Brazil Instant Coffee Market Size, Share, Opportunities, And Trends By Type (Freeze-Dried Instant Coffee, Spray-Dried Instant Coffee, Others), By Distribution Channel (Offline (Retail, Food Services), Online), And By Province - Forecasts From 2025 To 2030

The Brazil instant coffee market is predicted to grow at a CAGR of 4.85% from US$1,489.113 million in 2025 to US$1,887.215 million by 2030.

The market growth is due to the growing population and their need for convenient items. Further, to meet the needs of the expanding middle-class population, regional businesses are developing fresh, cutting-edge products. The abundance of instant coffee in pouch form available in the stores shows a significant market demand among residents. Furthermore, the market has strong growth prospects throughout the projected period because coffee is Brazil's second-most popular beverage.

Additionally, smooth, nutty, and mildly chocolaty flavor profiles have been conventionally associated with Brazilian coffee beans, hence reflected in instant coffee. The intensity may differ with variations in roasting and blends. Brazil is an important coffee-producing country with numerous brands selling instant coffees made from Brazilian beans. Brazilian instant coffee is available in large worldwide chains as well as from top specialty roasters.

Furthermore, according to the World Coffee Association, Brazil is the world's second-largest domestic coffee consumer and the country with the greatest domestic consumption among coffee-producing nations. These certain factors are expected to drive the market growth.

What are the drivers of the Brazil instant coffee market?

• Growing demand for conveniently made coffee is predicted to fuel the instant coffee demand in Brazil.

Instant coffee has grown in popularity in recent years due to its mobility and convenience. These drinks are convenient to consume while traveling or on the go. Consumption of instant coffee products is rising among millennials and professionals because they offer benefits including energy, freshness, and antioxidants.

Brazilian consumers are increasingly turning to coffee beverages as a better substitute for sugary fizzy drinks as the emphasis on health and well-being grows. Many coffee beverage producers are inventing and diversifying their product offerings to cater to this expanding market of health-conscious consumers. In addition to the classic coffee flavors, they add fresh and distinctive flavors like floral undertones and other unprocessed flavors to cater to younger customers seeking out novel tastes.

According to the National Supply Company (Companhia Nacional do Abastecimento (CONAB), Brazil's coffee industry generated USD 11.81 billion in revenue in 2022. Additionally, coffee production reached 28.9 bags per hectare in 2023, up from the 27.7 bags per hectare observed in 2022 resulting in high demand for instant coffee in Brazil.

• Increasing offline distribution channels is expected to boost Brazil instant coffee market growth.

Brazil is one of the largest coffee producers in the world. According to, the National Supply Company (CONAB) in 2022, the revenue from coffee production in Brazil was 11.81 billion. As per the Agricultural Trade Office (ATO), the coffee production in Brazil was 62.6 million 60 kg bags, the production of Brazilian coffee is increasing, and so is the consumption of people. The easy availability of coffee in malls and retail stores is opening the doors for higher coffee consumption in the country. Companies see retail stores as a big market and are launching different instant coffees in the market. For instance, Verve Coffee Roasters launched three different flavors in the market in August 2022, all these flavors were launched in retail stores and were readily available for people to buy. The increasing launch in the malls and retail stores by different brands gave an edge for market growth of the offline segment in Brazil.

The increase in retail stores and increasing demand for coffee are the two main factors pushing the offline coffee market in the country. According to the IBGE (Brazil Institute of Geography and Statistics), the increase in retail sales from December 2022 to January 2023 was 3.8% in total. The increase in retail sales indicates the increasing number of people going to the market and buying products. Instant coffee is a day-to-day product used in every household and the increasing statistics point toward the growing retail market in the country which is expected to increase the market for an offline segment in the forecasted period.

What are the key geographical trends shaping the Brazil instant coffee market?

An increase in the demand for coffee from several Brazilian households in Minas Gerais coupled with rising per capita coffee consumption presents favorable conditions for the market till the forecast period. Factors supporting the production of coffee in different areas of Minas Gerais include the hot & humid climate of the region in addition to the rich soil that reflects the perfect combination for the growth of coffee plants. The most preferred varieties are Robusta & Arabica. Robusta comprises around 20% of the country’s annual crop production.

The main producing regions within Minas Gerais include Sul de Minas, responsible for around 30% of the country’s coffee production among others. Key developments that boost the market growth till the forecast period include a wide range of innovative products by Key market players. Top coffee-producing companies are adopting strategic advancement in the instant coffee market to create additional revenue opportunities with various product offerings.

According to estimates from Agencia Brazil, the coffee harvest in Brazil is estimated to grow by more than 16% in the year 2022 with a significant contribution for coffee production from Minas Gerais province followed by other provinces such as Sau Paulo among others. This reflects the favorable prospects for coffee production in the province. Additionally, the rising consumer demand includes greater demand for the Robusta variety as well. Furthermore, increasing consumption of ready-to-drink coffee boosts the overall consumption of functional & energy drinks as they provide various health benefits to Brazilian consumers.

Recent developments in the Brazil Instant Coffee Market:

• March 2024- Louis Dreyfus Company (LDC) and Companhia Cacique de Café Solúvel agreed to acquire 100% of Cacique shares. This is anticipated to continue to implement LDC's strategy for diversifying revenue streams via value-added product lines while accelerating the scale-up of its soluble coffee business. The acquisition further expands LDC's business in Brazil, positioning it as a contender among the world's top soluble coffee producers. The acquisition aimed to widen LDC's investments within the coffee industry.

The Brazil instant coffee market is segmented and analyzed as follows:

• By Type
  • Freeze-Dried Instant Coffee
  • Spray-Dried Instant Coffee
  • Others
• By Distribution Channel
  • Offline
    • Retail
    • Foodservices
  • Online
• By Province
  • Minas Gerais
  • Sao Paulo
  • Bahia
  • Others

1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. The Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BRAZIL INSTANT COFFEE MARKET BY TYPE  

5.1. Introduction

5.2. Freeze-Dried Instant Coffee

5.3. Spray-Dried Instant Coffee

5.4. Others

6. BRAZIL INSTANT COFFEE MARKET BY DISTRIBUTION CHANNEL

6.1. Introduction

6.2. Offline

6.2.1. Retail

6.2.2. Foodservices

6.3. Online

7. BRAZIL INSTANT COFFEE MARKET BY PROVINCE

7.1. Introduction

7.2. Minas Gerais

7.3. Sao Paulo

7.4. Bahia

7.5. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Nestle

9.2. Golden Bean Trade

9.3. Pilao Coffee Traditional Roast and Ground

9.4. BRAZILIAN SANTOS Whole Bean Coffee

9.5. Black Rifle Coffee Ground

9.6. Starbucks Brazil Blend

9.7. Peet's Coffee

Nestle

Golden Bean Trade

Pilao Coffee Traditional Roast and Ground

BRAZILIAN SANTOS Whole Bean Coffee

Black Rifle Coffee Ground

Starbucks Brazil Blend

Peet's Coffee