Global Baby Safety And Convenience Market Size, Share, Opportunities, And Trends By Type (Prams and Strollers, Car Seat), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

The global baby safety and convenience market is evaluated at US$13.658 billion for 2025, growing at a CAGR of 4.43%, reaching a market size of US$16.966 billion by 2030.

Rapid urbanization and improving living conditions in developing nations are contributing to the expanding global baby safety and convenience market, where parents prefer to acquire quality baby care goods for their newborns. This results in individuals worldwide spending more money during the projected period to ensure the safety of their newborns.

Furthermore, the availability of baby items online and increased internet penetration contribute to the global baby care product market expansion. The rising usage of e-banking systems and the increasing number of smartphone owners are likely to enhance online sales of baby items. Consumers prefer the ease of online shopping over visiting physical shops because of their hectic lifestyles, which offer immediate doorstep delivery and a variety of discounts and deals.

What are the drivers of the global baby safety and convenience market?

• Increasing infant births

The increase in infant births directly fuels the baby safety and convenience market. As more babies are born, there is an increased demand for safety and convenience products such as car seats, strollers, cribs, baby monitors, and other related items. This increased demand results in a larger market for manufacturers and retailers of these products, leading to growth and innovation in the industry.

For instance, according to the data published by the Centers for Disease Control and Prevention, the number of births reported in the United States in 2022 (3,667,758) was higher than in 2021 (3,664,292). In comparison to 2021, the GFR for the United States dropped by 1% to 56.0 per 1,000 females aged 15 to 44 in 2022 from 56.3.

Apart from this, growing government regulations focusing on the safety of infants are fueling the demand for electric baby strollers. For instance, according to the Consumer Product Safety Commission, the Standard Consumer Safety Performance Specification for Carriages and Strollers can be obtained through ASTM International. These standards require strollers to not contain more than 0.1 percent of dibutyl phthalate (DBP), diisononyl phthalate (DINP), diisobutyl phthalate (DIBP), di-n-pentyl phthalate (DPENP), di-n-hexyl phthalate (DHEXP), and dicyclohexyl phthalate (DCHP).

• Advancements in technology

Integrating cutting-edge and electrical technology in consumer goods has gained appeal recently as the world shifts towards IoT and automation. In highly competitive markets, like the one for baby strollers, vendors compete with one another to keep their top position through clever improvements and cutting-edge technology. For instance, Cybex offers e-PRIAM strollers that may turn on the rocking feature, regulate the amount of support provided by the electric motors, and check battery and firmware using the brand-new, cost-free CYBEX App. Additionally, the e-stroller system offered by Robert Bosch GmbH combines expertise from across the organization.

In May 2023, with Hartan, Mercedes-AMG GT introduced its limited-edition pram. The AMG automobiles are credited with inspiring the design. This is considered one of the rarest product models ever. Hartan is already well-known as a high-end and well-liked pram manufacturer. This product is predicted to resemble the four-door AMG-GT coupe. Originally intended to be black and silver, this limited-edition pram was made available in bright red and black.

Further, in July 2023, a new lightweight pram from MomPush was introduced. With this distinctive addition to the MomPush product range, parents everywhere experience convenience. The pram is painstakingly planned and manufactured to satisfy the changing requirements of contemporary parents looking for a dependable, useful, and effective form of transportation for their children. MomPush's newest product, which emphasizes simplicity, portability, and usefulness, aspires to be the go-to option for families on the road.

Major challenges hindering the growth of the global baby safety and convenience market:

The global baby safety and convenience market faces several challenges. High competition from several established players and new entrants may pressure price and profit margins. Strict safety regulations across various regions may greatly increase the cost of developing and the time to market for new products. Research and development costs for innovative safety features and technologies are also very high.

Economic downturns can also affect consumer spending, especially on discretionary products like premium baby products. Lastly, counterfeit or low-quality products in the market can erode consumer trust and damage the reputation of legitimate brands. All these factors require careful consideration and strategic planning for companies operating in this dynamic market.

Geographical outlook of the global baby safety and convenience market:

• The global baby safety and convenience market is segmented into five regions worldwide

Geography-wise, the global baby safety and convenience market is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. A strong emphasis on child safety and well-being within European societies drives the European baby safety and convenience market. This translates into a high demand for products that prioritize safety features, such as robust car seats, sturdy strollers, and secure baby gates.

According to a report published by the United Kingdom Local Government Association in 2022, England experienced the highest number of children killed or injured in road accidents between 2019 and 2021, with a total of 1,694 casualties. In the North West region, 291 children were injured, while 188 were injured in London. Owing to this, the government has initiated strict guidelines for vehicle owners to use baby car seats, fueling the market expansion.

Besides, growth in disposable incomes in most European countries also impacts the market since parents are now able to afford the best and most expensive safety and convenience products for their children. Furthermore, manufacturers in the industry have been focusing on product innovations due to technological advancements and growing consumer awareness about their children's safety.

For instance, in April 2023, Maxi-Cosi introduced the 360 Pro-Family, a world-first breakthrough in infant and kid mobility options, and was thrilled to debut the ground-breaking new SlideTech technology. When a parent puts their kid in or takes them out of the car, the car seat may swivel and move towards them, setting an ergonomic precedent. The 360 Pro-Family is accessible from all reputable shops in the UK and Ireland. Additionally, in January 2023, the Babyark convertible car seat was debuted at the CES. The car seat pioneers a comprehensive approach to safety, emphasizing both the components it is built of and the technology it incorporates. 

The global baby safety and convenience market key development:

• In October 2024, The Bump, a leading multi-platform brand for pregnancy and parenting, partnered with Consumer Reports, one of the most respected nonprofit organizations in research, testing, and advocacy, to highlight key product insights parents can trust for their growing family.
• In January 2024, A global leader in premium seating solutions, RECARO, collaborated with AVOVA, a company specializing in developing award-winning premium child car seats.

Global baby safety and convenience market scope:

Report Metric	Details
Global Baby Safety And Convenience Market Size in 2025	US$13.658 billion
Global Baby Safety And Convenience Market Size in 2030	US$16.966 billion
Growth Rate	CAGR of 4.43%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Global Baby Safety And Convenience Market	Pigeon Corporation Newell Brands ABC Design Joie International Co., Limited Jané Group
Customization Scope	Free report customization with purchase

 

The global baby safety and convenience market is analyzed into the following segments:

• By Type
  • Prams and Strollers
  • Car Seat
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Rest of Europe
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Rest of the Middle East and Africa
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Rest of Asia-Pacific

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. GLOBAL BABY SAFETY AND CONVENIENCE MARKET BY TYPE

5.1. Introduction

5.2. Prams and Strollers

5.3. Car Seat

6. GLOBAL BABY SAFETY AND CONVENIENCE MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction

6.2. Online

6.3. Offline

7. GLOBAL BABY SAFETY AND CONVENIENCE MARKET BY GEOGRAPHY

7.1. Global Overview

7.2. North America

7.2.1. United States

7.2.2. Canada

7.2.3. Mexico

7.3. South America

7.3.1. Brazil

7.3.2. Argentina

7.3.3. Rest of South America

7.4. Europe

7.4.1. United Kingdom

7.4.2. Germany

7.4.3. France

7.4.4. Italy

7.4.5. Spain

7.4.6. Rest of Europe

7.5. Middle East and Africa

7.5.1. Saudi Arabia

7.5.2. United Arab Emirates

7.5.3. Rest of the Middle East and Africa

7.6. Asia-Pacific

7.6.1. China

7.6.2. India

7.6.3. Japan

7.6.4. South Korea

7.6.5. Taiwan

7.6.6. Thailand

7.6.7. Indonesia

7.6.8. Rest of Asia-Pacific

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Pigeon Corporation

9.2. Newell Brands

9.3. ABC Design

9.4. Joie International Co., Limited

9.5. Jané Group

9.6. Artsana S.p.A.

9.7. Bébécar Group S.A.

9.8. Bugaboo International B.V.

9.9. iCandy World Limited

9.10. Britax

9.11. Dorel Juvenile

Pigeon Corporation

Newell Brands

ABC Design

Joie International Co., Limited

Jané Group

Artsana S.p.A.

Bébécar Group S.A.

Bugaboo International B.V.

iCandy World Limited

Britax

Dorel Juvenile