Electric Kettle Market Size, Share, Opportunities, And Trends By Type of Material (Stainless Steel, Glass, Plastic, Others), By End-Use (Residential, Commercial), By Distribution Chanel (Online, Offline), And By Geography - Forecasts From 2025 To 2030

Electric Kettle Market Size:

The Electric Kettle market is set to witness robust growth at a CAGR of 4.99% during the forecast period, reaching a value of US$2.624 billion in 2030 from US$2.057 billion in 2025.

Electric Kettle Market Trends:

The electric kettle market is growing due to the rising interest and awareness about energy efficiency contribute to this increasing demand. An electric kettle tends to be more energy efficient than boiling water on a stove, thus saving on energy and utility bills.

It's quite appealing, especially in places where concerns for environmental sustainability or high energy costs are prevalent. Electric kettles are energy efficient, helping the larger international initiatives for reducing carbon footprints and encouraging people to live more environment-friendly.

Moreover, the rising middle class is driving the demand for electric kettles in emerging economies. Due to rising disposable incomes, modern kitchen appliances that make life easier and bring higher living standards are becoming affordable to more households.

Electric Kettle Market Growth Opportunities:

The Electric Kettle market is witnessing a significant growth driven by two major factors:

• Growing time efficiency & convenience: The global market is largely driven by the convenience, time savings, and energy-saving advantages that electric kettles provide. Additionally, features like automatic shut-off to improve safety and energy efficiency are increasing demand. Electric kettles are a suitable option for customers looking for hassle-free water boiling solutions because of their automatic shut-off feature, which also helps prevent accidents and save energy. Their portability makes them even more convenient, making it easy for users to move them around the kitchen or elsewhere.
• Growing Smart Application Trends: The market for electric kettles is being impacted by the rising trend toward smart kitchen appliances. There is a growing demand for smart kettles incorporated into smart home systems. Voice assistants or smartphone apps like Xiaomi and Smarter can remotely control and monitor smart electric kettles from anywhere in the world. These appliances frequently have eco-friendly features and energy-saving technologies that meet consumers' growing need for sustainable goods.

Electric Kettle Market Segmentation Analysis by Type:

• Stainless Steel: Rising durability is the prime factor supplementing this segment’s growth. Furthermore, various products related to stainless-steel electric kettles have been launched, which is also a vital factor supplementing this segment’s expansion.
• Glass: The glass segment is projected to witness high growth as these kettles are made from glass and have stylish designs, further augmenting its adoption, especially across the high-income groups.
• Plastic: The plastic segment holds a notable share owing to its affordability, portability, and storage convenience.
• Others: The market in this segment is rising due to the high durability of these materials like rubber, copper, brass, and zinc.

Electric Kettle Market Segmentation Analysis by End-User:

• Residential: The increase in the working-class population and increasing consumer expenditure on convenience products are factors enhancing this segment’s growth.
• Commercial: The commercial segment is expected to grow rapidly throughout the forecast period due to the booming global hospitality, travel, and tourism industries.

Electric Kettle Market Segmentation Analysis by Distribution Channel:

• Online: The online segment is rising due to the increasing internet penetration with the booming adoption of smartphones globally.
• Offline: The offline segment is expanding as many consumers prefer to shop at retail stores, supermarkets, and hypermarkets.

Electric Kettle Market Geographical Outlook:

The Electric Kettle market report analyses growth factors across the following five regions:

• North America: The Electric Kettle market is growing in the North American region owing to the early adoption of technology in the United States.
• Europe: The market for electric kettles in Europe is being driven by the growing focus on sustainability and energy efficiency.
• Asia Pacific: The market will witness a high growth in the Asia Pacific region during the forecast period due to the growing popularity of time-saving kitchen appliances in nations like India and China.
• South America & MEA: The South American, Middle East and African regions are anticipated to grow significantly due to the changing lifestyle and improved electrical infrastructure.

Electric Kettle Market – Competitive Landscape:

• Morphy Richards- Morphy Richards is a European leader in home appliances in terms of the newest styles and technological advancements. They offer an enormous selection of electric kettles with features like quick boiling and extra cold length.
• Koninklijke Philips N.V.- Koninklijke Philips N.V. is a multinational corporation that designs and produces consumer electronics. The Philips Electric Kettle is a chic and useful addition to any kitchen because it blends functionality and contemporary design.
• Bajaj Electricals Ltd- Bajaj Electricals Limited is a globally recognized Indian consumer appliance and lighting solutions company. They offer electric kettles with safety features like auto cut-off and hidden heating elements, among others.

These companies are among the global leaders in the research, development, and advancement of the Electric Kettle industry.

Electric Kettle Market Latest Developments:

• In January 2024, Xiaomi launched the Mijia Electric Kettle N1, now priced at 79 yuan instead of 69 yuan. Xiaomi's Mijia Electric Kettle 1A was also a huge success, leading the industry in value and online channel shipments.

Electric Kettle Market Scope:

Report Metric	Details
Electric Kettle Market Size in 2025	US$2.057 billion
Electric Kettle Market Size in 2030	US$2.624 billion
Growth Rate	CAGR of 4.99%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Type End-user Distribution Channel Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Electric Kettle Market	Morphy Richards Aroma Housewares Company Conair Corporation (Cuisinart) Koninklijke Philips N.V. Spectrum Brands Holdings, Inc.
Customization Scope	Free report customization with purchase

 

Electric Kettle Market is analyzed into the following segments:

By Type of Material

• Stainless Steel
• Glass
• Plastic
• Others

By End-Use

• Residential
• Commercial

By Distribution Channel

• Online
• Offline

By Region

• North America
• Europe
• Asia Pacific
• South America
• Middle East & Africa

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1. EXECUTIVE SUMMARY

• Market Overview
• Key Trends and Insights
• Market Size and Forecast

2. INTRODUCTION

• Definition and Scope
• Growing urbanization 
• Importance of sustainability

3. MARKET DYNAMICS

• Drivers of Market Growth
• Challenges and Barriers
• Opportunities in Emerging Markets
• Regulatory and Environmental Factors

4. TECHNOLOGICAL OUTLOOK

5. SEGMENTATION ANALYSIS

• By Type of Material
  • Stainless Steel
  • Glass
  • Plastic
  • Others
• By End-Use
  • Residential
  • Commercial
• By Distribution Channel
  • Online
  • Offline
• By Region
  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

6. COMPETITIVE LANDSCAPE

• Key Market Players
• Company Profiles and Strategies
• Market Share Analysis

7. MARKET TRENDS AND INNOVATIONS

• Increased Demand for Energy-Saving Appliances
• Growing Convenience

8. MARKET OUTLOOK AND FORECAST

• Market Size and Growth Projections (2023–2030)
• Regional Market Outlook

9. REGULATORY FRAMEWORK

• Energy Efficiency Standards and Safety Features
• Environmental and Material Regulations

10. CASE STUDIES AND INDUSTRY APPLICATIONS

• High Demand in Hospitality Industry
• Increasing demand for Residential Use

11. CONCLUSION AND RECOMMENDATIONS

• Key Takeaways
• Strategic Recommendations for Stakeholders

12. APPENDICES

• Research Methodology
• Data Sources and References
• Glossary of Terms

Morphy Richards

Aroma Housewares Company

Conair Corporation (Cuisinart)

Koninklijke Philips N.V.

Spectrum Brands Holdings, Inc.

Chef's Choice by EdgeCraft

Hamilton Beach Brands Holding Company

Breville Group Limited

Crompton Greaves Consumer Electricals Limited.

Bajaj Electricals Ltd

Stovekraft