Bottled Water Packaging Market Size, Share, Opportunities, And Trends By Product Type (Still Bottled Water, Carbonated Bottle Water, Flavored Bottle Water, Functional Bottle Water), By Material Type (Plastic, Aluminum, Glass), And By Geography - Forecasts From 2025 To 2030

The bottled water packaging market is projected to grow at a CAGR of 2.93% over the forecast period, from US$27.186 billion in 2025 to US$31.416 billion by 2030.

Bottled water is a form of drinking water that is processed, distilled, and packed in different types of bottles for consumption. The bottled water packaging solution includes packaging bottled water into different types of bottles, which make use of various types of materials, like aluminum, plastics, and glass.

The increasing consumer preference towards a safer and hygienic drinking water solution is among the key factors propelling the bottled water packaging market forward. Consumption of unsafe water can cause multiple diseases and infections, like cholera, diarrhea, dysentery, and polio, among many others. With the rising cases of such diseases, the demand for packed bottled water will increase significantly, boosting the bottled water packaging market forward.

The global cases of cholera witnessed an increase over the past few years, especially in the under-developed parts of the world. The European Centre for Disease Prevention and Control (ECDC), in its global cholera report, stated that between August 31, 2024, and October 23, 2024, about 83,982 new cases of cholera were recorded globally, which caused about 900 new deaths. The agency further stated that in the global new cases of cholera, Afghanistan and Sudan reported the highest number of cases, with about 24,151 new cases in the former and about 23,590 new cases in the latter. In Pakistan and Nigeria, 12,954 and 4,886 new cholera cases were recorded, respectively. 

What are the drivers of the bottled water packaging market?

• Increasing production and demand for bottled water.

A major factor propelling the global bottled water packaging market is the increasing demand and production of bottled water worldwide. With the rising preferences of global consumers towards safer and hygienic drinking water, the demand for packaged water bottles witnessed a massive increase.

The International Bottled Water Association, or IBWA, in its bottled water report, stated that the per capita consumption of water increased in the USA. The agency stated that in 2023, the total per capita consumption of bottled water was recorded at 46.4 gallons annually, compared to about 34.4 gallons of soft drinks consumed. The agency further stated that the production of bottled water in the USA also observed constant growth over the past few years. According to the agency, in 2021, the total production of bottled water in the USA was recorded at 15,702.6 million gallons, which surged to 15,880.9 million gallons in 2022. In 2023, a total of 15,951.6 million gallons of bottled water were produced in the nation, observing an increase of about 0.4% from the previous year.

• Plastic-based water bottle packaging is gaining popularity.

Water bottles come in various types of materials; however, the use of plastics is quite prevalent. The aforementioned materials, including plastic, are economical, lightweight, and long-lasting in the making of these structures. The most common plastic is polyethylene terephthalate (PET), which is also reused as it is bio-degradable.

New techniques regarding packaging have also brought about the production of slim and strong water bottles, which propels the market. Green materials and low-carbon content packages will aid in the global bottled water packaging market growth.

The factors that enable the market to grow at an accelerating rate include the increasing improvement in the know-how of manufacturing, the decreasing operational costs, the resins, and the expendable packaging. This is mainly because the cost of producing plastic bottle packaging is relatively inexpensive because of the low price of resin.

Additionally, brand owners are enhancing the design of plastic bottling systems, which are more efficient than any other packaging options, resulting in savings in production and transport weight. This is one of the factors aiding the market growth of bottled water in plastic containers. For instance, in June 2023, the new rPET bottle was introduced for the packaged drinking water brand Kinley and is now available in one-liter bottles. Their complete use of recycled food-grade plastic marks a major turning point in ALPLA and Coca-Cola's collaborative efforts to establish a circular economy in India.

Moreover, PET has many applications in plastic bottles, including everyday consumption beverage containers and other similar products. The growing demand for PET signifies growth in the ability to manufacture plastic bottles. Given this increase in demand, plastic bottle manufacturers will spend money on production expansion, resulting in an enhanced supply of plastic bottles for household bottled water and other uses. For instance, global plastic production increased from 394 million tonnes in 2021 to 400.3 million tonnes in 2022.

Bottled Water Packaging Market Segmentation:

• The bottled water packaging market is segmented into five regions worldwide:

Geography-wise, the market of Bottled water packaging is divided into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. Various factors, including the number and variety of available bottled water products and lifestyle choices favoring health and hydration play a role in the region's consumption. Additionally, the marketing strategy has been driven by the availability of on-the-go and safe drinking water for active consumers.

Moreover, to meet the increasing demand of consumers for bottled water, many companies have raised their budgets while simultaneously improving the quality of the products and their delivery systems. In April 2023, Premium Waters, Inc. – a bottled water manufacturing company based in Minneapolis – unveiled plans for a new bottling plant in Seguin City, Texas. The plant is projected to be constructed on 27 acres of land for USD 80 million and will be operational in 2024.

Additionally, a survey found that 86% of Americans occasionally drink bottled water when traveling, 84% drink it at work, 81% drink it at home, and 77% it at social gatherings where other drinks are served. Furthermore, 67 percent of people drink bottled water at the gym or while working out, 74 percent do so while shopping and on the go, and 73 percent do so at sporting events and entertainment venues.

Bottled Water Packaging Market Key Developments:

• In April 2024, in celebration of Earth Month, BlueTriton Brands announced the launch of new aluminum bottle packaging. Five of the company's brands feature the new containers: Poland Spring, Deer Park, Ice Mountain, Arrowhead, and Pure Life.

The bottled water packaging market is segmented and analyzed as follows:

• By Product Type
  • Still Bottled Water
  • Carbonated Bottle Water
  • Flavored Bottle Water
  • Functional Bottle Water
• By Material Type
  • Plastic
  • Aluminum
  • Glass
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain  
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Taiwan
    • Thailand
    • Indonesia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BOTTLED WATER PACKAGING MARKET BY PRODUCT TYPE

5.1. Introduction

5.2. Still Bottled Water

5.3. Carbonated Bottle Water

5.4. Flavored Bottle Water

5.5. Functional Bottle Water

6. BOTTLED WATER PACKAGING MARKET BY MATERIAL TYPE

6.1. Introduction

6.2. Plastic

6.3. Aluminum

6.4. Glass

7. BOTTLED WATER PACKAGING MARKET BY GEOGRAPHY

7.1. Introduction

7.2. North America

7.2.1. By Product Type

7.2.2. By Material Type

7.2.3. By Country

7.2.3.1. United States

7.2.3.2. Canada

7.2.3.3. Mexico

7.3. South America

7.3.1. By Product Type

7.3.2. By Material Type

7.3.3. By Country

7.3.3.1. Brazil

7.3.3.2. Argentina

7.3.3.3. Others

7.4. Europe

7.4.1. By Product Type

7.4.2. By Material Type

7.4.3. By Country

7.4.3.1. United Kingdom

7.4.3.2. Germany 

7.4.3.3. France

7.4.3.4. Italy

7.4.3.5. Spain

7.4.3.6. Others

7.5. Middle East and Africa

7.5.1. By Product Type

7.5.2. By Material Type

7.5.3. By Country

7.5.3.1. Saudi Arabia

7.5.3.2. UAE

7.5.3.3. Others

7.6. Asia Pacific

7.6.1. By Product Type

7.6.2. By Material Type

7.6.3. By Country

7.6.3.1. Japan

7.6.3.2. China 

7.6.3.3. India

7.6.3.4. South Korea

7.6.3.5. Taiwan

7.6.3.6. Thailand

7.6.3.7. Indonesia

7.6.3.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

8.1. Major Players and Strategy Analysis

8.2. Market Share Analysis

8.3. Mergers, Acquisitions, Agreements, and Collaborations

8.4. Competitive Dashboard

9. COMPANY PROFILES

9.1. Alpack Packaging

9.2. Amcor Limited

9.3. Ball Corporation

9.4. Graham Packaging Company

9.5. Greif Inc.

9.6. Plastipak Holdings Inc.

9.7. Sidel International

9.8. Silgan Holdings Inc.

9.9. Tetra Pak International SA

9.10. SIG

9.11. WestRock Company

9.12. Paper Water Bottle

9.13. Havary’s

Alpack Packaging

Amcor Limited

Ball Corporation

Graham Packaging Company

Greif Inc.

Plastipak Holdings Inc.

Sidel International

Silgan Holdings Inc.

Tetra Pak International SA

SIG

WestRock Company

Paper Water Bottle

Havary’s