Bathroom And Toilet Assist Devices Market Size, Share, Opportunities, And Trends By Product (Shower Chairs & Stools, Bath Lifts, Toilet Seat, Raiser, Commodes, Bath Aids, Others), By End-Use (Residential, Commercial, Others), By Distribution Channel (Online, Offline), And By Geography - Forecasts From 2023 To 2028

The bathroom and toilet assist devices market is estimated to grow at a CAGR of 3.36% during the forecast period.

Bathroom and toilet assist devices are designed to help individuals with mobility challenges, disabilities, or age-related issues to maintain independence and safety while using the bathroom. These devices are essential for people with limited mobility or those recovering from injuries or surgeries. The increasing prevalence of physical and cognitive disabilities coupled with the growing elderly population is a major growth driver of the bathroom and toilet assist devices market. Moreover, supportive government initiatives along with the growing preference for healthcare services at home are further bolstering the market expansion.

Increasing Prevalence of Disabilities

The prevalence of disabilities both physical and cognitive is growing. People with disabilities often require specialized assistive devices to perform daily activities, including using the bathroom and toilet. Therefore, the growing disability prevalence is expected to boost the bathroom and toilet assist devices market. For instance, 1.3 billion individuals worldwide, or 16% of the population are projected to be significantly disabled presently according to the WHO. This number is rising in part as a result of non-communicable disease prevalence and population aging. Moreover, according to the National Spinal Cord Injury Statistical Center's (NSCISC) data sheet for 2022, there are around 18,000 new spinal cord injuries recorded in the United States each year, and between 253,000 and 378,000 persons in the country already have spinal cord injuries.

Rising Aging Population

The global population is aging leading to an increase in the number of elderly individuals with mobility challenges and disabilities. As the elderly prefer to age in place and maintain independence, the demand for bathroom and toilet assist devices rises to ensure their safety and convenience. For instance, in 2020, the population of individuals aged 60 years and older exceeded the number of children younger than 5 years old as per the WHO reports. Moreover, Stroke is a significant contributor to severe and long-term disability, ranking among the leading causes. In individuals aged 65 and over who have experienced a stroke, it impairs mobility in over 50% of survivors according to the Stroke Disability Statistics.

Supportive Government Initiatives

Many governments worldwide are implementing policies and initiatives to support the elderly and disabled population. This includes providing financial assistance or subsidies for assistive devices, making them more affordable and accessible. The World Program of Action (WPA) by the UN is a worldwide plan aimed at improving disability prevention, rehabilitation, and equal opportunities. It focuses on enabling persons with disabilities to fully participate in social life and contribute to national development. The United Nations Secretary-General António Guterres introduced the United Nations Disability Inclusion Strategy (UNDIS) in June 2019. This strategy aims to prioritize disability inclusion across all aspects of the UN's global activities, both within and beyond the organization.

Growing Preference of Home Healthcare Services

With a growing preference for home healthcare services, there is a higher demand for assistive devices that enable individuals to receive care and support in their own homes including assistance in using the bathroom and toilet which is stimulating the bathroom and toilet assist devices market. There has been an increase in the demand for more flexibility and choice in how care is given in recent years. For instance, 78% of customers indicating they would be very or somewhat inclined to employ alternative types of treatment, such as a clinician visiting the home, according to EverNorth Health Services.

Restraints in the Market

The bathroom and toilet assist devices market has experienced growth and development however some restraints or challenges can impact its expansion. For example, some bathroom and toilet assist devices can be expensive, making them less accessible to individuals with lower incomes or limited financial resources. Additionally, while technological advancements have improved some assistive devices, individuals with limited technological literacy might find it difficult to use or maintain them. Further, some individuals especially the elderly may be resistant to adopting new technologies or assistive devices thereby preferring traditional methods they are more familiar with.

North America is Expected to Grow Considerably

North America is expected to hold a significant share of the bathroom and toilet assist devices market during the forecast period. The factors attributed to such a share are the higher disability prevalence, aging population, advanced technology, and government support. For instance, the prevalence of disability is highest among Native Americans, with a rate of 18.1% according to the MedAlert Help Organization. Between 2009 and 2019, the population of individuals aged 65 and older rose from 39.6 million to 54.1 million. By 2040 and 2060, respectively, the population is expected to total 80.8 million and 94.7 million as per the American Council of Living. Additionally, Social Security and Additional Security Income The largest of numerous Federal programs that help persons with disabilities is the income disability program in the region.

Major Market Players

• Cascade Healthcare Solutions is an online retailer specializing in healthcare and medical supplies. They offer a wide range of products, including bathroom and toilet assist devices, mobility aids, wound care products, incontinence supplies, and other medical equipment. It offers an Invisia bamboo Serena seat, 360 swivel bath seat, a rotating round shower table, and many more bathroom assists.
• Etac is a Swedish-based company that designs and manufactures mobility aids and assistive devices to enhance the independence and quality of life for people with disabilities or limited mobility. It offers bathroom & showering products, mobile shower commodes, toileting, and other accessories. Etac My-Loo fixed, Etac Cloo, Eac Supporter, and Etac Hi-Loo with brackets are some of the toileting products offered by the company.
• Hart Medical Equipment is a medical supply company based in Michigan, USA. They specialize in providing a wide range of healthcare and medical equipment, including bathroom and toilet assist devices. It sells its product bath safety variety bundle along with other manufacturers’ assist devices.   

Key Market Developments

• In January 2023, Vivoo launched a smart toilet clip-on device at CES 2023 in Las Vegas. It incorporates a urine strip into its seat and it can also be attached to existing toilets which after analysis can help in the earlier detection of health conditions.
• In March 2021, the new Deluxe Grab Bars were introduced by the US-based company California Faucets with an emphasis on both design and safety. The Deluxe Grab Bars which combine safety and beauty come in ten distinct designs and seven different lengths.
• In January 2021, a smart toilet gadget was introduced by TOTO LTD at the CES 2021 Innovation Summit. By analyzing the user's motions, these devices can advise a necessary diet to the user using a smartphone application that is connected to it.

Bathroom And Toilet Assist Devices Market Scope:

 

Report Metric	Details
Growth Rate	CAGR of 3.36% from 2021 to 2028
Base Year	2021
Forecast Period	2023 – 2028
Forecast Unit (Value)	USD Billion
Segments Covered	Product, End-Use, Distribution Channel, and Geography
Regions Covered	North America, South America, Europe, Middle East and Africa, Asia Pacific
Companies Covered	Etac, Cascade Healthcare Solutions, Hart Medical Equipment, Aetna, Healthcare Pro, Harmony Home Medical, Kohler India, Duravit, Gessi, Bobrick
Customization Scope	Free report customization with purchase

 

Segmentation:

• By Product
  • Shower Chairs & Stools
  • Bath Lifts
  • Toilet Seat
  • Raiser
  • Commodes
  • Bath Aids
  • Others
• By End-Use
  • Residential
  • Commercial
  • Others
• By Distribution Channel
  • Online
  • Offline
• By Geography
  • North America
    • United States
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • Japan
    • China
    • India
    • South Korea
    • Indonesia
    • Thailand
    • Others

1.  INTRODUCTION

1.1. Market Overview

1.2. Market Definition

1.3. Scope of the Study

1.4. Market Segmentation

1.5. Currency

1.6. Assumptions

1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY  

2.1. Research Data

2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers

4.2. Market Restraints

4.3. Porter’s Five Force Analysis

4.3.1. Bargaining Power of Suppliers

4.3.2. Bargaining Power of Buyers

4.3.3. Threat of New Entrants

4.3.4. Threat of Substitutes

4.3.5. Competitive Rivalry in the Industry

4.4. Industry Value Chain Analysis

5. BATHROOM AND TOILET ASSIST DEVICES MARKET, BY PRODUCT

5.1. Introduction

5.2. Shower Chairs & Stools

5.3. Bath Lifts

5.4. Toilet Seat

5.5. Raiser

5.6. Commodes

5.7. Bath Aids

5.8. Others

6. BATHROOM AND TOILET ASSIST DEVICES MARKET, BY END-USE

6.1. Introduction

6.2. Residential

6.3. Commercial

6.4. Others

7. BATHROOM AND TOILET ASSIST DEVICES MARKET, BY DISTRIBUTION CHANNEL

7.1. Introduction

7.2. Online

7.3. Offline

8. BATHROOM AND TOILET ASSIST DEVICES MARKET, BY GEOGRAPHY

8.1. Introduction

8.2. North America

8.2.1. United States

8.2.2. Canada

8.2.3. Mexico

8.3. South America

8.3.1. Brazil

8.3.2. Argentina

8.3.3. Others

8.4. Europe

8.4.1. United Kingdom

8.4.2. Germany

8.4.3. France

8.4.4. Spain

8.4.5. Others

8.5. The Middle East and Africa

8.5.1. Saudi Arabia

8.5.2. UAE

8.5.3. Israel

8.5.4. Others

8.6. Asia Pacific

8.6.1. Japan

8.6.2. China

8.6.3. India

8.6.4. South Korea

8.6.5. Indonesia

8.6.6. Thailand

8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis

9.2. Market Share Analysis

9.3. Mergers, Acquisitions, Agreements, and Collaborations

9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

10.1. Etac

10.2. Cascade Healthcare Solutions

10.3. Hart Medical Equipment

10.4. Aetna

10.5. Healthcare Pro

10.6. Harmony Home Medical

10.7. Kohler India

10.8. Duravit

10.9. Gessi

10.10. Bobrick

Etac

Cascade Healthcare Solutions

Hart Medical Equipment

Aetna

Healthcare Pro

Harmony Home Medical

Kohler India

Duravit

Gessi

Bobrick