Global B2C E-Commerce Market Size, Share, Opportunities, And Trends By Product (Apparel and Accessories, Travel, Electronics, Books, Music, Health, Others), By Device (PCs, Smart Phone, Tablet), And By Geography - Forecasts From 2024 To 2029

The global B2C E-commerce market is estimated to be around US$ 6.496 trillion in 2022 and is anticipated to grow to US$ 11.959 trillion by 2029 at a CAGR of 9.11%.

E-commerce is the process of exchanging goods and services for a price, over the internet. Under the typical B2C business transaction, a consumer decides the requirement, looks out for the requirements from available items on the website, compares products and other conditions for the purchase, and places the order.

The E-commerce or online retail market in the globe is witnessing massive growth, driven by the increase in the global availability of smartphones, and the growing penetration of the internet in the global population.

In various developed and developing nations like India, China, and the UAE, the introduction of various new e-commerce platforms has also pushed the market demand for b2c e-commerce platforms around the globe. These platforms offer multiple benefits to the consumers, as it allows the consumer to shop for their desired products, at the comfort of their home. The e-commerce platforms also reduce the overhead costs of the products, as these sites allow the manufacturers to directly offer their products to the consumer.

Similarly, the e-commerce platforms also offer numerous benefits to retailers, as they offer the capability to increase their scale of business. The E-commerce platforms reduce the need for a store for the seller, which means, the retailer has the option to directly sell its products from the warehouse itself, creating a cost-effective business operation for the retailers.

What are the B2C E-commerce market growth drivers?

• Global increase in the availability of smartphones in the population.

The increase in the global demand for e-commerce platforms can majorly be linked to the increase in the availability of smartphones among the global population. The increasing accessibility of smartphones around the globe boosts the demand for mobile-based services, like e-commerce and app developments. The increasing accessibility of the smartphone around the globe offers the population access to various e-commerce sites, operational in various regions, through which the consumer can search, order, and get delivered their desired products, at the time of their choice.

The World Economic Forum stated that in the year 2022, there were more numbers of mobile phone subscriptions in the globe than the total population. According to their data, there were about 7.95 billion population in the world, with about 8.58 billion mobile subscriptions. The increase in mobile phone subscriptions can be attributed to the introduction of new technologies and innovations in the smartphone market.

• Its increasing global penetration of the internet is also projected to propel the e-commerce market.

One of the major requirements for the e-commerce platform to operate in the global market is the availability of the internet to the consumer. It is forecasted that with the increase in the global penetration of the internet, the market demand for E-commerce platforms will rise. The individuals with access to the internet were recorded to be at 4.9 billion, about 62% of the global population, which grew significantly to about 5.4 billion in the year 2023, recording about 67% of the global population. This significant increase in the internet in the global population can be the result of the introduction of new technologies, like 5G and 4G, making internet usage cheaper, and more accessible. In the global internet penetration, the European region is the largest among all other regions, with about 91% of the total population of the region, and has the accessibility of the internet. The Americas region follows with about 87% of the population having access to the Internet, and about 66% of the total population in the Asia Pacific region has the accessibility to the internet.

What are the key geographical trends shaping the B2C E-commerce market?

• Asia Pacific is anticipated to hold a significant share of the global B2C e-commerce market.

The Asia Pacific region is expected to grow significantly in the coming years, in the B2C e-commerce market, as the region offers an increasing offline and online retail industry.

The Asia Pacific region offers the biggest population across the globe, with about 1.42 billion people residing in India, and about 1.41 billion people residing in China. The population of the region has witnessed a significant increase, in various countries, like Bangladesh, Nepal, and Indonesia. The increasing population creates a new and more attractive consumer base for the e-commerce platforms, to retail its products.

The online retail industry has witnessed significant growth, especially in developed and developing nations like India, China, Japan, and Singapore. The retail industry data published by the Singapore government states that the nation's total retail sales were valued at about US$ 4 billion, in 2022, in which the retail sales through online mode consist of about 14.8%. In Singapore, the online retail or e-commerce industry observed that the sales of computer and telecommunications equipment like smartphones, and smartwatches, was about 51.4%, followed by about 34.2% sales of household and furniture products.

In India, the b2c e-commerce market witnessed a massive boost with the increase in internet accessibility and the introduction of various new online platforms, like digital payment. In the Indian e-commerce landscape, there are various companies, like Amazon, Flipkart, Ajio, and BigBasket, which provide multiple services to consumers, like products ranging from groceries to consumer electronics.

The Digital India initiative by the government of the nation also boosted the internet accessibility of retailers. The Indian Brand Equity Foundation stated that in the year 2022, about 33% of all the online retail sales in the nation were of the smartphone category, followed by about 21% of the sales of consumer electronic products. The increasing online payment in the nation also pushed the B2C e-commerce market in the nation forward. The introduction of UPI, an easy and secure payment option, through the Internet, allowed consumers to safely and securely execute e-commerce transitions in the nation.

Products Offered by Key Companies:

• Amazon: Amazon is among the biggest e-commerce platforms in the global market, supplying a wide range of products, from electronics to fashion, and household care. The company generally acts as a platform, which allows the retailers to list their products for the consumers. Its product range includes smartphones, fashion products, skincare, and sports equipment among others.
• eBay: eBay aims to enhance the commercial experience of retailers and consumers, along with offering a wide range of products. The company offers products like electronics, automotive, sports, and health & beauty among others.

Recent developments in the B2C E-commerce market:

• In October 2023, the Ministry of Consumer Affairs, Food & Public Distribution of the Indian Government organized a conference for the setting up of an Online Dispute Resolution (ODR) platform to ease the cross-border B2C e-commerce trade.

B2C E-commerce Market is analyzed into the following segments:

• By Product
  • Apparel and Accessories
  • Travel
  • Electronics
  • Books, Music
  • Health
  • Others
• By Device
  • PCs
  • Smart Phone
  • Tablet
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • UK
    • Others
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

4.5. Analyst View

5. GLOBAL B2C E-COMMERCE MARKET BY PRODUCT 

5.1. Introduction 

5.2. Apparel and Accessories

5.3. Travel

5.4. Electronics

5.5. Books, Music

5.6. Health

5.7. Others

6. GLOBAL B2C E-COMMERCE MARKET MARKET BY DEVICE

6.1. Introduction 

6.2. PCs

6.3. Smart Phone

6.4. Tablet

7. GLOBAL B2C E-COMMERCE MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Product

7.2.2. By Device

7.2.3. By Country

7.2.3.1. United States

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Product

7.3.2. By Device

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Product

7.4.2. By Device

7.4.3. By Country

7.4.3.1. Germany

7.4.3.2. France

7.4.3.3. United Kingdom

7.4.3.4. Others

7.5. Middle East and Africa

7.5.1. By Product

7.5.2. By Device

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Product

7.6.2. By Device

7.6.3. By Country

7.6.3.1. China

7.6.3.2. India

7.6.3.3. Japan

7.6.3.4. South Korea

7.6.3.5. Taiwan

7.6.3.6. Thailand

7.6.3.7. Indonesia

7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Amazon

9.2. E-Bay

9.3. Alibaba Group Holdings Ltd

9.4. Jingdong (JD.com Inc.)

9.5. Flipkart

9.6. Zalando

9.7. Pinduoduo

9.8. Walmart

9.9. Meituan

Amazon

E-Bay

Alibaba Group Holdings Ltd

Jingdong (JD.com Inc.)

Flipkart

Zalando

Pinduoduo

Walmart

Meituan