The Argentina baby care products market is anticipated to expand at a high CAGR over the forecast period.
Baby care products such as diapers are expected to hold a significant share in the market, which is attributed to the fact that baby diaper adoption in the country has been growing at a substantial rate which in turn is anticipated to bolster the baby care products market growth in Argentina during the forecast period.
The rising awareness of the population regarding infant nutrition is further projected to surge the growth of Argentina's baby care products market in the coming years. Also, the growth in the e-commerce industry has led to the increased propensity of consumers to buy baby care products via online distribution channels which are further expected to accelerate the market growth during the assessment period. Convenience and affordability are anticipated to continue to play a quintessential role in burgeoning sales of these products through online stores.
The recent outbreak of the novel coronavirus disease had a negative impact on the Argentine baby care products market. Owing to the lockdown implemented to curb the spread of the virus, the sales of baby care products declined during the pandemic as people bought fewer products owing to the fear of the spread of coronavirus.
According to data from the World Bank, in Argentina, the labor force participation rate of women aged 15 years and above was 54.76% in 2014, which increased to 59.53% in 2019, showing a substantial growth of nearly 5 percentage points in a period of five years. The share of women in the labor force has been increasing over the years in Argentina. The World Bank data shows that women made up 41.2% of the total labor force in Argentina in 2014, and the share increased to 43.3% in 2019.
The proportion of women in the workforce is further projected to surge in the country in the coming years. As the working population of women has been increasing in Argentina, the busy lives of parents are leaving them with less time for their children, which is prompting the demand for baby care products for convenience, which is anticipated to propel the growth of the baby care products market in Argentina during the forecast period. The rising number of women in leadership positions, leading to high responsibilities and less time, is also contributing to the growth.
The Argentina Baby Care Products Market is analyzed into the following segments: