Dark Analytics Market Size, Share, Opportunities, And Trends By Analytics Type (Predictive, Prescriptive, Descriptive, Others), By Component (Solutions, Services), By Deployment Mode (Cloud, On-Premise), By End-Use Industry (Telecommunications, Retail and E-commerce, Government, BFSI, Healthcare, Others), And By Geography - Forecasts From 2025 To 2030

Dark Analytics Market Size:

The dark analytics market will grow at a CAGR of 24.25% to be valued at US$1,896 million in 2030 from US$641 million in 2025. 

Dark analytics is the process of analyzing large amounts of unutilized and unstructured data to make use of it for better decision making, improved data-driven marketing, and many other applications. The rising number of security breaches is one of the prominent factors anticipated to propel the growth of dark analytics during the forecast period.

Furthermore, as the competition among the organizations continues to intensify, they are witnessing an increasing need to analyze large volumes of unstructured or dark data to gain meaningful insights from it and use it for improved marketing and operational efficiency. The increasing focus of companies towards data security is further pushing the companies to analyze dark data to plan their information security strategy. This is projected to increase the demand for dark analytics solutions, thus boosting the market growth during the assessment period.

Dark Analytics Market Growth Drivers:

• The rise in data-driven marketing.

One of the major factors anticipated to drive the growth of the dark analytics market during the forecast period is the increased use and popularity of data-driven marketing. With the rise in digitalization, data-driven marketing has gained traction. By making the use of customer data and analyzing it, individual-targeted and better marketing strategies can be made, and hence the data-driven market has been surging.

Furthermore, the competition in data-driven marketing has increased immensely over the years and hence companies now have been diving into the dark data to gather new and unexplored insights about the customers, in order to stay ahead of the competition. With the rise of new technologies such as machine learning and big data analytics, using dark data analytics for marketing is expected to be one of the key differentiators in competition between the companies' marketing strategies in the future. Hence, the rising competition in data-driven marketing is expected to prompt marketers to adopt advanced technologies like dark analytics, which is projected to boost the growth of the data analytics market during the forecast period.

• Increased focus on data security.

The rise in the cases of data breaches has led to an increased focus of companies on their data security, which has led to increased demand for dark data analytics and hence is anticipated to propel the growth of the dark analytics market during the forecast period. The untapped dark data when recognized and managed, leads to scaling up of the organization's security, which protects that untapped vulnerable data from hackers, which is one of the prominent factors anticipated to drive the adoption of dark analytics in the coming years.

Dark Analytics Market Geographical Outlook:

• North America to hold a significant market share.

Geographically, the North American region is anticipated to hold a significant market share owing to the presence of market leaders in analytics such as Microsoft Corporation, and Amazon Web Services, among others. Furthermore, the countries in the region are technologically advanced and hence have a higher tendency to adopt new technologies like dark analytics.

The Asia Pacific region is anticipated to witness substantial growth during the forecast period due to rising investments in cloud-based solutions and an emerging IT sector. Furthermore, the rising number of analytics start-ups in the region is anticipated to propel the growth of the dark analytics market in the Asia Pacific during the forecast period.

The dark analytics market report offers a strategic, high-level overview of an industry poised for significant growth, driven by the increasing need to harness unstructured and overlooked data. This comprehensive study delivers actionable insights, data-backed forecasts, and competitive analysis to empower decision-makers with a clear understanding of market trends, opportunities, and challenges. The report also investigates technological advancements, key government policies, regulations, and macroeconomic factors, offering a comprehensive view of the market.

Dark Analytics Market Segmentation:

Dark Analytics Market Segmentation by analytics type

The market is analyzed by analytics type into the following:

• Predictive
• Prescriptive
• Descriptive
• Others

Dark Analytics Market Segmentation by component

The report analyzes the market by component as below:

• Solutions
• Services

Dark Analytics Market Segmentation by deployment mode

The report analyzes the market by deployment mode as below:

• Cloud
• On-Premise

Dark Analytics Market Segmentation by end-use industry

The report analyzes the market by end-use industry as below:

• Telecommunications
• Retail and E-commerce
• Government
• BFSI
• Healthcare
• Others

Dark Analytics Market Segmentation by regions:

The study also analysed the dark analytics market into the following regions, with country level forecasts and analysis as below:

• North America (US, Canada and Mexico)
• South America (Brazil, Argentina, and Others)
• Europe (Germany, UK, France, Spain and Others
• Middle East and Africa (Saudi Arabia, UAE and Others)
• Asia Pacific (China, Japan, India, South Korea, Thailand, Indonesia, and Others)

Dark Analytics Market Competitive Landscape:

The global dark analytics market features key players such as IBM Corporation, SAP SE, Amazon.com, Inc., Teradata Corporation, Microsoft Corporation, Dell EMC, AvePoint, Inc., Datameer, Inc., Commvault Systems, Inc., Cohesity, Inc., and SynerScope B.V., among others.

Dark Analytics Market Report Coverage:

This report provides extensive coverage as explained in the points below:

• Market size, forecasts, and trends by different analytics types, with historical revenue data and analysis focusing on key factors driving adoption, current challenges faced by key players, and major growth areas.
• Market size, forecasts, and trends by component, with historical revenue data and analysis.
• Market size, forecasts, and trends by deployment mode, with historical revenue data and analysis across various segments.
• Market size, forecasts, and trends by end-user, with historical revenue data and analysis.
• Dark Analytics Market is also analysed across different regions, with historical data, regional share, attractiveness and opportunity of these solutions in different countries. The growth prospects and key players operating in these markets. The section also dwells on the macro factors, economic scenario and other complementing factors aiding in market growth.
• Market dynamics: The section details the market growth factors, restraints, and opportunities in the market. The segment also presents complete market scenario with the help of Porter’s five forces model.
• Competitive Intelligence: A thorough investigation on the competitive structure of the market presented through proprietary vendor matrix model, market share analysis of key players, insights on strategies of key players and recent major developments undertaken by the companies to gain competitive edge.
• Research methodology: The assumptions and sources which were considered to arrive at the final market estimates. Additionally, how our model is refined to ensure most significant factors are taken into consideration with the proper hypothesis and bottom-up and top-down approaches enhance the reliability of forecasts further strengthening the trustworthiness of the numbers being presented.

How this report is helpful to you and reasons for purchase?

• The report provides a strategic outlook of the dark analytics market to the decision-makers, analysts and other stakeholders in the easy-to-read format for taking informed decisions.
• The charts, tables and figures make it easy for the executives to gain valuable insights while skimming the report.
• Analyst support through calls and email for timely clarification and incorporating additional requests.
• Option of presentation or doc format with the estimates file to take care of diverse requirements.
• 15% FREE customization with all our reports help cater additional requirements with significant cost-savings.
• Option of purchasing specific segments of the study, including opting for summary reports or just the estimates file. 

Dark Analytics Market Scope:

Report Metric	Details
Dark Analytics Market Size in 2025	US$641 million
Dark Analytics Market Size in 2030	US$1,896 million
Growth Rate	CAGR of 24.25%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Million
Segmentation	Analytics Type Component Deployment Mode End-Use Industry
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in Dark Analytics Market	IBM Corporation SAP SE Amazon.com, Inc. Teradata Corporation Microsoft Corporation
Customization Scope	Free report customization with purchase

 

Our Best-Performing Industry Reports:

• Security Analytics Market
• Global Cyber Insurance Market
• Identity Analytics Market
• BFSI Data Monetization Market

---

1. EXECUTIVE SUMMARY 

2. MARKET SNAPSHOT

2.1. Market Overview

2.2. Market Definition

2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE 

3.1. Market Drivers

3.2. Market Restraints

3.3. Market Opportunities 

3.4. Porter’s Five Forces Analysis

3.5. Industry Value Chain Analysis

3.6. Policies and Regulations 

3.7. Strategic Recommendations 

4. TECHNOLOGICAL OUTLOOK

5. DARK ANALYTICS MARKET BY ANALYTICS TYPE

5.1. Introduction

5.2. Predictive

5.3. Prescriptive

5.4. Descriptive

5.5. Others

6. DARK ANALYTICS MARKET BY COMPONENT

6.1. Introduction

6.2. Solutions

6.3. Services 

7. DARK ANALYTICS MARKET BY DEPLOYMENT MODE

7.1. Introduction

7.2. Cloud

7.3. On-Premise

8. DARK ANALYTICS MARKET BY END-USE INDUSTRY

8.1. Introduction

8.2. Telecommunications

8.3. Retail and E-commerce

8.4. Government

8.5. BFSI

8.6. Healthcare

8.7. Others

9. DARK ANALYTICS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. USA

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Taiwan

9.6.6. Thailand

9.6.7. Indonesia

9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. IBM Corporation

11.2. SAP SE

11.3. Amazon.com, Inc.

11.4. Teradata Corporation

11.5. Microsoft Corporation

11.6. Dell EMC

11.7. AvePoint, Inc.

11.8. Datameer, Inc.

11.9. Commvault Systems, Inc.

11.10. Cohesity, Inc.

11.11. SynerScope B.V.

12. APPENDIX

12.1. Currency 

12.2. Assumptions

12.3. Base and Forecast Years Timeline

12.4. Key benefits for the stakeholders

12.5. Research Methodology 

12.6. Abbreviations 

IBM Corporation

SAP SE

Amazon.com, Inc.

Teradata Corporation

Microsoft Corporation

Dell EMC

AvePoint, Inc.

Datameer, Inc.

Commvault Systems, Inc.

Cohesity, Inc.

SynerScope B.V.