Botanical Supplements Market Size, Share, Opportunities, And Trends By Source (Leaves, Herbs, Flowers, Roots, Others), By Product Form (Powder, Liquid, Tablets, Others), By Distribution Channel (Online, Offline (Supermarket/Hypermarket, Pharmacies/Drug Stores)), By Application (Pharmaceuticals, Food and Beverages, Personal Care, Others), And By Geography - Forecasts From 2025 To 2030

Botanical Supplements Market Size

The botanical supplements market is projected to grow at a CAGR of 5.52% over the forecast period, increasing from US$35.798 billion in 2025 to US$45.796 billion by 2030.

Botanical Supplements are products derived from plants, parts of plants, or plant extracts that are used in supplement diets and enhance health. They are used in both traditional and alternative medicine and are delivered in forms such as tablets, capsules, soft gels, gel caps, liquids, and powders. They can include products such as echinacea, green tea extract, garlic, and even the evening primrose oil for health purposes. They also feature in herbal or herbal dietary supplements.

It is expected that the market for botanical supplements will grow at a considerable pace because of the increasing awareness among consumers about health and wellness, and increasing preference for natural products. These characterized the popularity of botanical supplements like Ashwagandha and Valerian root that target mental functionality for reduced stress and enhanced moods. There will be a rise in this trend, as consumers have shown little faith in synthetic drugs due to side effects and risks related to them.

What are the drivers of the botanical supplements market?

• Increasing demand for natural products

The development of the botanical supplements market is anticipated to witness a continuous rise as consumers are inclined more toward the natural products market because they want holistic health solutions. This trend is fueled by the growth in distrust of synthetic drugs considered by many as less safe and attributed to potential side effects and long-term risks.

Thus, consumers have increasingly turned to natural products to prevent chronic diseases and overall health by consuming botanical supplements that usually comprise a single plant or a mixture of a few plants because they are perceived as simple and recognizable ingredients. A report published by the American College of Cardiology Foundation on December 2023, showed that the global death rate due to Cardiovascular diseases (CVDs) increased sharply as seen from 12.4 million in 1990 to 19.8 million in 2022, mainly as a result of an increase in population and age effects, which is expected to fuel the botanical supplement demand in the coming years.

• Rising consumer awareness is anticipated to boost the botanical supplements market.

Consumer knowledge of dietary supplements and their advantages has grown due to numerous awareness initiatives launched by governmental and non-governmental groups. Moreover, many countries view the consumption of high-quality, nutrition-fortified items as a mark of social status. The increasing number of organizations involved in manufacturing natural and organic dietary supplements is driving market expansion. Spending on botanical dietary supplements has also increased due to heightened consumer awareness, partly attributed to innovative packaging strategies. Additionally, several factors are expected to influence market demand, such as consumers' preference for healthy foods and their willingness to pay more for better nutritional value.

• Growth in demand for botanical supplements in the personal care sector.

The personal care industry has a very positive effect on the growth of the botanical supplements market. As consumers focus on natural and organic products, the demand for botanical ingredients in skincare, haircare, and other personal care formulations increases. This trend toward clean beauty and sustainable sourcing drives up the demand for botanical extracts, oils, and other natural compounds.

In line with this, as per Cosmetics Europe, Europe is a worldwide flagship market for cosmetics and personal care goods, with a retail sales value of €88 billion in 2022. The largest national markets for cosmetics and personal care goods in Europe are Germany (€14.3 billion), France (€12.9 billion), Italy (€11.5 billion), the United Kingdom (€10.5 billion), Spain (€9.3 billion), and Poland (€4.5 billion).

Along with this increase, India will account for 5% of the global cosmetics industry by 2025, ranking fifth in terms of revenue. Furthermore, the market will continue to develop rapidly as customers increasingly prefer specialty cosmetic goods such as organic, herbal, and ayurvedic items. Color cosmetics, fragrances, specialist skin care, hair care, and makeup cosmetics are the primary businesses expected to grow.

This high demand thus gives botanical supplement manufacturers and distributors immense opportunities to add a plethora of new products into their offerings and thus adapt to the evolving needs of the personal care industry. The growth of the personal care industry thus acts as a huge stimulator to the botanical supplements market to create a positive two-way relationship between both.

Botanical supplements market geographical outlook:

• The botanical supplements market is segmented into five regions worldwide

High obesity rates and lifestyle-related diseases among the large population in North America are primarily caused by dietary habits, high disposable incomes, and the availability of numerous processed and ready-to-eat foods that may not be health-friendly for consumers. The United States botanical supplements market is experiencing significant growth primarily driven by increasing consumer awareness of health and wellness, a shift towards natural and organic products, and a rising demand for preventive healthcare solutions.

One of the key drivers of this market expansion is the growing acceptance of botanical supplements among diverse demographic groups. Consumers increasingly turn to these products for their perceived health benefits, including immune support, cognitive enhancement, and overall well-being. This trend is particularly pronounced among health-conscious individuals who prefer natural alternatives to synthetic supplements. Furthermore, the popularity of traditional herbal remedies from various cultures has contributed to the demand for specific botanicals like turmeric, ginger, and ashwagandha, which are recognized for their therapeutic properties.

Furthermore, the rising prevalence of obesity in the United States is significantly driving the growth of the botanical supplements market. As obesity rates continue to climb, with the percentage rate reaching 9.4% from August 2021 to August 2023, there is an increasing consumer focus on weight management solutions. This public health crisis has heightened awareness around the importance of maintaining a healthy weight, leading many individuals to seek dietary supplements that can aid in weight loss and overall wellness.

Botanical supplements market key developments:

• In October 2024, Dabur India Limited went into agreement with Sesa Care Private Limited, subject to regulatory approvals. According to the deal, Dabur will be buying 51% of the total paid-up Cumulative Redeemable Preference Shares of Sesa.
• In April 2024, Nektium announced the debut of a new botanical extract called Vanizem. Marketed as a stress and mood enhancer, the extract is responsibly derived from the spice Aframomum melegueta. Nektium's innovative method enables it to preserve the stability of total vanilloid, the primary bioactive ingredient, during the extraction and encapsulation processes.

Botanical supplements market scope:

Report Metric	Details
Botanical Supplements Market Size in 2025	US$35.798 billion
Botanical Supplements Market Size in 2030	US$45.796 billion
Growth Rate	CAGR of 5.52%
Study Period	2020 to 2030
Historical Data	2020 to 2023
Base Year	2024
Forecast Period	2025 – 2030
Forecast Unit (Value)	USD Billion
Segmentation	Source Product Form Distribution Channel Applications Geography
Geographical Segmentation	North America, South America, Europe, Middle East and Africa, Asia Pacific
List of Major Companies in the Botanical Supplements Market	Gaia Herbs Bio-Botanica Inc. Nature's Bounty Co. Dabur Blue Sky Botanics
Customization Scope	Free report customization with purchase

 

The botanical supplements market is analyzed into the following segments:

• By Source
  • Leaves
  • Herbs
  • Flowers
  • Roots
  • Others
• By Product Form
  • Powder
  • Liquid
  • Tablets
  • Others
• By Distribution Channel
  • Online
  • Offline
    • Supermarket/Hypermarket
    • Pharmacies/ Drug Stores
• By Application
  • Pharmaceuticals
  • Food and Beverages
  • Personal Care
  • Others
• By Geography
  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Italy
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Others

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1. INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base and Forecast Years Timeline

1.8. Key Benefits for the Stakeholders

2. RESEARCH METHODOLOGY  

2.1. Research Design

2.2. Research Process

3. EXECUTIVE SUMMARY

3.1. Key Findings

3.2. Analyst View

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Forces Analysis

4.3.1. Bargaining Power of Supplier

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BOTANICAL SUPPLEMENTS MARKET BY SOURCE

5.1. Introduction

5.2. Leaves

5.3. Herbs

5.4. Flowers

5.5. Roots

5.6. Others

6. BOTANICAL SUPPLEMENTS MARKET BY PRODUCT FORM

6.1. Introduction

6.2. Powder

6.3. Liquid

6.4. Tablets

6.5. Others

7. BOTANICAL SUPPLEMENTS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

7.3.1. Supermarket/Hypermarket

7.3.2. Pharmacies/ Drug Stores

8. BOTANICAL SUPPLEMENTS MARKET BY APPLICATION

8.1. Introduction

8.2. Pharmaceuticals

8.3. Food and Beverages

8.4. Personal Care

8.5. Others

9. BOTANICAL SUPPLEMENTS MARKET BY GEOGRAPHY

9.1. Introduction

9.2. North America

9.2.1. United States

9.2.2. Canada

9.2.3. Mexico

9.3. South America

9.3.1. Brazil

9.3.2. Argentina

9.3.3. Others

9.4. Europe

9.4.1. United Kingdom

9.4.2. Germany

9.4.3. France

9.4.4. Italy

9.4.5. Spain

9.4.6. Others

9.5. Middle East and Africa

9.5.1. Saudi Arabia

9.5.2. UAE

9.5.3. Others

9.6. Asia Pacific

9.6.1. China

9.6.2. Japan

9.6.3. India

9.6.4. South Korea

9.6.5. Australia

9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

10.1. Major Players and Strategy Analysis

10.2. Market Share Analysis

10.3. Mergers, Acquisitions, Agreements, and Collaborations

10.4. Competitive Dashboard

11. COMPANY PROFILES

11.1. Gaia Herbs

11.2. Bio-Botanica Inc.

11.3. Nature's Bounty Co.

11.4. Dabur

11.5. Blue Sky Botanics

11.6. Ransom Naturals Ltd

11.7. Prinova Group

11.8. NOW Food

11.9. Amway Corporation

11.10. Ricola AG

11.11. Herbalife

Gaia Herbs

Bio-Botanica Inc.

Nature's Bounty Co.

Dabur

Blue Sky Botanics

Ransom Naturals Ltd

Prinova Group

NOW Food

Amway Corporation

Ricola AG

Herbalife