Zero, Budweiser Nitro Gold, and Budweiser Chelada, among others.
• Carlsberg Breweries A/S is a Danish corporation that is among the biggest brewers of alcoholic beverages across the globe. The company operates various brands under its ownership, which offer a wide variety of beers in the global market. The company's brands include Zhiguli, Semper Ardens, Merak, KB, Hanninger, and Carlsberg, among others. Its products include Carlsberg 1883, Carlsberg Smooth Draught, Carlsberg Nordic Ale, and Carlsberg Elephant.

Key developments in the global beer market:

• In October 2024, VIVIR Tequila, in partnership with Salt Beer Factory, launched Café Stout. The new beer features a unique blend of classic coffee bitterness and smooth malt of a stout. VIVIR Tequila is among the leading premium craft beer and other alcoholic beverage manufacturers, which offers multiple products.
• In October 2024, the Society of Independent Brewers and Associates, or SIBA, launched an Indie Beer campaign to support local independent brewers in the UK. Through the new campaign, the association also aims to ease access to the market for independent brewers.

The Global Beer market is segmented and analyzed as follows:

• By Type
  • Lager
  • Ale
  • Stouts
  • Others
• By Packaging
  • Bottle
  • Can
• By Distribution Channel
  • On-trade
  • Off-trade
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Russia
    • Germany
    • UK
    • Spain
    • Poland
    • France
    • Italy
    • Others
  • Middle East and Africa
    • Middle East
    • South Africa
    • Namibia
    • Rest of Africa
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Vietnam
    • Thailand
    • Australia
    • Philippines
    • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL BEER MARKET BY TYPE

5.1. Introduction

5.2. Lager

5.3. Ale

5.4. Stouts

5.5. Others

6. GLOBAL BEER MARKET BY PACKAGING

6.1. Introduction

6.2. Bottle

6.3. Can

7. GLOBAL BEER MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. On-trade

7.3. Off-trade

8. GLOBAL BEER MARKET BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. By Type

8.2.2. By Packaging

8.2.3. By Distribution Channel

8.2.4. By Country

8.2.4.1. United States

8.2.4.2. Canada

8.2.4.3. Others

8.3. South America

8.3.1. By Type

8.3.2. By Packaging

8.3.3. By Distribution Channel

8.3.4. By Country

8.3.4.1. Brazil

8.3.4.2. Argentina

8.3.4.3. Others

8.4. Europe

8.4.1. By Type

8.4.2. By Packaging

8.4.3. By Distribution Channel

8.4.4. By Country

8.4.4.1. Russia

8.4.4.2. Germany

8.4.4.3. United Kingdom

8.4.4.4. Spain

8.4.4.5. Poland

8.4.4.6. France

8.4.4.7. Italy

8.4.4.8. Others

8.5. Middle East and Africa

8.5.1. By Type

8.5.2. By Packaging

8.5.3. By Distribution Channel

8.5.4. By Country

8.5.4.1. Middle East

8.5.4.2. South Africa

8.5.4.3. Namibia

8.5.4.4. Others

8.6. Asia Pacific

8.6.1. By Type

8.6.2. By Packaging

8.6.3. By Distribution Channel

8.6.4. By Country

8.6.4.1. China

8.6.4.2. Japan

8.6.4.3. India

8.6.4.4. South Korea

8.6.4.5. Vietnam

8.6.4.6. Thailand

8.6.4.7. Australia

8.6.4.8. Philippines

8.6.4.9. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Anheuser-Busch InBev

10.2. Beijing Enterprises Holdings Limited

10.3. Carlsberg Group

10.4. Diageo PLC

10.5. Dogfish Head Craft Brewery, Inc

10.6. Heineken Holding NV

10.7. Sierra Nevada Brewing Co.

10.8. The Boston Beer Company, Inc

10.9. Som Distilleries and Breweries Ltd.

10.10. B9 Beverages Pvt. Ltd.

10.11. Adie Broswon Group

10.12. Brauerei Aldersbach GmbH

10.13. Privatbrauerei Ayinger

10.14. ABK Beer

10.15. Brimstage Brewery Co. Ltd. 

Anheuser-Busch InBev 

Beijing Enterprises Holdings Limited 

Carlsberg Group 

Diageo PLC 

Dogfish Head Craft Brewery, Inc 

Heineken Holding NV 

Sierra Nevada Brewing Co 

The Boston Beer Company, Inc 

Som Distilleries and Breweries Ltd. 

B9 Beverages Pvt. Ltd. 

Adie Broswon Group 

Brauerei Aldersbach GmbH 

Privatbrauerei Ayinger 

ABK Beer 

Brimstage Brewery Co. Ltd.